A data profile of the people who buy, follow and care about Eva Habermann in Germany — modelled from more than twelve digital signal sources. Eva Habermann has an estimated audience of 1,157,332 people in Germany.
The average Eva Habermann fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Freedom Party of Austria, Jutarnji list, with strongest over-indexing on Tagesschau (4.48× the country average).
Demographically, the Eva Habermann audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Eva Habermann fan in Germany is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
The key figures that characterise the Eva Habermann profile in Germany.
41.1% are female, 58.9% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 41.1 |
| Estimated audience size | 1,157,332 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 22% |
of the worldwide Eva Habermann audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 77.1% |
| Austria | 6.3% |
| United States | 4.0% |
Where the Eva Habermann audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~40K | 1.31× | |
| 02 | Sachsen-Anhalt | ~40K | 1.30× | |
| 03 | Niedersachsen | ~100K | 1.17× | |
| 04 | Brandenburg | ~40K | 1.14× | |
| 05 | Mecklenburg-Vorpommern | ~30K | 1.14× | |
| 06 | Rheinland-Pfalz | ~60K | 1.09× | |
| 07 | Sachsen | ~60K | 1.09× | |
| 08 | Schleswig-Holstein | ~40K | 1.09× | |
| 09 | Nordrhein-Westfalen | ~200K | 0.96× | |
| 10 | Saarland | ~10K | 0.91× | |
| 11 | Bayern | ~200K | 0.85× | |
| 12 | Baden-Württemberg | ~100K | 0.85× | |
| 13 | Hessen | ~70K | 0.83× | |
| 14 | Hamburg | ~20K | 0.78× | |
| 15 | Bremen | ~8K | 0.78× | |
| 16 | Berlin | ~40K | 0.77× |
The strongest cross-interests of the Eva Habermann audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freedom Party of Austria | Politics & Society | 33.30× | ||
| 02 | Patriotism | Politics & Society | 14.18× | ||
| 03 | Jutarnji list | News | 10.78× | ||
| 04 | Sahra Wagenknecht | Politics & Society | 8.39× | ||
| 05 | Heath Ledger | Movies & TV | 7.03× | ||
| 06 | IHF World Women's Handball Championship | Sports | 6.77× | ||
| 07 | Scooby-Doo | Movies & TV | 5.73× | ||
| 08 | Junge Freiheit | News | 5.60× | ||
| 09 | Dua Lipa | Music & Radio | 5.39× | ||
| 10 | Bundestag | Politics & Society | 5.36× | ||
| 11 | Roland Kaiser | Music & Radio | 4.54× | ||
| 12 | Tagesschau | Movies & TV | 4.48× | ||
| 13 | Markus Lanz | Movies & TV | 4.44× | ||
| 14 | Focus | News | 4.20× | ||
| 15 | Political science | Business & Career | 3.89× | ||
| 16 | GMX Mail | Internet & Social Media | 3.49× | ||
| 17 | Western Union | Business & Career | 3.13× | ||
| 18 | Der Tagesspiegel | News | 2.79× | ||
| 19 | Müller (company) | Food & Beverages | 2.02× | ||
| 20 | Politics | Politics & Society | 1.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.53× | |
| Spirituality | BALANCE | 1.61× | |
| Need for Security | CONSERVATISM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.60× | |
| Design Affinity | PREMIUM | 0.71× | |
| Sports Activity | POWER | 0.72× |
Eva Habermann has an estimated audience of 1,157,332 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
41.1% of Eva Habermann fans are female, 58.9% are male, with an average age of 41.1 years.
Eva Habermann fans show strongest brand affinity for Tagesschau (4.48×), Freedom Party of Austria (33.3×), and Jutarnji list (10.78×) over the country average.
Eva Habermann fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Eva Habermann itself, the audience over-indexes on Freedom Party of Austria (33.3×), Jutarnji list (10.78×), Roland Kaiser (4.54×), and Sahra Wagenknecht (8.39×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Eva Habermann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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