Boris Herrmann Audience in Germany
Boris Herrmann has an estimated audience of 246,060 people in Germany. 37.7% are female, 62.3% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: America's Cup, Jotex, Special Olympics, Motorboat, Boat show.
The average Boris Herrmann fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include America's Cup, Jotex, Special Olympics, with strongest over-indexing on America's Cup (73.06× the country average). Demographically, the Boris Herrmann audience skews more male with an average age of 39.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Sailing
Demographics of Boris Herrmann fans
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 39.1 |
| Estimated audience size | 246,060 |
Audience persona
The typical Boris Herrmann fan in Germany is more male, around 39.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for America's Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 47,714 | 0.89× |
| Niedersachsen | 35,141 | 1.47× |
| Bayern | 26,993 | 0.68× |
| Baden-Württemberg | 26,349 | 0.78× |
| Schleswig-Holstein | 20,841 | 2.36× |
| Hessen | 13,779 | 0.73× |
| Hamburg | 12,338 | 2.22× |
| Berlin | 8,858 | 0.81× |
| Sachsen | 7,776 | 0.64× |
| Rheinland-Pfalz | 7,684 | 0.62× |
| Mecklenburg-Vorpommern | 5,787 | 1.23× |
| Brandenburg | 5,663 | 0.74× |
| Bremen | 3,069 | 1.46× |
| Sachsen-Anhalt | 2,776 | 0.44× |
| Thüringen | 2,657 | 0.42× |
| Saarland | 1,508 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| America's Cup | 73.06× | Sports |
| Jotex | 39.77× | Shopping |
| Special Olympics | 33.89× | Sports |
| Motorboat | 10.01× | Cars & Mobility |
| Boat show | 19.69× | Travel & Leisure |
| Holstein Kiel | 6.27× | Sports |
| Telegram | 4.43× | Internet & Social Media |
| Sailing | 6.55× | Sports |
| Luxury yacht | 4.71× | Travel & Leisure |
| Omega | 6.26× | Fashion & Accessoires |
| Spiegel Online | 1.81× | News |
| Summer vacation | 3.68× | Travel & Leisure |
| Ski resort | 3.16× | Travel & Leisure |
| Truck camper | 6.05× | Cars & Mobility |
| Livemusic | 2.5× | Music & Radio |
| Roland Garros | 8.53× | Sports |
| Theo James | 8.83× | Movies & TV |
| Hungary national football team | 7.38× | Sports |
| Garmin | 4.33× | Technology & Electronics |
| Do it yourself (DIY) | 1.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.54 |
| Luxury Orientation | PREMIUM | 1.91 |
| Quality Awareness | PREMIUM | 1.63 |
| Travelling | THRILL | 1.43 |
| DIY Mentality | THRILL | 1.39 |
| Sports Activity | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.3% |
| Switzerland | 1.6% |
| France | 1.6% |
See Boris Herrmann audiences in other countries
More Sailing audiences in Germany
- Team Malizia (219,844)
- SailGP (218,948)
- America's Cup (114,711)
- The Ocean Race (112,454)
- Kiel Week (109,999)
Frequently asked questions
How many fans does Boris Herrmann have in Germany?
Boris Herrmann has an estimated audience of 246,060 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Boris Herrmann fans?
37.7% of Boris Herrmann fans are female, 62.3% are male, with an average age of 39.1 years.
Which brands do Boris Herrmann fans like most?
Boris Herrmann fans show strongest brand affinity for America's Cup (73.06×), Jotex (39.77×), and Special Olympics (33.89×) over the country average.
Where do Boris Herrmann fans live in Germany?
Boris Herrmann fans in Germany are most concentrated in Nordrhein-Westfalen (reach 47,714), Niedersachsen (reach 35,141), and Bayern (reach 26,993). These three regions account for the largest share of the active audience.
What other brands do Boris Herrmann fans also like?
Beyond Boris Herrmann itself, the audience over-indexes on Jotex (39.77×), Special Olympics (33.89×), Motorboat (10.01×), and Boat show (19.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boris Herrmann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.