Rascasse Audience Intelligence

Exercise machine Audience in Germany

A data profile of the people who buy, follow and care about Exercise machine in Germany — modelled from more than twelve digital signal sources. Exercise machine has an estimated audience of 372,542 people in Germany.

#5502among Topic in Germany#1177in Sports

The average Exercise machine fan in Germany is 34.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Social shopping, Mytheresa.com, Aerobics, with strongest over-indexing on Social shopping (24.65× the country average).

Demographically, the Exercise machine audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Exercise machine fan in Germany is balanced, around 34.6 years old, with strong Sports Activity tendencies and a notable affinity for Social shopping.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Exercise machine profile in Germany.

Audience size
373K
in Germany
Gender
47.7%♀
52.3% male
Age
34.6
average years
Country rank
#14851
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Exercise machine fans

47.7% are female, 52.3% are male, average age 34.6.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Exercise machine audience in Germany
MetricValue
Female47.7%
Male52.3%
Average age34.6
Estimated audience size372,542
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Exercise machine audience in Germany
Age bracketShare%
16-1933%
20-2919%
30-3919%
40-4916%
50+13%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Exercise machine audience comes from Germany.

Worldwide audience distribution share by country for Exercise machine
CountryShare
United States29.9%
United Kingdom6.0%
Cambodia5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Exercise machine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Exercise machine fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.27×
02Saarland~5K1.12×
03Sachsen-Anhalt~10K1.02×
04Thüringen~10K1.02×
05Mecklenburg-Vorpommern~7K1.02×
06Nordrhein-Westfalen~80K1.01×
07Brandenburg~10K0.98×
08Rheinland-Pfalz~20K0.96×
09Hamburg~8K0.96×
10Bayern~60K0.95×
11Sachsen~20K0.94×
12Schleswig-Holstein~10K0.94×
13Niedersachsen~30K0.92×
14Hessen~30K0.92×
15Baden-Württemberg~50K0.89×
16Berlin~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Exercise machine, Germany
0.85×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Exercise machine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Exercise machine audience
#·InterestCategoryAffinity×
01Social shoppingShopping24.65×
02Mytheresa.comShopping20.00×
03Romantic musicMusic & Radio20.00×
04Once upon a timeMovies & TV20.00×
05High School DxDMovies & TV20.00×
06Brenda SongFashion & Accessoires20.00×
07Jude LawMovies & TV10.37×
08Sports braFashion & Accessoires9.73×
09Adriana LimaFashion & Accessoires8.24×
10AerobicsSports7.41×
11High-intensity interval trainingSports6.53×
12Jack WhiteMovies & TV6.51×
13PilatesSports6.29×
14Female bodybuildingSports6.20×
15OyshoFashion & Accessoires5.90×
16WalkingSports5.49×
17Combat sportSports4.83×
18Fitness and figure competitionSports4.67×
19Street photographyTechnology & Electronics4.46×
20Drop shippingShopping3.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Exercise machine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Exercise machine audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.01×
Risk AppetiteTHRILL1.97×
IndividualismJOY1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Exercise machine audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
SpiritualityBALANCE0.76×
Early Adopter MentalityPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Exercise machine have in Germany?

Exercise machine has an estimated audience of 372,542 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Exercise machine fans?

47.7% of Exercise machine fans are female, 52.3% are male, with an average age of 34.6 years.

03

Which brands do Exercise machine fans like most?

Exercise machine fans show strongest brand affinity for Social shopping (24.65×), Mytheresa.com (20×), and Aerobics (7.41×) over the country average.

04

Where do Exercise machine fans live in Germany?

Exercise machine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Exercise machine fans also like?

Beyond Exercise machine itself, the audience over-indexes on Mytheresa.com (20×), Aerobics (7.41×), Romantic music (20×), and Drop shipping (3.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Exercise machine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Exercise machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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