Rascasse Audience Intelligence

Editing Audience in United States

A data profile of the people who buy, follow and care about Editing in United States — modelled from more than twelve digital signal sources. Editing has an estimated audience of 5,764,165 people in United States.

#3439among Topic in United States#97in Literature

The average Editing fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Diane Keaton, Reddit, with strongest over-indexing on Superman (2.33× the country average).

Demographically, the Editing audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Editing fan in United States is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Editing profile in United States.

Audience size
5.8M
in United States
Gender
54.3%♀
45.7% male
Age
41.1
average years
Country rank
#5894
Topic in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Editing fans

54.3% are female, 45.7% are male, average age 41.1.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Editing audience in United States
MetricValue
Female54.3%
Male45.7%
Average age41.1
Estimated audience size5,764,165
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Editing audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Editing audience comes from United States.

Worldwide audience distribution share by country for Editing
CountryShare
United States23.2%
India6.6%
China4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Editing audience in United States is strongest.

Fig. 05

Top regions by affinity

Editing fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~100K1.27×
02Louisiana~90K1.19×
03Mississippi~60K1.18×
04Texas~600K1.16×
05California~700K1.14×
06Georgia~200K1.14×
07Arkansas~50K1.13×
08Hawaii~30K1.12×
09Oklahoma~70K1.11×
10North Carolina~200K1.10×
11Alabama~90K1.10×
12New York~300K1.08×
13New Jersey~200K1.08×
14Washington~100K1.08×
15South Carolina~90K1.08×
16Virginia~100K1.06×
17Idaho~30K1.05×
18Florida~400K1.04×
19Kentucky~80K1.04×
20Kansas~50K1.04×
21Maryland~100K1.03×
22Indiana~100K1.01×
23Missouri~90K1.01×
24Oregon~70K1.01×
25New Mexico~30K1.00×
26Pennsylvania~200K0.99×
27West Virginia~30K0.99×
28Delaware~20K0.99×
29Arizona~100K0.96×
30Connecticut~60K0.96×
31Washington, District of Columbia~20K0.96×
32Illinois~200K0.95×
33Ohio~200K0.95×
34Michigan~100K0.95×
35Nevada~50K0.95×
36Utah~50K0.95×
37South Dakota~10K0.95×
38Massachusetts~100K0.94×
39Nebraska~30K0.94×
40Minnesota~80K0.93×
41Iowa~40K0.93×
42Rhode Island~20K0.92×
43Wisconsin~80K0.90×
44Alaska~10K0.90×
45North Dakota~10K0.90×
46Maine~20K0.89×
47Montana~10K0.88×
48Colorado~80K0.87×
49New Hampshire~20K0.85×
50Vermont~8K0.81×
Fig. 06

Affinity by region

Affinity by region — Editing, United States
0.81×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Editing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Editing audience
#·InterestCategoryAffinity×
01Diane KeatonMovies & TV4.95×
02Al PacinoMovies & TV4.95×
03Kate BeckinsaleMovies & TV4.95×
04GoodfellasMovies & TV4.95×
05Marlon BrandoMovies & TV4.95×
06Michelle RodriguezMovies & TV4.95×
07The DepartedMovies & TV4.95×
08Javier BardemMovies & TV4.70×
09Scarface (1983 film)Movies & TV4.30×
10Robert De NiroMovies & TV3.61×
11Twin PeaksMovies & TV3.52×
12Rotten TomatoesMovies & TV3.37×
13Demi MooreMovies & TV3.19×
14Robert RedfordMovies & TV2.78×
15SupermanMovies & TV2.33×
16New York PostNews2.32×
17Board gamesGames1.99×
18BatmanMovies & TV1.85×
19RedditInternet & Social Media1.75×
20GeneticsKids & Family1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Editing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Editing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.33×
Early Adopter MentalityPOWER1.30×
Community OrientationOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Editing audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.78×
DIY MentalityTHRILL0.83×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Editing have in United States?

Editing has an estimated audience of 5,764,165 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Editing fans?

54.3% of Editing fans are female, 45.7% are male, with an average age of 41.1 years.

03

Which brands do Editing fans like most?

Editing fans show strongest brand affinity for Superman (2.33×), Diane Keaton (4.95×), and Reddit (1.75×) over the country average.

04

Where do Editing fans live in United States?

Editing fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Editing fans also like?

Beyond Editing itself, the audience over-indexes on Diane Keaton (4.95×), Reddit (1.75×), Twin Peaks (3.52×), and Al Pacino (4.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Editing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Editing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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