Die Kanzlei Audience in Germany
Die Kanzlei has an estimated audience of 368,947 people in Germany. 67.5% are female, 32.5% are male, average age 44.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Home Office, Rossmann, Time (magazine), Klis, Saving.
The average Die Kanzlei fan in Germany is 44.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Home Office, Rossmann, Time (magazine), with strongest over-indexing on Home Office (4.62× the country average). Demographically, the Die Kanzlei audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Die Kanzlei fans
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 44.9 |
| Estimated audience size | 368,947 |
Audience persona
The typical Die Kanzlei fan in Germany is more female, around 44.9 years old, with strong Pet Ownership tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,792 | 1.01× |
| Bayern | 49,219 | 0.83× |
| Niedersachsen | 44,748 | 1.25× |
| Baden-Württemberg | 44,647 | 0.89× |
| Hessen | 23,148 | 0.82× |
| Rheinland-Pfalz | 20,017 | 1.08× |
| Sachsen | 19,459 | 1.08× |
| Schleswig-Holstein | 17,103 | 1.29× |
| Berlin | 13,040 | 0.79× |
| Brandenburg | 11,945 | 1.04× |
| Thüringen | 10,383 | 1.1× |
| Sachsen-Anhalt | 10,302 | 1.08× |
| Hamburg | 8,230 | 0.99× |
| Mecklenburg-Vorpommern | 6,867 | 0.97× |
| Saarland | 3,935 | 0.87× |
| Bremen | 2,845 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 4.62× | Business & Career |
| Rossmann | 1.71× | Shopping |
| Time (magazine) | 3.43× | News |
| Klis | 31.93× | Travel & Leisure |
| Saving | 1.75× | Business & Career |
| Stradivarius | 1.9× | Shopping |
| Israel | 1.93× | Travel & Leisure |
| Esra Erol | 5.19× | Movies & TV |
| Jack White | 1.75× | Movies & TV |
| Snow White (Fables) | 1.77× | Literature |
| Theocracy | 7.84× | Music & Radio |
| KLIX (AM) | 1.72× | Music & Radio |
| Zagreb | 2.68× | Travel & Leisure |
| Ho, Ghana | 2.83× | Travel & Leisure |
| Moroccan riad | 3.55× | Politics & Society |
| Oliver Kahn | 2.11× | Sports |
| Keeper (password manager) | 2.43× | Technology & Electronics |
| Emperor Entertainment Group | 2.05× | Business & Career |
| Competitive dance | 2.97× | Sports |
| Volvo V60 | 2.41× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.36 |
| Community Orientation | OPEN | 1.27 |
| Healthy Lifestyle | BALANCE | 1.23 |
| LGBTQ+ Identity | OPEN | 1.12 |
| Family Orientation | CONSERVATISM | 1.1 |
| DIY Mentality | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.0% |
| Switzerland | 3.5% |
| Austria | 3.3% |
See Die Kanzlei audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Die Kanzlei have in Germany?
Die Kanzlei has an estimated audience of 368,947 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Die Kanzlei fans?
67.5% of Die Kanzlei fans are female, 32.5% are male, with an average age of 44.9 years.
Which brands do Die Kanzlei fans like most?
Die Kanzlei fans show strongest brand affinity for Home Office (4.62×), Rossmann (1.71×), and Time (magazine) (3.43×) over the country average.
Where do Die Kanzlei fans live in Germany?
Die Kanzlei fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,792), Bayern (reach 49,219), and Niedersachsen (reach 44,748). These three regions account for the largest share of the active audience.
What other brands do Die Kanzlei fans also like?
Beyond Die Kanzlei itself, the audience over-indexes on Rossmann (1.71×), Time (magazine) (3.43×), Klis (31.93×), and Saving (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Die Kanzlei. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.