Erfurt Audience in Germany
Erfurt has an estimated audience of 1,501,008 people in Germany. 44.3% are female, 55.7% are male, average age 40.9. Top regions: Thüringen, Bayern, Nordrhein-Westfalen. Top brand affinities: Home Office, Urban horticulture, Time (magazine), Home Delivery, Emperor Entertainment Group.
The average Erfurt fan in Germany is 40.9 years old, more male, and lives primarily in Thüringen. The audience is concentrated in Thüringen, Bayern, Nordrhein-Westfalen. Top brand affinities include Home Office, Urban horticulture, Time (magazine), with strongest over-indexing on Home Office (1.6× the country average). Demographically, the Erfurt audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Erfurt fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 40.9 |
| Estimated audience size | 1,501,008 |
Audience persona
The typical Erfurt fan in Germany is more male, around 40.9 years old, with strong Pet Ownership tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Thüringen | 332,358 | 8.69× |
| Bayern | 124,226 | 0.51× |
| Nordrhein-Westfalen | 120,847 | 0.37× |
| Sachsen | 85,366 | 1.16× |
| Baden-Württemberg | 73,125 | 0.36× |
| Hessen | 69,936 | 0.61× |
| Niedersachsen | 61,051 | 0.42× |
| Berlin | 37,124 | 0.55× |
| Sachsen-Anhalt | 35,870 | 0.92× |
| Rheinland-Pfalz | 25,550 | 0.34× |
| Brandenburg | 22,832 | 0.49× |
| Schleswig-Holstein | 16,163 | 0.3× |
| Mecklenburg-Vorpommern | 11,882 | 0.41× |
| Hamburg | 11,437 | 0.34× |
| Saarland | 4,347 | 0.24× |
| Bremen | 3,694 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.6× | Business & Career |
| Urban horticulture | 1.5× | Home & Garden |
| Time (magazine) | 1.62× | News |
| Home Delivery | 2.16× | Food & Beverages |
| Emperor Entertainment Group | 2.36× | Business & Career |
| Headhunters (film) | 2.8× | Movies & TV |
| Carrie (novel) | 3.27× | Literature |
| Bully (2011 film) | 3.21× | Movies & TV |
| Noodle (Gorillaz) | 1.64× | Music & Radio |
| Information sensitivity | 2.47× | Technology & Electronics |
| New Era (Namibia) | 1.94× | News |
| Food quality | 4.29× | Food & Beverages |
| Granola | 4.14× | Food & Beverages |
| Competitive dance | 2.43× | Sports |
| Figure painting (hobby) | 1.69× | Arts & Culture |
| N'Golo Kanté | 2.21× | Sports |
| Scratching post | 2.3× | Pets & Animals |
| Zagreb | 1.54× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 1.82× | Music & Radio |
| Glencore | 4.29× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.13 |
| Patriotism | CONSERVATISM | 1.1 |
| LGBTQ+ Identity | OPEN | 1.08 |
| Community Orientation | OPEN | 1.08 |
| Family Orientation | CONSERVATISM | 1.06 |
| DIY Mentality | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.7% |
| Poland | 3.9% |
| Switzerland | 3.8% |
See Erfurt audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Erfurt have in Germany?
Erfurt has an estimated audience of 1,501,008 people in Germany, concentrated in Thüringen and Bayern.
What is the gender split and age of Erfurt fans?
44.3% of Erfurt fans are female, 55.7% are male, with an average age of 40.9 years.
Which brands do Erfurt fans like most?
Erfurt fans show strongest brand affinity for Home Office (1.6×), Urban horticulture (1.5×), and Time (magazine) (1.62×) over the country average.
Where do Erfurt fans live in Germany?
Erfurt fans in Germany are most concentrated in Thüringen (reach 332,358), Bayern (reach 124,226), and Nordrhein-Westfalen (reach 120,847). These three regions account for the largest share of the active audience.
What other brands do Erfurt fans also like?
Beyond Erfurt itself, the audience over-indexes on Urban horticulture (1.5×), Time (magazine) (1.62×), Home Delivery (2.16×), and Emperor Entertainment Group (2.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Erfurt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.