Editing Audience in Germany
Editing has an estimated audience of 564,174 people in Germany. 50.3% are female, 49.7% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Flights, Livemusic, True Detective, Scooby-Doo, Markus Lanz.
The average Editing fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Flights, Livemusic, True Detective, with strongest over-indexing on Google Flights (8.87× the country average). Demographically, the Editing audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Editing fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 37.9 |
| Estimated audience size | 564,174 |
Audience persona
The typical Editing fan in Germany is balanced, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Flights.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,075 | 1.04× |
| Bayern | 110,417 | 1.22× |
| Baden-Württemberg | 97,997 | 1.27× |
| Hessen | 49,756 | 1.16× |
| Niedersachsen | 46,858 | 0.86× |
| Berlin | 33,964 | 1.35× |
| Hamburg | 24,552 | 1.93× |
| Thüringen | 22,916 | 1.59× |
| Rheinland-Pfalz | 22,224 | 0.79× |
| Schleswig-Holstein | 19,034 | 0.94× |
| Sachsen | 18,624 | 0.67× |
| Brandenburg | 11,163 | 0.64× |
| Sachsen-Anhalt | 7,457 | 0.51× |
| Mecklenburg-Vorpommern | 6,370 | 0.59× |
| Saarland | 4,529 | 0.65× |
| Bremen | 3,864 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Flights | 8.87× | Travel & Leisure |
| Livemusic | 5.99× | Music & Radio |
| True Detective | 7.69× | Movies & TV |
| Scooby-Doo | 7.58× | Movies & TV |
| Markus Lanz | 5.04× | Movies & TV |
| Tagesschau | 2.68× | Movies & TV |
| Western Union | 5.31× | Business & Career |
| Image scanner | 13.57× | Technology & Electronics |
| Batman | 3.04× | Movies & TV |
| Video editing | 7.47× | Technology & Electronics |
| Pets | 1.74× | Pets & Animals |
| Real property | 4.06× | Home & Garden |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| Millie Bobby Brown | 3.87× | Movies & TV |
| Melanie Lynskey | 9.27× | Movies & TV |
| Harry Potter | 1.52× | Movies & TV |
| Kristen Bell | 9.27× | Movies & TV |
| Fargo (film) | 9.27× | Movies & TV |
| Car wash | 4.49× | Cars & Mobility |
| Automobiles | 1.68× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.83 |
| LGBTQ+ Identity | OPEN | 1.53 |
| Sustainability | BALANCE | 1.48 |
| Indulgence | JOY | 1.39 |
| Design Affinity | PREMIUM | 1.39 |
| Pet Ownership | JOY | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| India | 6.6% |
| China | 4.4% |
See Editing audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Editing have in Germany?
Editing has an estimated audience of 564,174 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Editing fans?
50.3% of Editing fans are female, 49.7% are male, with an average age of 37.9 years.
Which brands do Editing fans like most?
Editing fans show strongest brand affinity for Google Flights (8.87×), Livemusic (5.99×), and True Detective (7.69×) over the country average.
Where do Editing fans live in Germany?
Editing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,075), Bayern (reach 110,417), and Baden-Württemberg (reach 97,997). These three regions account for the largest share of the active audience.
What other brands do Editing fans also like?
Beyond Editing itself, the audience over-indexes on Livemusic (5.99×), True Detective (7.69×), Scooby-Doo (7.58×), and Markus Lanz (5.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Editing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.