Business jet Audience in Germany
Business jet has an estimated audience of 380,332 people in Germany. 39.4% are female, 60.6% are male, average age 40.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Scooby-Doo, Forex Online Trading, Fidelity Investments, Experimental Aircraft Association, Flightradar24.
The average Business jet fan in Germany is 40.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Scooby-Doo, Forex Online Trading, Fidelity Investments, with strongest over-indexing on Scooby-Doo (20× the country average). Demographically, the Business jet audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Business jet fans
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 40.0 |
| Estimated audience size | 380,332 |
Audience persona
The typical Business jet fan in Germany is more male, around 40.0 years old, with strong Quality Awareness tendencies and a notable affinity for Scooby-Doo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 49,263 | 0.81× |
| Nordrhein-Westfalen | 47,191 | 0.57× |
| Baden-Württemberg | 37,706 | 0.73× |
| Hessen | 24,924 | 0.86× |
| Sachsen | 17,258 | 0.93× |
| Niedersachsen | 16,239 | 0.44× |
| Mecklenburg-Vorpommern | 14,354 | 1.98× |
| Berlin | 14,229 | 0.84× |
| Rheinland-Pfalz | 9,706 | 0.51× |
| Thüringen | 9,537 | 0.98× |
| Sachsen-Anhalt | 9,263 | 0.94× |
| Brandenburg | 8,585 | 0.73× |
| Saarland | 8,484 | 1.82× |
| Bremen | 7,947 | 2.44× |
| Hamburg | 7,611 | 0.89× |
| Schleswig-Holstein | 7,590 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 20× | Movies & TV |
| Forex Online Trading | 33.76× | Business & Career |
| Fidelity Investments | 35.05× | Business & Career |
| Experimental Aircraft Association | 36.62× | Cars & Mobility |
| Flightradar24 | 7.64× | Travel & Leisure |
| Kaley Cuoco | 10.97× | Movies & TV |
| Business class | 5.7× | Travel & Leisure |
| Luxury yacht | 6.12× | Travel & Leisure |
| Helicopter | 6.56× | Cars & Mobility |
| Dubai International Airport | 11.47× | Travel & Leisure |
| Bad Teacher | 28.3× | Movies & TV |
| Flight simulator | 5.88× | Games |
| Ryanair | 2.65× | Travel & Leisure |
| Motorboat | 6.86× | Cars & Mobility |
| Gourmet Foods | 5.35× | Food & Beverages |
| Eurowings | 2.84× | Travel & Leisure |
| Lufthansa | 2.68× | Travel & Leisure |
| Scott Eastwood | 11.92× | Movies & TV |
| Zara Kids | 7.94× | Fashion & Accessoires |
| Airbnb | 2.18× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.27 |
| Luxury Orientation | PREMIUM | 2.63 |
| Indulgence | JOY | 2.61 |
| Travelling | THRILL | 1.75 |
| Career Orientation | POWER | 1.73 |
| Risk Appetite | THRILL | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.9% |
| United Kingdom | 6.8% |
| Japan | 5.5% |
See Business jet audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Business jet have in Germany?
Business jet has an estimated audience of 380,332 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Business jet fans?
39.4% of Business jet fans are female, 60.6% are male, with an average age of 40.0 years.
Which brands do Business jet fans like most?
Business jet fans show strongest brand affinity for Scooby-Doo (20×), Forex Online Trading (33.76×), and Fidelity Investments (35.05×) over the country average.
Where do Business jet fans live in Germany?
Business jet fans in Germany are most concentrated in Bayern (reach 49,263), Nordrhein-Westfalen (reach 47,191), and Baden-Württemberg (reach 37,706). These three regions account for the largest share of the active audience.
What other brands do Business jet fans also like?
Beyond Business jet itself, the audience over-indexes on Forex Online Trading (33.76×), Fidelity Investments (35.05×), Experimental Aircraft Association (36.62×), and Flightradar24 (7.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Business jet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.