Buderus Audience in Germany
Buderus has an estimated audience of 478,725 people in Germany. 37.6% are female, 62.4% are male, average age 44.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Corfu (regional unit), Johnny Mnemonic (film), Stradivarius, Israel, Jack White.
The average Buderus fan in Germany is 44.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Corfu (regional unit), Johnny Mnemonic (film), Stradivarius, with strongest over-indexing on Corfu (regional unit) (10.13× the country average). Demographically, the Buderus audience skews more male with an average age of 44.9, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Buderus fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 44.9 |
| Estimated audience size | 478,725 |
Audience persona
The typical Buderus fan in Germany is more male, around 44.9 years old, with strong DIY Mentality tendencies and a notable affinity for Corfu (regional unit).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,227 | 0.98× |
| Baden-Württemberg | 80,649 | 1.23× |
| Bayern | 79,514 | 1.03× |
| Niedersachsen | 57,958 | 1.25× |
| Hessen | 54,806 | 1.5× |
| Rheinland-Pfalz | 33,618 | 1.4× |
| Sachsen | 15,984 | 0.68× |
| Schleswig-Holstein | 15,230 | 0.89× |
| Brandenburg | 15,198 | 1.02× |
| Berlin | 12,674 | 0.59× |
| Sachsen-Anhalt | 11,691 | 0.94× |
| Thüringen | 11,260 | 0.92× |
| Mecklenburg-Vorpommern | 8,569 | 0.94× |
| Hamburg | 7,998 | 0.74× |
| Saarland | 7,159 | 1.22× |
| Bremen | 2,714 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corfu (regional unit) | 10.13× | Travel & Leisure |
| Johnny Mnemonic (film) | 19.39× | Movies & TV |
| Stradivarius | 1.63× | Shopping |
| Israel | 1.83× | Travel & Leisure |
| Jack White | 1.76× | Movies & TV |
| Loincloth | 2.58× | Fashion & Accessoires |
| Assisi | 4.96× | Travel & Leisure |
| Esra Erol | 4.36× | Movies & TV |
| Chalkidiki | 3.06× | Travel & Leisure |
| Icon (magazine) | 1.8× | Arts & Culture |
| Snow White (Fables) | 1.59× | Literature |
| Metamorphoses | 2.2× | Literature |
| Stucco | 1.66× | Home & Garden |
| MK | 1.76× | Music & Radio |
| Hoonigan | 6.73× | Cars & Mobility |
| Video izle | 1.88× | |
| Vijesti.ba | 2.2× | News |
| Noodle (Gorillaz) | 1.63× | Music & Radio |
| Carrie (novel) | 2.84× | Literature |
| Hawesko | 1.8× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.68 |
| Quality Awareness | PREMIUM | 1.61 |
| Need for Security | CONSERVATISM | 1.47 |
| Sustainability | BALANCE | 1.23 |
| Pet Ownership | JOY | 1.21 |
| Patriotism | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 56.7% |
| Poland | 6.4% |
| Belgium | 5.1% |
See Buderus audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Buderus have in Germany?
Buderus has an estimated audience of 478,725 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Buderus fans?
37.6% of Buderus fans are female, 62.4% are male, with an average age of 44.9 years.
Which brands do Buderus fans like most?
Buderus fans show strongest brand affinity for Corfu (regional unit) (10.13×), Johnny Mnemonic (film) (19.39×), and Stradivarius (1.63×) over the country average.
Where do Buderus fans live in Germany?
Buderus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,227), Baden-Württemberg (reach 80,649), and Bayern (reach 79,514). These three regions account for the largest share of the active audience.
What other brands do Buderus fans also like?
Beyond Buderus itself, the audience over-indexes on Johnny Mnemonic (film) (19.39×), Stradivarius (1.63×), Israel (1.83×), and Jack White (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Buderus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.