Bustle Audience in United States

Bustle has an estimated audience of 511,485 people in United States. 78.9% are female, 21.1% are male, average age 37.3. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, MSN.

The average Bustle fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Bustle audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

Demographics of Bustle fans

Demographic split for Bustle audience in United States
MetricValue
Female78.9%
Male21.1%
Average age37.3
Estimated audience size511,485

Audience persona

The typical Bustle fan in United States is more female, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Bustle in United States
RegionReachAffinity
California76,0271.35×
New York46,3261.62×
Texas41,6890.95×
Florida30,8650.89×
Illinois18,7391.1×
Pennsylvania16,4630.96×
Georgia15,0340.95×
North Carolina14,9880.97×
New Jersey14,0151.08×
Ohio13,6930.87×
Virginia13,2501.06×
Washington12,7591.24×
Michigan12,5550.94×
Massachusetts12,2841.22×
Arizona10,6891.02×
Tennessee10,0540.98×
Maryland10,0021.14×
Louisiana9,8541.49×
Colorado8,0721×
Indiana7,9380.85×
Minnesota7,6081.04×
Alabama7,5291.05×
Missouri7,3940.9×
Oregon6,9931.19×
Wisconsin6,6540.86×
South Carolina6,1260.8×
Oklahoma5,7121.01×
Kentucky5,5190.86×
Connecticut5,2841.03×
Utah4,6341.01×
Nevada4,1980.85×
Arkansas3,6170.86×
Mississippi3,5950.85×
Iowa3,5370.84×
Kansas3,4530.86×
Washington, District of Columbia2,7501.79×
Hawaii2,3001.05×
New Mexico2,2900.89×
Nebraska2,1830.85×
Idaho2,1650.84×
West Virginia2,1320.89×
Maine1,8641.02×
New Hampshire1,7290.86×
Rhode Island1,6180.99×
Montana1,4551.03×
Alaska1,1451.05×
Vermont1,0521.17×
Delaware1,0280.73×
South Dakota8730.74×
North Dakota7400.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bustle audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
MSN5.18×News
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Catherine O'Hara4.52×Movies & TV
Staples (Canada)2.98×Business & Career
Great Clips3.46×Beauty & Wellness
ULTA Beauty2.7×Beauty & Wellness
Poshmark3.33×Shopping
Happiness1.63×Health
Reddit1.96×Internet & Social Media
Target Corporation1.71×Shopping
Dungeons & Dragons5.34×Games
Payment card8.17×Fashion & Accessoires
Google Flights2.61×Travel & Leisure
YouTube Music2.54×Internet & Social Media
Skirt2.4×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bustle audience
TraitClusterScore
ExtroversionTHRILL1.54
MindfulnessBALANCE1.3
SustainabilityBALANCE1.28
TraditionCONSERVATISM1.23
IndulgenceJOY1.18
CreativityOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Bustle
CountryShare
Australia15.9%
United States14.9%
Japan8.5%

See Bustle audiences in other countries

More Fashion magazine audiences in United States

Frequently asked questions

How many fans does Bustle have in United States?

Bustle has an estimated audience of 511,485 people in United States, concentrated in California and New York.

What is the gender split and age of Bustle fans?

78.9% of Bustle fans are female, 21.1% are male, with an average age of 37.3 years.

Which brands do Bustle fans like most?

Bustle fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Bustle fans live in United States?

Bustle fans in United States are most concentrated in California (reach 76,027), New York (reach 46,326), and Texas (reach 41,689). These three regions account for the largest share of the active audience.

What other brands do Bustle fans also like?

Beyond Bustle itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and MSN (5.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bustle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.