Business jet Audience in United States

Business jet logo

Business jet has an estimated audience of 3,074,835 people in United States. 39.7% are female, 60.3% are male, average age 43.2. Top regions: Texas, California, Florida. Top brand affinities: Goop, Vocal harmony, Wok, Governor of Michigan, Historic site.

The average Business jet fan in United States is 43.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Goop, Vocal harmony, Wok, with strongest over-indexing on Goop (10.19× the country average). Demographically, the Business jet audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Business jet fans

Demographic split for Business jet audience in United States
MetricValue
Female39.7%
Male60.3%
Average age43.2
Estimated audience size3,074,835

Audience persona

The typical Business jet fan in United States is more male, around 43.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Business jet in United States
RegionReachAffinity
Texas316,1471.2×
California285,7970.85×
Florida249,9071.2×
New York193,8661.13×
Georgia110,1691.16×
Illinois101,5550.99×
North Carolina97,8011.06×
Pennsylvania81,3220.79×
Ohio76,8460.81×
Michigan68,7040.85×
Washington68,1951.11×
Virginia67,8260.91×
Colorado59,6601.23×
Missouri57,3301.16×
Indiana54,9680.98×
New Jersey54,9210.7×
Tennessee51,3590.83×
Arizona50,8750.81×
Maryland49,7260.94×
Oklahoma45,1531.32×
South Carolina45,0250.97×
Louisiana40,0481.01×
Oregon39,7611.13×
Wisconsin35,3810.76×
Kentucky34,3650.89×
Massachusetts33,4300.55×
Minnesota33,3430.76×
Kansas31,1751.29×
Nevada30,2061.02×
Arkansas30,1651.19×
Alabama29,8230.69×
Utah27,8461.01×
Connecticut25,8080.84×
Mississippi20,7890.82×
Iowa19,0620.75×
New Mexico17,9071.16×
Hawaii17,1581.3×
Idaho16,9051.1×
Nebraska16,1551.05×
Montana10,9481.28×
West Virginia10,8690.76×
Maine9,5520.87×
New Hampshire9,4270.78×
South Dakota8,8421.24×
Alaska8,7191.33×
Rhode Island8,1930.84×
Delaware8,1520.96×
North Dakota7,6521.21×
Wyoming6,9421.52×
Vermont6,8371.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Business jet audience
BrandAffinityCategory
Goop10.19×Internet & Social Media
Vocal harmony7.95×Music & Radio
Wok11.03×Food & Beverages
Governor of Michigan12.27×Politics & Society
Historic site6.63×Arts & Culture
Urban Outfitters2.72×Shopping
Fairy godmother10.32×Literature
Grinch5.53×Movies & TV
headspace11.81×Health
Bank account3.13×Business & Career
Hipster11.94×Politics & Society
El Paso County, Colorado15.38×Travel & Leisure
Natural rubber2.43×Cars & Mobility
Cherish (group)12.56×Music & Radio
Go Go's13.41×Music & Radio
Hibachi8.77×Food & Beverages
Grace Slick9.72×Music & Radio
Google Home6.95×Technology & Electronics
TV Fanatic11.19×Movies & TV
Mathcore8.06×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Business jet audience
TraitClusterScore
Luxury OrientationPREMIUM3.02
Quality AwarenessPREMIUM2.04
TravellingTHRILL1.93
Career OrientationPOWER1.89
Risk AppetiteTHRILL1.86
Design AffinityPREMIUM1.81

Worldwide distribution

Worldwide audience distribution share by country for Business jet
CountryShare
United States25.9%
United Kingdom6.8%
Japan5.5%

See Business jet audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Business jet have in United States?

Business jet has an estimated audience of 3,074,835 people in United States, concentrated in Texas and California.

What is the gender split and age of Business jet fans?

39.7% of Business jet fans are female, 60.3% are male, with an average age of 43.2 years.

Which brands do Business jet fans like most?

Business jet fans show strongest brand affinity for Goop (10.19×), Vocal harmony (7.95×), and Wok (11.03×) over the country average.

Where do Business jet fans live in United States?

Business jet fans in United States are most concentrated in Texas (reach 316,147), California (reach 285,797), and Florida (reach 249,907). These three regions account for the largest share of the active audience.

What other brands do Business jet fans also like?

Beyond Business jet itself, the audience over-indexes on Vocal harmony (7.95×), Wok (11.03×), Governor of Michigan (12.27×), and Historic site (6.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Business jet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.