Rascasse Audience Intelligence

Editing Audience in Germany

A data profile of the people who buy, follow and care about Editing in Germany — modelled from more than twelve digital signal sources. Editing has an estimated audience of 564,174 people in Germany.

#4373among Topic in Germany#184in Literature

The average Editing fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Flights, Tagesschau, Robert Redford, with strongest over-indexing on Google Flights (9.27× the country average).

Demographically, the Editing audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Editing fan in Germany is balanced, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Flights.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Editing profile in Germany.

Audience size
564K
in Germany
Gender
50.3%♀
49.7% male
Age
37.9
average years
Country rank
#10640
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Editing fans

50.3% are female, 49.7% are male, average age 37.9.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Editing audience in Germany
MetricValue
Female50.3%
Male49.7%
Average age37.9
Estimated audience size564,174
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Editing audience in Germany
Age bracketShare%
16-1924%
20-2917%
30-3920%
40-4922%
50+16%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Editing audience comes from Germany.

Worldwide audience distribution share by country for Editing
CountryShare
United States23.2%
India6.6%
China4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Editing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Editing fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.76×
02Thüringen~20K1.45×
03Berlin~30K1.28×
04Baden-Württemberg~90K1.22×
05Bayern~100K1.16×
06Hessen~50K1.15×
07Nordrhein-Westfalen~100K1.03×
08Schleswig-Holstein~20K0.96×
09Bremen~4K0.90×
10Niedersachsen~50K0.88×
11Rheinland-Pfalz~20K0.86×
12Sachsen~20K0.77×
13Saarland~5K0.77×
14Brandenburg~10K0.74×
15Mecklenburg-Vorpommern~8K0.72×
16Sachsen-Anhalt~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Editing, Germany
0.66×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Editing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Editing audience
#·InterestCategoryAffinity×
01Google FlightsTravel & Leisure9.27×
02Melanie LynskeyMovies & TV9.27×
03Fargo (film)Movies & TV9.18×
04Scarface (1983 film)Movies & TV8.26×
05Video editingTechnology & Electronics8.00×
06Robert PattinsonMovies & TV7.89×
07Dua LipaMusic & Radio7.78×
08Person of Interest (TV series)Movies & TV7.76×
09Robert RedfordMovies & TV7.40×
10True DetectiveMovies & TV6.95×
11Oblivion (2013 film)Movies & TV6.08×
12Dexter (TV series)Movies & TV5.53×
13Scooby-DooMovies & TV5.37×
14ReggaetonMusic & Radio5.10×
15TagesschauMovies & TV4.31×
16LivemusicMusic & Radio4.13×
17Millie Bobby BrownMovies & TV3.74×
18Markus LanzMovies & TV3.27×
19BatmanMovies & TV2.97×
20TransfermarktSports2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Editing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Editing audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.87×
Community OrientationOPEN1.64×
SpiritualityBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Editing audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.83×
Sports ActivityPOWER0.88×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Editing have in Germany?

Editing has an estimated audience of 564,174 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Editing fans?

50.3% of Editing fans are female, 49.7% are male, with an average age of 37.9 years.

03

Which brands do Editing fans like most?

Editing fans show strongest brand affinity for Google Flights (9.27×), Tagesschau (4.31×), and Robert Redford (7.4×) over the country average.

04

Where do Editing fans live in Germany?

Editing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Editing fans also like?

Beyond Editing itself, the audience over-indexes on Tagesschau (4.31×), Robert Redford (7.4×), True Detective (6.95×), and Livemusic (4.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Editing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Editing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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