A data profile of the people who buy, follow and care about Die Geissens in Germany — modelled from more than twelve digital signal sources. Die Geissens has an estimated audience of 330,342 people in Germany.
The average Die Geissens fan in Germany is 31.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Achtung Kontrolle, Sarah Engels, Bild, with strongest over-indexing on Achtung Kontrolle (112.34× the country average).
Demographically, the Die Geissens audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Quality Awareness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Die Geissens fan in Germany is more female, around 31.4 years old, with strong Quality Awareness tendencies and a notable affinity for Achtung Kontrolle.
The key figures that characterise the Die Geissens profile in Germany.
61.5% are female, 38.5% are male, average age 31.4.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 31.4 |
| Estimated audience size | 330,342 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Die Geissens audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 68.0% |
| Austria | 11.6% |
| Switzerland | 6.8% |
Where the Die Geissens audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~10K | 1.20× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.13× | |
| 03 | Saarland | ~6K | 1.09× | |
| 04 | Niedersachsen | ~40K | 1.06× | |
| 05 | Schleswig-Holstein | ~20K | 1.05× | |
| 06 | Brandenburg | ~10K | 1.05× | |
| 07 | Rheinland-Pfalz | ~20K | 1.04× | |
| 08 | Bayern | ~70K | 1.03× | |
| 09 | Mecklenburg-Vorpommern | ~8K | 1.03× | |
| 10 | Sachsen | ~20K | 1.02× | |
| 11 | Baden-Württemberg | ~60K | 0.99× | |
| 12 | Hessen | ~30K | 0.92× | |
| 13 | Sachsen-Anhalt | ~10K | 0.91× | |
| 14 | Hamburg | ~8K | 0.86× | |
| 15 | Bremen | ~3K | 0.86× | |
| 16 | Berlin | ~20K | 0.85× |
The strongest cross-interests of the Die Geissens audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Achtung Kontrolle | Movies & TV | 112.34× | ||
| 02 | Sarah Engels | Movies & TV | 7.44× | ||
| 03 | Unter Uns | Movies & TV | 5.37× | ||
| 04 | Alles was zählt | Movies & TV | 4.93× | ||
| 05 | PromiFlash | Internet & Social Media | 4.25× | ||
| 06 | BUNTE.de | Internet & Social Media | 3.88× | ||
| 07 | Bauer sucht Frau | Movies & TV | 3.60× | ||
| 08 | Gute Zeiten, schlechte Zeiten | Movies & TV | 3.27× | ||
| 09 | Let's Dance (German TV series) | Movies & TV | 3.06× | ||
| 10 | Roland Kaiser | Music & Radio | 3.01× | ||
| 11 | Wetter.com | Home & Garden | 2.77× | ||
| 12 | RTL Television | Movies & TV | 2.48× | ||
| 13 | Bild | News | 2.30× | ||
| 14 | FOCUS Online | News | 2.18× | ||
| 15 | Helene Fischer | Music & Radio | 2.01× | ||
| 16 | Sportschau | Sports | 1.93× | ||
| 17 | Rossmann | Shopping | 1.83× | ||
| 18 | Kaufland | Shopping | 1.79× | ||
| 19 | REWE | Shopping | 1.67× | ||
| 20 | Hotels | Travel & Leisure | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.47× | |
| Creativity | OPEN | 1.27× | |
| Price Sensitivity | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Luxury Orientation | PREMIUM | 0.91× | |
| Travelling | THRILL | 0.95× |
Die Geissens has an estimated audience of 330,342 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
61.5% of Die Geissens fans are female, 38.5% are male, with an average age of 31.4 years.
Die Geissens fans show strongest brand affinity for Achtung Kontrolle (112.34×), Sarah Engels (7.44×), and Bild (2.3×) over the country average.
Die Geissens fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Die Geissens itself, the audience over-indexes on Sarah Engels (7.44×), Bild (2.3×), Alles was zählt (4.93×), and PromiFlash (4.25×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Die Geissens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.