Rascasse Audience Intelligence

Bustle Audience in United States

A data profile of the people who buy, follow and care about Bustle in United States — modelled from more than twelve digital signal sources. Bustle has an estimated audience of 511,485 people in United States.

#14among Fashion magazine in United States#1165among Website / Newspaper / Magazine in United States#1319in Fashion & Accessoires

The average Bustle fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Reddit, Trader Joe's, Target Corporation, with strongest over-indexing on Reddit (2.25× the country average).

Demographically, the Bustle audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bustle fan in United States is more female, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Reddit.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bustle profile in United States.

Audience size
511K
in United States
Gender
78.9%♀
21.1% male
Age
37.3
average years
Country rank
#36180
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Bustle

78.9% are female, 21.1% are male, average age 37.3.

Fig. 02

Gender split

78.9%
Female
21.1%
Male
Demographic split for Bustle audience in United States
MetricValue
Female78.9%
Male21.1%
Average age37.3
Estimated audience size511,485
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Bustle audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3919%
40-4918%
50+18%
Fig. 04

Worldwide distribution

11.4%

of the worldwide Bustle audience comes from United States.

Worldwide audience distribution share by country for Bustle
CountryShare
Canada16.6%
Australia12.1%
United States11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bustle audience in United States is strongest.

Fig. 05

Top regions by affinity

Bustle fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.47×
02Kansas~6K1.39×
03New York~40K1.37×
04Louisiana~8K1.21×
05California~70K1.17×
06Alabama~8K1.11×
07Massachusetts~10K1.09×
08Washington~10K1.08×
09Vermont<1K1.08×
10Virginia~10K1.05×
11Oregon~6K1.05×
12New Jersey~10K1.04×
13Illinois~20K1.03×
14Alaska~1K1.03×
15Georgia~20K1.02×
16Colorado~8K1.02×
17Connecticut~5K1.01×
18Montana~1K1.01×
19Pennsylvania~20K0.99×
20Indiana~9K0.99×
21Maryland~9K0.99×
22Maine~2K0.99×
23North Carolina~20K0.98×
24Minnesota~7K0.98×
25Hawaii~2K0.98×
26Rhode Island~2K0.98×
27Mississippi~4K0.97×
28Nebraska~2K0.97×
29Tennessee~10K0.96×
30New Hampshire~2K0.96×
31Oklahoma~5K0.95×
32Utah~4K0.95×
33South Dakota~1K0.95×
34North Dakota<1K0.95×
35Arizona~10K0.94×
36Missouri~8K0.94×
37Idaho~2K0.94×
38West Virginia~2K0.94×
39Texas~40K0.93×
40Kentucky~6K0.93×
41Arkansas~4K0.93×
42Ohio~10K0.92×
43South Carolina~7K0.92×
44Florida~30K0.91×
45Iowa~4K0.91×
46Wisconsin~7K0.90×
47Michigan~10K0.89×
48New Mexico~2K0.88×
49Delaware~1K0.88×
50Nevada~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Bustle, United States
0.79×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bustle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bustle audience
#·InterestCategoryAffinity×
01SoulmateKids & Family4.51×
02Us WeeklyInternet & Social Media3.19×
03H-E-BShopping3.13×
04PoshmarkShopping2.72×
05ULTA BeautyBeauty & Wellness2.41×
06YouTube MusicInternet & Social Media2.30×
07RedditInternet & Social Media2.25×
08Trader Joe'sShopping2.18×
09IKEAHome & Garden2.15×
10SkirtFashion & Accessoires1.99×
11TMZInternet & Social Media1.98×
12MSNNews1.89×
13Target CorporationShopping1.81×
14DrawingHome & Garden1.73×
15SubwayFood & Beverages1.72×
16HairstyleBeauty & Wellness1.67×
17Self careHealth1.67×
18HollywoodTravel & Leisure1.65×
19HappinessHealth1.52×
20WalgreensShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bustle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bustle audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.55×
TraditionCONSERVATISM1.46×
MindfulnessBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bustle audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
Need for SecurityCONSERVATISM0.91×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bustle have in United States?

Bustle has an estimated audience of 511,485 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bustle fans?

78.9% of Bustle fans are female, 21.1% are male, with an average age of 37.3 years.

03

Which brands do Bustle fans like most?

Bustle fans show strongest brand affinity for Reddit (2.25×), Trader Joe's (2.18×), and Target Corporation (1.81×) over the country average.

04

Where do Bustle fans live in United States?

Bustle fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Bustle fans also like?

Beyond Bustle itself, the audience over-indexes on Trader Joe's (2.18×), Target Corporation (1.81×), IKEA (2.15×), and MSN (1.89×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bustle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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