Erika Vikman Audience in Germany
Erika Vikman has an estimated audience of 225,864 people in Germany. 53.9% are female, 46.1% are male, average age 35.3. Top brand affinities: Shirin David, Stefan Raab, Scooby-Doo, Adriana Lima, Tagesschau.
Top brand affinities include Shirin David, Stefan Raab, Scooby-Doo, with strongest over-indexing on Shirin David (24.23× the country average). Demographically, the Erika Vikman audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Pet Ownership, Sports Activity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Erika Vikman fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 35.3 |
| Estimated audience size | 225,864 |
Audience persona
The typical Erika Vikman fan in Germany is balanced, around 35.3 years old, with strong Pet Ownership tendencies and a notable affinity for Shirin David.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shirin David | 24.23× | Beauty & Wellness |
| Stefan Raab | 13.41× | Movies & TV |
| Scooby-Doo | 7.55× | Movies & TV |
| Adriana Lima | 10.6× | Fashion & Accessoires |
| Tagesschau | 2.06× | Movies & TV |
| Haftbefehl | 5.19× | Music & Radio |
| Transfermarkt | 2.82× | Sports |
| RTL Television | 3.25× | Movies & TV |
| Austin Powers (film series) | 13.22× | Movies & TV |
| Eurovision Song Contest | 4.49× | Music & Radio |
| Spiegel Online | 1.81× | News |
| SV Werder Bremen | 1.98× | Sports |
| FC Bayern Munich | 1.52× | Sports |
| Felix Baumgartner | 3.53× | Sports |
| Pitbull (rapper) | 9.55× | Music & Radio |
| Rossmann | 1.87× | Shopping |
| SSIO | 7.23× | Music & Radio |
| Westdeutscher Rundfunk | 2.63× | Movies & TV |
| Airbnb | 1.68× | Travel & Leisure |
| 2. Bundesliga | 1.79× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.2 |
| Sports Activity | POWER | 1.07 |
| Healthy Lifestyle | BALANCE | 1.05 |
| Early Adopter Mentality | POWER | 1.04 |
| Luxury Orientation | PREMIUM | 1.04 |
| Social Media Usage | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Finland | 40.9% |
| Germany | 11.2% |
| United Kingdom | 7.9% |
See Erika Vikman audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Erika Vikman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.