Rascasse Audience Intelligence

Copper Audience in Germany

A data profile of the people who buy, follow and care about Copper in Germany — modelled from more than twelve digital signal sources. Copper has an estimated audience of 265,351 people in Germany.

#6557among Topic in Germany#900in Home & Garden

The average Copper fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Humboldt University of Berlin, Sapphire, Free University of Berlin, with strongest over-indexing on Humboldt University of Berlin (20× the country average).

Demographically, the Copper audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Copper fan in Germany is more female, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Humboldt University of Berlin.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Copper profile in Germany.

Audience size
265K
in Germany
Gender
55.7%♀
44.3% male
Age
39.1
average years
Country rank
#18906
Topic in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Copper fans

55.7% are female, 44.3% are male, average age 39.1.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Copper audience in Germany
MetricValue
Female55.7%
Male44.3%
Average age39.1
Estimated audience size265,351
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Copper audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4925%
50+16%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Copper audience comes from Germany.

Worldwide audience distribution share by country for Copper
CountryShare
United States29.6%
Taiwan6.1%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Copper audience in Germany is strongest.

Fig. 05

Top regions by affinity

Copper fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~40K1.16×
02Nordrhein-Westfalen~60K1.10×
03Sachsen~10K1.07×
04Bayern~40K1.05×
05Rheinland-Pfalz~10K1.05×
06Hamburg~6K1.05×
07Hessen~20K1.02×
08Saarland~3K1.02×
09Bremen~2K1.02×
10Niedersachsen~30K1.01×
11Berlin~10K0.97×
12Thüringen~7K0.97×
13Sachsen-Anhalt~7K0.95×
14Schleswig-Holstein~9K0.93×
15Brandenburg~8K0.91×
16Mecklenburg-Vorpommern~4K0.80×
Fig. 06

Affinity by region

Affinity by region — Copper, Germany
0.80×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Copper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Copper audience
#·InterestCategoryAffinity×
01SapphireFashion & Accessoires22.59×
02Humboldt University of BerlinBusiness & Career20.00×
03There Will Be BloodMovies & TV20.00×
04Instant cameraTechnology & Electronics20.00×
05DockvilleMusic & Radio20.00×
06Cruzeiro Esporte ClubeSports20.00×
07Free University of BerlinBusiness & Career17.56×
08RWTH Aachen UniversityBusiness & Career14.02×
09Marlon BrandoMovies & TV11.00×
10Robin WilliamsMovies & TV9.18×
11University of HamburgBusiness & Career8.55×
12Fargo (film)Movies & TV6.51×
13Art jewelryFashion & Accessoires3.38×
14Solar cellHome & Garden3.27×
15GemstoneFashion & Accessoires3.15×
16NecklaceFashion & Accessoires3.14×
17First-time buyerShopping2.92×
18RefrigeratorHome & Garden2.53×
19Efficient energy useTechnology & Electronics2.09×
20TagesschauMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Copper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Copper audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.64×
Design AffinityPREMIUM1.57×
IndividualismJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Copper audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.95×
Sports ActivityPOWER0.98×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Copper have in Germany?

Copper has an estimated audience of 265,351 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Copper fans?

55.7% of Copper fans are female, 44.3% are male, with an average age of 39.1 years.

03

Which brands do Copper fans like most?

Copper fans show strongest brand affinity for Humboldt University of Berlin (20×), Sapphire (22.59×), and Free University of Berlin (17.56×) over the country average.

04

Where do Copper fans live in Germany?

Copper fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Copper fans also like?

Beyond Copper itself, the audience over-indexes on Sapphire (22.59×), Free University of Berlin (17.56×), Robin Williams (9.18×), and There Will Be Blood (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Copper audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Copper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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