Emigration Audience in Germany
Emigration has an estimated audience of 377,284 people in Germany. 64.4% are female, 35.6% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Konny Reimann, Bauer sucht Frau, Gala, Let's Dance (German TV series), Tagesschau.
The average Emigration fan in Germany is 43.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Konny Reimann, Bauer sucht Frau, Gala, with strongest over-indexing on Konny Reimann (11.23× the country average). Demographically, the Emigration audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Emigration fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 43.0 |
| Estimated audience size | 377,284 |
Audience persona
The typical Emigration fan in Germany is more female, around 43.0 years old, with strong Pet Ownership tendencies and a notable affinity for Konny Reimann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,608 | 0.98× |
| Bayern | 58,112 | 0.96× |
| Baden-Württemberg | 44,450 | 0.86× |
| Niedersachsen | 35,917 | 0.98× |
| Hessen | 32,806 | 1.14× |
| Sachsen | 22,211 | 1.2× |
| Berlin | 20,194 | 1.2× |
| Rheinland-Pfalz | 18,354 | 0.97× |
| Schleswig-Holstein | 13,065 | 0.96× |
| Brandenburg | 12,600 | 1.08× |
| Thüringen | 9,942 | 1.03× |
| Sachsen-Anhalt | 9,465 | 0.97× |
| Hamburg | 8,323 | 0.98× |
| Mecklenburg-Vorpommern | 6,760 | 0.94× |
| Saarland | 3,666 | 0.79× |
| Bremen | 3,107 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Konny Reimann | 11.23× | Movies & TV |
| Bauer sucht Frau | 6.58× | Movies & TV |
| Gala | 2.92× | News |
| Let's Dance (German TV series) | 3.59× | Movies & TV |
| Tagesschau | 2.2× | Movies & TV |
| Wetter.com | 2.7× | Home & Garden |
| Storm of Love | 4.25× | Movies & TV |
| Markus Lanz | 3.84× | Movies & TV |
| Roland Kaiser | 3.62× | Music & Radio |
| Ernsting's family | 3.86× | Shopping |
| Michelle | 4× | Music & Radio |
| Gil Ofarim | 3.94× | Music & Radio |
| Gute Zeiten, schlechte Zeiten | 3.07× | Movies & TV |
| QVC | 3.27× | Movies & TV |
| Local news | 3.04× | News |
| Sonnenklar.TV | 4.65× | Travel & Leisure |
| In aller Freundschaft | 4× | Movies & TV |
| ZDF-Fernsehgarten | 5.79× | Movies & TV |
| Maite Kelly | 5.45× | Music & Radio |
| Stefan Mross | 4.25× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.45 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Travelling | THRILL | 1.35 |
| Community Orientation | OPEN | 1.21 |
| Need for Security | CONSERVATISM | 1.18 |
| Sports Activity | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 32.6% |
| Germany | 8.6% |
| Romania | 6.8% |
See Emigration audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Emigration have in Germany?
Emigration has an estimated audience of 377,284 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Emigration fans?
64.4% of Emigration fans are female, 35.6% are male, with an average age of 43.0 years.
Which brands do Emigration fans like most?
Emigration fans show strongest brand affinity for Konny Reimann (11.23×), Bauer sucht Frau (6.58×), and Gala (2.92×) over the country average.
Where do Emigration fans live in Germany?
Emigration fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,608), Bayern (reach 58,112), and Baden-Württemberg (reach 44,450). These three regions account for the largest share of the active audience.
What other brands do Emigration fans also like?
Beyond Emigration itself, the audience over-indexes on Bauer sucht Frau (6.58×), Gala (2.92×), Let's Dance (German TV series) (3.59×), and Tagesschau (2.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Emigration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.