Rascasse Audience Intelligence

Bustle Audience in Germany

A data profile of the people who buy, follow and care about Bustle in Germany — modelled from more than twelve digital signal sources. Bustle has an estimated audience of 242,553 people in Germany.

#11among Fashion magazine in Germany#658among Website / Newspaper / Magazine in Germany#904in Fashion & Accessoires

The average Bustle fan in Germany is 28.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Billy Ray Cyrus, Quincy Jones, Charlotte Gainsbourg, with strongest over-indexing on Billy Ray Cyrus (122.13× the country average).

Demographically, the Bustle audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bustle fan in Germany is more female, around 28.1 years old, with strong Family Orientation tendencies and a notable affinity for Billy Ray Cyrus.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bustle profile in Germany.

Audience size
243K
in Germany
Gender
67.8%♀
32.2% male
Age
28.1
average years
Country rank
#20061
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Bustle

67.8% are female, 32.2% are male, average age 28.1.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Bustle audience in Germany
MetricValue
Female67.8%
Male32.2%
Average age28.1
Estimated audience size242,553
Fig. 03

Age distribution

Ø 28.1
average years
Age distribution of the Bustle audience in Germany
Age bracketShare%
16-1954%
20-2919%
30-3913%
40-499%
50+4%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Bustle audience comes from Germany.

Worldwide audience distribution share by country for Bustle
CountryShare
Canada16.6%
Australia12.1%
United States11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bustle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bustle fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.65×
02Hessen~20K1.32×
03Bremen~3K1.23×
04Hamburg~6K1.17×
05Saarland~3K1.09×
06Bayern~40K1.02×
07Mecklenburg-Vorpommern~5K0.99×
08Baden-Württemberg~30K0.94×
09Thüringen~6K0.93×
10Nordrhein-Westfalen~50K0.91×
11Schleswig-Holstein~8K0.91×
12Rheinland-Pfalz~10K0.90×
13Brandenburg~7K0.89×
14Sachsen-Anhalt~6K0.88×
15Niedersachsen~20K0.84×
16Sachsen~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Bustle, Germany
0.84×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bustle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bustle audience
#·InterestCategoryAffinity×
01Julian CasablancasMusic & Radio171.43×
02Édith PiafMusic & Radio166.51×
03Quincy JonesMusic & Radio154.98×
04Billy Ray CyrusMusic & Radio122.13×
05Charlotte GainsbourgMovies & TV90.05×
06Kat DenningsMovies & TV20.00×
07Leonard CohenMusic & Radio20.00×
08Vincent CasselMovies & TV20.00×
09Catch Me If You CanMovies & TV20.00×
10Sam ElliottMovies & TV20.00×
11Isabel MarantFashion & Accessoires11.20×
12Walt Disney WorldTravel & Leisure9.43×
13Downton AbbeyMovies & TV9.18×
14Hair tutorialsBeauty & Wellness7.81×
15HaftbefehlMusic & Radio6.19×
16CandleHome & Garden5.29×
17VacationsTravel & Leisure3.62×
18NatureHome & Garden3.49×
19FamilyKids & Family3.30×
20GermanyTravel & Leisure1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bustle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bustle audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.68×
Community OrientationOPEN1.63×
TraditionCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bustle audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.72×
PatriotismCONSERVATISM0.73×
Need for SecurityCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bustle have in Germany?

Bustle has an estimated audience of 242,553 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bustle fans?

67.8% of Bustle fans are female, 32.2% are male, with an average age of 28.1 years.

03

Which brands do Bustle fans like most?

Bustle fans show strongest brand affinity for Billy Ray Cyrus (122.13×), Quincy Jones (154.98×), and Charlotte Gainsbourg (90.05×) over the country average.

04

Where do Bustle fans live in Germany?

Bustle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bustle fans also like?

Beyond Bustle itself, the audience over-indexes on Quincy Jones (154.98×), Charlotte Gainsbourg (90.05×), Julian Casablancas (171.43×), and Édith Piaf (166.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion magazine audiences in Germany

See Bustle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bustle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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