Collage Audience in Germany
A data profile of the people who buy, follow and care about Collage in Germany — modelled from more than twelve digital signal sources. Collage has an estimated audience of 430,510 people in Germany.
The average Collage fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Video editing, Nicole Kidman, Marlene Dietrich, with strongest over-indexing on Video editing (7.67× the country average).
Demographically, the Collage audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Collage fan in Germany is more female, around 35.9 years old, with strong Design Affinity tendencies and a notable affinity for Video editing.
At a glance
The key figures that characterise the Collage profile in Germany.
Search interest · 12-month trend
Demographics of Collage fans
69.4% are female, 30.6% are male, average age 35.9.
Gender split
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 35.9 |
| Estimated audience size | 430,510 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Collage audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 4.7% |
| Japan | 4.0% |
Geography
Where the Collage audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~30K | 1.20× | |
| 02 | Thüringen | ~10K | 1.11× | |
| 03 | Brandenburg | ~10K | 1.10× | |
| 04 | Bremen | ~4K | 1.08× | |
| 05 | Berlin | ~20K | 1.05× | |
| 06 | Nordrhein-Westfalen | ~100K | 1.01× | |
| 07 | Hessen | ~30K | 1.01× | |
| 08 | Sachsen-Anhalt | ~10K | 1.01× | |
| 09 | Rheinland-Pfalz | ~20K | 1.00× | |
| 10 | Mecklenburg-Vorpommern | ~8K | 0.96× | |
| 11 | Niedersachsen | ~40K | 0.95× | |
| 12 | Saarland | ~5K | 0.95× | |
| 13 | Hamburg | ~9K | 0.94× | |
| 14 | Bayern | ~60K | 0.91× | |
| 15 | Schleswig-Holstein | ~10K | 0.87× | |
| 16 | Baden-Württemberg | ~50K | 0.85× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Collage audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Video editing | Technology & Electronics | 7.67× | ||
| 02 | Andy Warhol | Arts & Culture | 7.67× | ||
| 03 | Freddie Highmore | Movies & TV | 7.67× | ||
| 04 | Angela Lansbury | Movies & TV | 7.67× | ||
| 05 | Gustav Klimt | Arts & Culture | 7.48× | ||
| 06 | Gerhard Richter | Arts & Culture | 6.70× | ||
| 07 | Marlene Dietrich | Movies & TV | 6.17× | ||
| 08 | Nicole Kidman | Movies & TV | 5.82× | ||
| 09 | Leonardo DiCaprio | Movies & TV | 3.72× | ||
| 10 | Library | Literature | 3.63× | ||
| 11 | Digital art | Arts & Culture | 3.34× | ||
| 12 | Art museum | Arts & Culture | 2.80× | ||
| 13 | Tour de France | Sports | 2.77× | ||
| 14 | Art exhibition | Arts & Culture | 2.70× | ||
| 15 | Hugendubel | Shopping | 2.52× | ||
| 16 | Fressnapf | Shopping | 2.39× | ||
| 17 | Contemporary art | Arts & Culture | 2.21× | ||
| 18 | Batman | Movies & TV | 1.92× | ||
| 19 | Ryanair | Travel & Leisure | 1.77× | ||
| 20 | Android (operating system) | Technology & Electronics | 1.59× |
Personality of the Collage audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.00× | |
| Urban Lifestyle | OPEN | 1.94× | |
| Extroversion | THRILL | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| DIY Mentality | THRILL | 1.01× | |
| Sports Activity | POWER | 1.01× |
Frequently asked questions
How many fans does Collage have in Germany?
Collage has an estimated audience of 430,510 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Collage fans?
69.4% of Collage fans are female, 30.6% are male, with an average age of 35.9 years.
Which brands do Collage fans like most?
Collage fans show strongest brand affinity for Video editing (7.67×), Nicole Kidman (5.82×), and Marlene Dietrich (6.17×) over the country average.
Where do Collage fans live in Germany?
Collage fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Collage fans also like?
Beyond Collage itself, the audience over-indexes on Nicole Kidman (5.82×), Marlene Dietrich (6.17×), Hugendubel (2.52×), and Andy Warhol (7.67×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Collage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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