Bustle Audience in United States
Bustle has an estimated audience of 511,485 people in United States. 78.9% are female, 21.1% are male, average age 37.3. Top regions: California, New York, Texas. Top brand affinities: Product design, UK garage, Israel, Isometric exercise, Whataburger.
The average Bustle fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Product design, UK garage, Israel, with strongest over-indexing on Product design (2.94× the country average). Demographically, the Bustle audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine
Demographics of Bustle fans
| Metric | Value |
|---|---|
| Female | 78.9% |
| Male | 21.1% |
| Average age | 37.3 |
| Estimated audience size | 511,485 |
Audience persona
The typical Bustle fan in United States is more female, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 76,027 | 1.35× |
| New York | 46,326 | 1.62× |
| Texas | 41,689 | 0.95× |
| Florida | 30,865 | 0.89× |
| Illinois | 18,739 | 1.1× |
| Pennsylvania | 16,463 | 0.96× |
| Georgia | 15,034 | 0.95× |
| North Carolina | 14,988 | 0.97× |
| New Jersey | 14,015 | 1.08× |
| Ohio | 13,693 | 0.87× |
| Virginia | 13,250 | 1.06× |
| Washington | 12,759 | 1.24× |
| Michigan | 12,555 | 0.94× |
| Massachusetts | 12,284 | 1.22× |
| Arizona | 10,689 | 1.02× |
| Tennessee | 10,054 | 0.98× |
| Maryland | 10,002 | 1.14× |
| Louisiana | 9,854 | 1.49× |
| Colorado | 8,072 | 1× |
| Indiana | 7,938 | 0.85× |
| Minnesota | 7,608 | 1.04× |
| Alabama | 7,529 | 1.05× |
| Missouri | 7,394 | 0.9× |
| Oregon | 6,993 | 1.19× |
| Wisconsin | 6,654 | 0.86× |
| South Carolina | 6,126 | 0.8× |
| Oklahoma | 5,712 | 1.01× |
| Kentucky | 5,519 | 0.86× |
| Connecticut | 5,284 | 1.03× |
| Utah | 4,634 | 1.01× |
| Nevada | 4,198 | 0.85× |
| Arkansas | 3,617 | 0.86× |
| Mississippi | 3,595 | 0.85× |
| Iowa | 3,537 | 0.84× |
| Kansas | 3,453 | 0.86× |
| Washington, District of Columbia | 2,750 | 1.79× |
| Hawaii | 2,300 | 1.05× |
| New Mexico | 2,290 | 0.89× |
| Nebraska | 2,183 | 0.85× |
| Idaho | 2,165 | 0.84× |
| West Virginia | 2,132 | 0.89× |
| Maine | 1,864 | 1.02× |
| New Hampshire | 1,729 | 0.86× |
| Rhode Island | 1,618 | 0.99× |
| Montana | 1,455 | 1.03× |
| Alaska | 1,145 | 1.05× |
| Vermont | 1,052 | 1.17× |
| Delaware | 1,028 | 0.73× |
| South Dakota | 873 | 0.74× |
| North Dakota | 740 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 2.94× | Business & Career |
| UK garage | 7.03× | Music & Radio |
| Israel | 1.98× | Travel & Leisure |
| Isometric exercise | 7.72× | Sports |
| Whataburger | 1.52× | Food & Beverages |
| Joshua Jackson | 2.91× | Movies & TV |
| Stamp collecting | 2.78× | Home & Garden |
| Jeep Wagoneer | 3.04× | Cars & Mobility |
| Pro-Ject | 2.16× | Music & Radio |
| Iron Man (film) | 2.24× | Movies & TV |
| Strategic human resource planning | 4.24× | Business & Career |
| Home staging | 2.39× | Home & Garden |
| 9NEWS (KUSA) | 2.22× | Movies & TV |
| Meals on Wheels | 2.55× | Food & Beverages |
| Jeep Grand Cherokee (WJ) | 2.71× | Cars & Mobility |
| IS (Infinite Stratos) | 1.53× | Literature |
| Jezebel (film) | 2.64× | Movies & TV |
| Kodiak, Alaska | 3.19× | Travel & Leisure |
| Laneige | 2.02× | Beauty & Wellness |
| Janitor | 2.38× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.54 |
| Mindfulness | BALANCE | 1.3 |
| Sustainability | BALANCE | 1.28 |
| Tradition | CONSERVATISM | 1.23 |
| Indulgence | JOY | 1.18 |
| Creativity | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 15.9% |
| United States | 14.9% |
| Japan | 8.5% |
See Bustle audiences in other countries
More Fashion magazine audiences in United States
- Vanity Fair (magazine) (8,316,519)
- GQ (4,768,578)
- Dazed & Confused (magazine) (2,841,077)
- W (magazine) (2,339,348)
- Out (magazine) (2,294,112)
Frequently asked questions
How many fans does Bustle have in United States?
Bustle has an estimated audience of 511,485 people in United States, concentrated in California and New York.
What is the gender split and age of Bustle fans?
78.9% of Bustle fans are female, 21.1% are male, with an average age of 37.3 years.
Which brands do Bustle fans like most?
Bustle fans show strongest brand affinity for Product design (2.94×), UK garage (7.03×), and Israel (1.98×) over the country average.
Where do Bustle fans live in United States?
Bustle fans in United States are most concentrated in California (reach 76,027), New York (reach 46,326), and Texas (reach 41,689). These three regions account for the largest share of the active audience.
What other brands do Bustle fans also like?
Beyond Bustle itself, the audience over-indexes on UK garage (7.03×), Israel (1.98×), Isometric exercise (7.72×), and Whataburger (1.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bustle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.