Boris Herrmann Audience in Germany
A data profile of the people who buy, follow and care about Boris Herrmann in Germany — modelled from more than twelve digital signal sources. Boris Herrmann has an estimated audience of 261,956 people in Germany.
The average Boris Herrmann fan in Germany is 42.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.
Top brand affinities include America's Cup, Special Olympics, Motorboat, with strongest over-indexing on America's Cup (82.5× the country average).
Demographically, the Boris Herrmann audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Boris Herrmann fan in Germany is balanced, around 42.4 years old, with strong Quality Awareness tendencies and a notable affinity for America's Cup.
At a glance
The key figures that characterise the Boris Herrmann profile in Germany.
Search interest · 12-month trend
Demographics of Boris Herrmann fans
50.1% are female, 49.9% are male, average age 42.4.
Gender split
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 42.4 |
| Estimated audience size | 261,956 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
Worldwide distribution
of the worldwide Boris Herrmann audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 86.1% |
| France | 1.3% |
| China | 1.3% |
Geography
Where the Boris Herrmann audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~20K | 2.43× | |
| 02 | Hamburg | ~10K | 2.22× | |
| 03 | Bremen | ~4K | 1.48× | |
| 04 | Niedersachsen | ~40K | 1.45× | |
| 05 | Mecklenburg-Vorpommern | ~7K | 1.27× | |
| 06 | Nordrhein-Westfalen | ~50K | 0.85× | |
| 07 | Berlin | ~10K | 0.77× | |
| 08 | Baden-Württemberg | ~30K | 0.76× | |
| 09 | Brandenburg | ~6K | 0.74× | |
| 10 | Hessen | ~20K | 0.72× | |
| 11 | Bayern | ~30K | 0.66× | |
| 12 | Sachsen | ~9K | 0.64× | |
| 13 | Rheinland-Pfalz | ~9K | 0.62× | |
| 14 | Saarland | ~2K | 0.56× | |
| 15 | Sachsen-Anhalt | ~3K | 0.48× | |
| 16 | Thüringen | ~3K | 0.47× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Boris Herrmann audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | America's Cup | Sports | 82.50× | ||
| 02 | Special Olympics | Sports | 55.60× | ||
| 03 | Boat show | Travel & Leisure | 32.14× | ||
| 04 | SailGP | Sports | 27.66× | ||
| 05 | Jet ski | Sports | 20.09× | ||
| 06 | Motorboat | Cars & Mobility | 16.89× | ||
| 07 | Sailing | Sports | 13.65× | ||
| 08 | Transgenderism | Politics & Society | 10.13× | ||
| 09 | Sharing economy | Business & Career | 9.09× | ||
| 10 | Ramadan (calendar month) | Politics & Society | 8.31× | ||
| 11 | Omega | Fashion & Accessoires | 7.99× | ||
| 12 | Telegram | Internet & Social Media | 6.36× | ||
| 13 | Truck camper | Cars & Mobility | 6.24× | ||
| 14 | Judo | Sports | 5.98× | ||
| 15 | Trello | Internet & Social Media | 5.94× | ||
| 16 | Holstein Kiel | Sports | 5.68× | ||
| 17 | Snorkeling | Sports | 5.13× | ||
| 18 | Luxury yacht | Travel & Leisure | 4.03× | ||
| 19 | Gymnastics | Sports | 2.87× | ||
| 20 | Tagesschau | Movies & TV | 1.66× |
Personality of the Boris Herrmann audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.02× | |
| Luxury Orientation | PREMIUM | 1.83× | |
| Risk Appetite | THRILL | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.58× | |
| Creativity | OPEN | 0.77× | |
| Family Orientation | CONSERVATISM | 0.91× |
Frequently asked questions
How many fans does Boris Herrmann have in Germany?
Boris Herrmann has an estimated audience of 261,956 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Boris Herrmann fans?
50.1% of Boris Herrmann fans are female, 49.9% are male, with an average age of 42.4 years.
Which brands do Boris Herrmann fans like most?
Boris Herrmann fans show strongest brand affinity for America's Cup (82.5×), Special Olympics (55.6×), and Motorboat (16.89×) over the country average.
Where do Boris Herrmann fans live in Germany?
Boris Herrmann fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Niedersachsen (reach ~40K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Boris Herrmann fans also like?
Beyond Boris Herrmann itself, the audience over-indexes on Special Olympics (55.6×), Motorboat (16.89×), Boat show (32.14×), and Sailing (13.65×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Sailing audiences in Germany
- SailGP (260,364)
- Team Malizia (216,918)
- America's Cup (115,254)
- The Ocean Race (112,464)
- Kiel Week (106,410)
See Boris Herrmann audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boris Herrmann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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