Editing Audience in Germany
Editing has an estimated audience of 564,174 people in Germany. 50.3% are female, 49.7% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Moroccan riad, Israel, Christmas Gift, Figure painting (hobby), Mustard seed.
The average Editing fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Moroccan riad, Israel, Christmas Gift, with strongest over-indexing on Moroccan riad (9.27× the country average). Demographically, the Editing audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Editing fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 37.9 |
| Estimated audience size | 564,174 |
Audience persona
The typical Editing fan in Germany is balanced, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Moroccan riad.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,075 | 1.04× |
| Bayern | 110,417 | 1.22× |
| Baden-Württemberg | 97,997 | 1.27× |
| Hessen | 49,756 | 1.16× |
| Niedersachsen | 46,858 | 0.86× |
| Berlin | 33,964 | 1.35× |
| Hamburg | 24,552 | 1.93× |
| Thüringen | 22,916 | 1.59× |
| Rheinland-Pfalz | 22,224 | 0.79× |
| Schleswig-Holstein | 19,034 | 0.94× |
| Sachsen | 18,624 | 0.67× |
| Brandenburg | 11,163 | 0.64× |
| Sachsen-Anhalt | 7,457 | 0.51× |
| Mecklenburg-Vorpommern | 6,370 | 0.59× |
| Saarland | 4,529 | 0.65× |
| Bremen | 3,864 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moroccan riad | 9.27× | Politics & Society |
| Israel | 1.93× | Travel & Leisure |
| Christmas Gift | 1.6× | Kids & Family |
| Figure painting (hobby) | 3.82× | Arts & Culture |
| Mustard seed | 9.27× | Food & Beverages |
| KLIX (AM) | 2.07× | Music & Radio |
| Morgan Plus 8 | 9.49× | Cars & Mobility |
| Grimma | 6.24× | Travel & Leisure |
| Home Delivery | 2.03× | Food & Beverages |
| Škoda Kodiaq | 1.5× | Cars & Mobility |
| Loincloth | 2.11× | Fashion & Accessoires |
| The Client (1994 film) | 5.08× | Movies & TV |
| Zagreb | 2.76× | Travel & Leisure |
| WonderJeans | 9.27× | Fashion & Accessoires |
| Cloppenburg | 2.95× | Travel & Leisure |
| myDealZ | 1.81× | Shopping |
| Bank account | 1.82× | Business & Career |
| Headhunters (film) | 2.67× | Movies & TV |
| Chromebook | 3.54× | Technology & Electronics |
| Cachorro | 1.86× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.83 |
| LGBTQ+ Identity | OPEN | 1.53 |
| Sustainability | BALANCE | 1.48 |
| Indulgence | JOY | 1.39 |
| Design Affinity | PREMIUM | 1.39 |
| Pet Ownership | JOY | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| India | 6.6% |
| China | 4.4% |
See Editing audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Editing have in Germany?
Editing has an estimated audience of 564,174 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Editing fans?
50.3% of Editing fans are female, 49.7% are male, with an average age of 37.9 years.
Which brands do Editing fans like most?
Editing fans show strongest brand affinity for Moroccan riad (9.27×), Israel (1.93×), and Christmas Gift (1.6×) over the country average.
Where do Editing fans live in Germany?
Editing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,075), Bayern (reach 110,417), and Baden-Württemberg (reach 97,997). These three regions account for the largest share of the active audience.
What other brands do Editing fans also like?
Beyond Editing itself, the audience over-indexes on Israel (1.93×), Christmas Gift (1.6×), Figure painting (hobby) (3.82×), and Mustard seed (9.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Editing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.