Bustle Audience in Germany
Bustle has an estimated audience of 8,796 people in Germany. 67.8% are female, 32.2% are male, average age 28.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: HODINKEE, Rossmann, Rabat-Salé-Kénitra, Škoda Kodiaq, Nipsey Hussle.
The average Bustle fan in Germany is 28.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include HODINKEE, Rossmann, Rabat-Salé-Kénitra, with strongest over-indexing on HODINKEE (25.87× the country average). Demographically, the Bustle audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine
Demographics of Bustle fans
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 28.1 |
| Estimated audience size | 8,796 |
Audience persona
The typical Bustle fan in Germany is more female, around 28.1 years old, with strong Community Orientation tendencies and a notable affinity for HODINKEE.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 48,316 | 0.91× |
| Bayern | 39,568 | 1.01× |
| Baden-Württemberg | 30,032 | 0.91× |
| Hessen | 29,108 | 1.57× |
| Berlin | 21,605 | 1.99× |
| Niedersachsen | 18,635 | 0.79× |
| Rheinland-Pfalz | 8,849 | 0.73× |
| Schleswig-Holstein | 7,446 | 0.85× |
| Hamburg | 7,350 | 1.34× |
| Sachsen | 7,295 | 0.61× |
| Brandenburg | 5,264 | 0.7× |
| Thüringen | 4,344 | 0.7× |
| Sachsen-Anhalt | 3,732 | 0.59× |
| Mecklenburg-Vorpommern | 3,568 | 0.77× |
| Saarland | 3,263 | 1.1× |
| Bremen | 2,924 | 1.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| HODINKEE | 25.87× | Fashion & Accessoires |
| Rossmann | 1.72× | Shopping |
| Rabat-Salé-Kénitra | 37.91× | Travel & Leisure |
| Škoda Kodiaq | 3.33× | Cars & Mobility |
| Nipsey Hussle | 18.67× | Music & Radio |
| Home Office | 1.79× | Business & Career |
| Home Delivery | 3.98× | Food & Beverages |
| Mothercare | 2.43× | Kids & Family |
| Stradivarius | 1.97× | Shopping |
| Handmade Gifts | 2.17× | Kids & Family |
| Kendal Calling | 57.8× | Music & Radio |
| Personalised Gifts | 1.53× | Home & Garden |
| Oral, Kazakhstan | 6.18× | Travel & Leisure |
| Dalit | 14.53× | Politics & Society |
| Commercial mortgage | 1.5× | Business & Career |
| Fantasy Earth: Zero | 4.78× | Games |
| Bank account | 2.12× | Business & Career |
| Liberace | 4.37× | Music & Radio |
| Ireen Sheer | 1.99× | Music & Radio |
| Volvo V60 | 3.26× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.85 |
| Urban Lifestyle | OPEN | 1.63 |
| Sustainability | BALANCE | 1.53 |
| Creativity | OPEN | 1.53 |
| Tradition | CONSERVATISM | 1.53 |
| Design Affinity | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 15.9% |
| United States | 14.9% |
| Japan | 8.5% |
See Bustle audiences in other countries
More Fashion magazine audiences in Germany
- freundin (1,702,780)
- Stil in Berlin (1,342,155)
- Brigitte (magazine) (1,243,631)
- InStyle (1,086,567)
- GQ (1,070,931)
Frequently asked questions
How many fans does Bustle have in Germany?
Bustle has an estimated audience of 8,796 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bustle fans?
67.8% of Bustle fans are female, 32.2% are male, with an average age of 28.1 years.
Which brands do Bustle fans like most?
Bustle fans show strongest brand affinity for HODINKEE (25.87×), Rossmann (1.72×), and Rabat-Salé-Kénitra (37.91×) over the country average.
Where do Bustle fans live in Germany?
Bustle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 48,316), Bayern (reach 39,568), and Baden-Württemberg (reach 30,032). These three regions account for the largest share of the active audience.
What other brands do Bustle fans also like?
Beyond Bustle itself, the audience over-indexes on Rossmann (1.72×), Rabat-Salé-Kénitra (37.91×), Škoda Kodiaq (3.33×), and Nipsey Hussle (18.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bustle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.