Rascasse Audience Intelligence

Exercise machine Audience in United States

A data profile of the people who buy, follow and care about Exercise machine in United States — modelled from more than twelve digital signal sources. Exercise machine has an estimated audience of 2,873,901 people in United States.

#5231among Topic in United States#949in Sports

The average Exercise machine fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include High-intensity interval training, cardio fitness, Aerobics, with strongest over-indexing on High-intensity interval training (9.51× the country average).

Demographically, the Exercise machine audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Exercise machine fan in United States is balanced, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for High-intensity interval training.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Exercise machine profile in United States.

Audience size
2.9M
in United States
Gender
49.1%♀
50.9% male
Age
40.0
average years
Country rank
#10666
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Exercise machine fans

49.1% are female, 50.9% are male, average age 40.0.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Exercise machine audience in United States
MetricValue
Female49.1%
Male50.9%
Average age40.0
Estimated audience size2,873,901
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Exercise machine audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3922%
40-4923%
50+20%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Exercise machine audience comes from United States.

Worldwide audience distribution share by country for Exercise machine
CountryShare
United States29.9%
United Kingdom6.0%
Cambodia5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Exercise machine audience in United States is strongest.

Fig. 05

Top regions by affinity

Exercise machine fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K1.28×
02West Virginia~20K1.18×
03Louisiana~40K1.16×
04New York~200K1.15×
05Texas~300K1.14×
06California~400K1.12×
07Arkansas~30K1.10×
08New Mexico~20K1.10×
09Alabama~40K1.09×
10Kentucky~40K1.08×
11Florida~200K1.07×
12Maryland~50K1.07×
13Hawaii~10K1.07×
14Georgia~90K1.06×
15Pennsylvania~100K1.05×
16Washington, District of Columbia~9K1.04×
17Illinois~100K1.03×
18Indiana~50K1.03×
19Connecticut~30K1.03×
20Tennessee~60K1.02×
21Oklahoma~30K1.02×
22Arizona~60K1.01×
23Nevada~30K1.01×
24South Dakota~7K1.01×
25Virginia~70K1.00×
26Kansas~20K1.00×
27New Jersey~70K0.99×
28South Carolina~40K0.99×
29Michigan~70K0.98×
30Ohio~90K0.97×
31North Carolina~80K0.97×
32Missouri~40K0.97×
33Iowa~20K0.97×
34Maine~10K0.97×
35Rhode Island~9K0.97×
36North Dakota~6K0.97×
37Minnesota~40K0.96×
38New Hampshire~10K0.96×
39Alaska~6K0.96×
40Vermont~5K0.96×
41Nebraska~10K0.95×
42Montana~7K0.94×
43Oregon~30K0.93×
44Idaho~10K0.93×
45Delaware~7K0.93×
46Wisconsin~40K0.92×
47Utah~20K0.92×
48Massachusetts~50K0.90×
49Washington~50K0.88×
50Colorado~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Exercise machine, United States
0.82×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Exercise machine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Exercise machine audience
#·InterestCategoryAffinity×
01cardio fitnessSports29.50×
02Eye care professionalBeauty & Wellness21.02×
03High-intensity interval trainingSports9.51×
04Olympic sportsSports7.83×
05AerobicsSports7.80×
06WalkingSports5.02×
07Planet FitnessSports2.54×
08VeganismFood & Beverages2.45×
09CouponsShopping2.13×
10EnergyHome & Garden2.13×
11WineFood & Beverages2.07×
12Home improvementHome & Garden2.01×
13SmartphonesTechnology & Electronics1.99×
14CookingFood & Beverages1.95×
15Alcoholic beveragesFood & Beverages1.95×
16PinterestInternet & Social Media1.95×
17HappinessHealth1.90×
18RecipesFood & Beverages1.88×
19XInternet & Social Media1.73×
20Donald TrumpPolitics & Society1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Exercise machine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Exercise machine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.72×
Sports ActivityPOWER1.72×
PatriotismCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Exercise machine audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.94×
Pet OwnershipJOY0.98×
Family OrientationCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Exercise machine have in United States?

Exercise machine has an estimated audience of 2,873,901 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Exercise machine fans?

49.1% of Exercise machine fans are female, 50.9% are male, with an average age of 40.0 years.

03

Which brands do Exercise machine fans like most?

Exercise machine fans show strongest brand affinity for High-intensity interval training (9.51×), cardio fitness (29.5×), and Aerobics (7.8×) over the country average.

04

Where do Exercise machine fans live in United States?

Exercise machine fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Exercise machine fans also like?

Beyond Exercise machine itself, the audience over-indexes on cardio fitness (29.5×), Aerobics (7.8×), Walking (5.02×), and Eye care professional (21.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Exercise machine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Exercise machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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