Exercise machine Audience in Germany
Exercise machine has an estimated audience of 372,542 people in Germany. 47.7% are female, 52.3% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: La Crosse, Wisconsin, Islamism, Home construction, Gil Ofarim, Progressive rock.
The average Exercise machine fan in Germany is 34.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include La Crosse, Wisconsin, Islamism, Home construction, with strongest over-indexing on La Crosse, Wisconsin (35.6× the country average). Demographically, the Exercise machine audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Exercise machine fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 34.6 |
| Estimated audience size | 372,542 |
Audience persona
The typical Exercise machine fan in Germany is balanced, around 34.6 years old, with strong Sustainability tendencies and a notable affinity for La Crosse, Wisconsin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,060 | 1.1× |
| Bayern | 60,043 | 1× |
| Baden-Württemberg | 44,944 | 0.88× |
| Niedersachsen | 32,540 | 0.9× |
| Hessen | 26,670 | 0.94× |
| Rheinland-Pfalz | 17,259 | 0.92× |
| Sachsen | 14,729 | 0.81× |
| Berlin | 10,784 | 0.65× |
| Brandenburg | 9,968 | 0.86× |
| Schleswig-Holstein | 9,949 | 0.74× |
| Thüringen | 9,645 | 1.02× |
| Sachsen-Anhalt | 9,020 | 0.93× |
| Mecklenburg-Vorpommern | 7,018 | 0.99× |
| Hamburg | 6,734 | 0.8× |
| Bremen | 6,549 | 2.06× |
| Saarland | 6,370 | 1.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Crosse, Wisconsin | 35.6× | Travel & Leisure |
| Islamism | 20× | Politics & Society |
| Home construction | 2.82× | Home & Garden |
| Gil Ofarim | 2.69× | Music & Radio |
| Progressive rock | 2.45× | Music & Radio |
| Goon | 7.58× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| Harvey Mudd College | 20× | Business & Career |
| Racing | 1.96× | Cars & Mobility |
| Handmade Gifts | 2.14× | Kids & Family |
| Insulin index | 15.01× | Health |
| Home Delivery | 2.87× | Food & Beverages |
| Product design | 1.6× | Business & Career |
| Škoda Kodiaq | 1.93× | Cars & Mobility |
| JDM Cars | 6.81× | Cars & Mobility |
| Natural rubber | 2.08× | Cars & Mobility |
| Jeremy Meeks | 8.05× | Fashion & Accessoires |
| N'Golo Kanté | 4.6× | Sports |
| Abondance, Haute-Savoie | 27.53× | Travel & Leisure |
| Jessica Rabbit | 3.93× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.82 |
| Sports Activity | POWER | 1.78 |
| Price Sensitivity | PREMIUM | 1.74 |
| Creativity | OPEN | 1.73 |
| Career Orientation | POWER | 1.68 |
| Community Orientation | OPEN | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.9% |
| United Kingdom | 6.0% |
| Cambodia | 5.9% |
See Exercise machine audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Exercise machine have in Germany?
Exercise machine has an estimated audience of 372,542 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Exercise machine fans?
47.7% of Exercise machine fans are female, 52.3% are male, with an average age of 34.6 years.
Which brands do Exercise machine fans like most?
Exercise machine fans show strongest brand affinity for La Crosse, Wisconsin (35.6×), Islamism (20×), and Home construction (2.82×) over the country average.
Where do Exercise machine fans live in Germany?
Exercise machine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,060), Bayern (reach 60,043), and Baden-Württemberg (reach 44,944). These three regions account for the largest share of the active audience.
What other brands do Exercise machine fans also like?
Beyond Exercise machine itself, the audience over-indexes on Islamism (20×), Home construction (2.82×), Gil Ofarim (2.69×), and Progressive rock (2.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Exercise machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.