A data profile of the people who buy, follow and care about Die Kanzlei in Germany — modelled from more than twelve digital signal sources. Die Kanzlei has an estimated audience of 416,249 people in Germany.
The average Die Kanzlei fan in Germany is 44.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Polizeiruf 110, Scooby-Doo, In aller Freundschaft, with strongest over-indexing on Polizeiruf 110 (66.24× the country average).
Demographically, the Die Kanzlei audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Die Kanzlei fan in Germany is more female, around 44.1 years old, with strong Community Orientation tendencies and a notable affinity for Polizeiruf 110.
The key figures that characterise the Die Kanzlei profile in Germany.
69.6% are female, 30.4% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 44.1 |
| Estimated audience size | 416,249 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 27% |
of the worldwide Die Kanzlei audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 88.0% |
| Switzerland | 4.3% |
| Austria | 3.6% |
Where the Die Kanzlei audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~20K | 1.38× | |
| 02 | Niedersachsen | ~40K | 1.25× | |
| 03 | Thüringen | ~10K | 1.11× | |
| 04 | Mecklenburg-Vorpommern | ~8K | 1.11× | |
| 05 | Sachsen-Anhalt | ~10K | 1.09× | |
| 06 | Sachsen | ~20K | 1.04× | |
| 07 | Hamburg | ~9K | 1.04× | |
| 08 | Rheinland-Pfalz | ~20K | 1.03× | |
| 09 | Brandenburg | ~10K | 1.02× | |
| 10 | Nordrhein-Westfalen | ~80K | 0.98× | |
| 11 | Bremen | ~3K | 0.98× | |
| 12 | Saarland | ~4K | 0.90× | |
| 13 | Baden-Württemberg | ~40K | 0.84× | |
| 14 | Hessen | ~20K | 0.79× | |
| 15 | Bayern | ~40K | 0.77× | |
| 16 | Berlin | ~10K | 0.75× |
The strongest cross-interests of the Die Kanzlei audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Polizeiruf 110 | Movies & TV | 66.24× | ||
| 02 | Descendants (2015 film) | Movies & TV | 37.50× | ||
| 03 | Scooby-Doo | Movies & TV | 20.08× | ||
| 04 | Austin Powers (film series) | Movies & TV | 18.24× | ||
| 05 | In aller Freundschaft | Movies & TV | 15.91× | ||
| 06 | Alles was zählt | Movies & TV | 14.97× | ||
| 07 | Unter Uns | Movies & TV | 13.64× | ||
| 08 | Michael Patrick Kelly | Music & Radio | 9.12× | ||
| 09 | ZDF-Fernsehgarten | Movies & TV | 8.60× | ||
| 10 | Andy Borg | Music & Radio | 8.55× | ||
| 11 | Anna Loos | Movies & TV | 8.42× | ||
| 12 | Der Bergdoktor (2008) | Movies & TV | 7.89× | ||
| 13 | Beetlejuice | Movies & TV | 7.68× | ||
| 14 | Storm of Love | Movies & TV | 7.47× | ||
| 15 | Udo Jürgens | Music & Radio | 6.94× | ||
| 16 | Das Erste | Movies & TV | 6.38× | ||
| 17 | Roland Kaiser | Music & Radio | 6.08× | ||
| 18 | Gute Zeiten, schlechte Zeiten | Movies & TV | 4.61× | ||
| 19 | Helene Fischer | Music & Radio | 3.16× | ||
| 20 | Tagesschau | Movies & TV | 2.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.48× | |
| Family Orientation | CONSERVATISM | 1.33× | |
| Need for Security | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Design Affinity | PREMIUM | 0.76× |
Die Kanzlei has an estimated audience of 416,249 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
69.6% of Die Kanzlei fans are female, 30.4% are male, with an average age of 44.1 years.
Die Kanzlei fans show strongest brand affinity for Polizeiruf 110 (66.24×), Scooby-Doo (20.08×), and In aller Freundschaft (15.91×) over the country average.
Die Kanzlei fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~40K), and Niedersachsen (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Die Kanzlei itself, the audience over-indexes on Scooby-Doo (20.08×), In aller Freundschaft (15.91×), Alles was zählt (14.97×), and Descendants (2015 film) (37.5×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Die Kanzlei. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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