Exercise machine Audience in United States

Exercise machine logo

Exercise machine has an estimated audience of 2,873,901 people in United States. 49.1% are female, 50.9% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Kansas, Julius Caesar (play), Israel, Pro-Ject, Product design.

The average Exercise machine fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kansas, Julius Caesar (play), Israel, with strongest over-indexing on Kansas (5.9× the country average). Demographically, the Exercise machine audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Sports Activity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Exercise machine fans

Demographic split for Exercise machine audience in United States
MetricValue
Female49.1%
Male50.9%
Average age40.0
Estimated audience size2,873,901

Audience persona

The typical Exercise machine fan in United States is balanced, around 40.0 years old, with strong Sports Activity tendencies and a notable affinity for Kansas.

Top regions in United States

Top regions ranked by reach for Exercise machine in United States
RegionReachAffinity
California377,7701.2×
Texas292,6641.18×
Florida216,6561.11×
New York189,4621.18×
Illinois104,2801.09×
Pennsylvania97,5111.01×
Georgia97,0321.1×
North Carolina85,5370.99×
Ohio83,9900.95×
New Jersey76,8701.05×
Michigan76,6841.02×
Virginia70,4451.01×
Tennessee60,2711.05×
Arizona60,1831.03×
Maryland56,3781.14×
Indiana55,1941.05×
Washington50,4590.88×
Massachusetts49,3790.87×
Louisiana45,6121.23×
Alabama45,5511.13×
South Carolina43,6171.01×
Missouri42,1610.91×
Kentucky42,1211.17×
Minnesota40,9741×
Colorado36,6130.81×
Wisconsin36,5930.85×
Oklahoma32,4681.02×
Mississippi31,2561.32×
Connecticut31,1811.08×
Oregon30,5700.93×
Nevada28,9451.04×
Arkansas25,9561.1×
Kansas24,8701.1×
Utah22,9000.89×
Iowa22,3800.95×
New Mexico16,8831.17×
West Virginia15,9871.19×
Hawaii14,1031.14×
Nebraska12,8990.89×
Idaho12,1730.84×
Washington, District of Columbia10,5331.22×
New Hampshire9,9370.88×
Maine8,6980.84×
Rhode Island8,2570.9×
Montana6,5880.83×
Delaware6,1950.78×
South Dakota5,0570.76×
North Dakota4,4550.75×
Alaska4,1980.68×
Vermont3,9510.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Exercise machine audience
BrandAffinityCategory
Kansas5.9×Travel & Leisure
Julius Caesar (play)8.81×
Israel2.11×Travel & Leisure
Pro-Ject3.78×Music & Radio
Product design1.56×Business & Career
Jesse Plemons2.17×Movies & TV
Nebraska Cornhuskers football2.14×Sports
Insulin index8.33×Health
Jeep Wagoneer2.55×Cars & Mobility
Urban horticulture1.57×Home & Garden
Home staging2.26×Home & Garden
Atkins diet2.16×Health
Charlamagne Tha God3.83×Movies & TV
Cam Ward1.51×Sports
Women's empowerment1.66×Politics & Society
Malayalam3.91×Politics & Society
Glossier1.88×Beauty & Wellness
Jaws1.84×Movies & TV
Hayward, California3.63×Travel & Leisure
Jeep Grand Cherokee (WJ)1.98×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Exercise machine audience
TraitClusterScore
Sports ActivityPOWER1.62
Design AffinityPREMIUM1.36
Healthy LifestyleBALANCE1.35
MindfulnessBALANCE1.27
Early Adopter MentalityPOWER1.24
Price SensitivityPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Exercise machine
CountryShare
United States29.9%
United Kingdom6.0%
Cambodia5.9%

See Exercise machine audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Exercise machine have in United States?

Exercise machine has an estimated audience of 2,873,901 people in United States, concentrated in California and Texas.

What is the gender split and age of Exercise machine fans?

49.1% of Exercise machine fans are female, 50.9% are male, with an average age of 40.0 years.

Which brands do Exercise machine fans like most?

Exercise machine fans show strongest brand affinity for Kansas (5.9×), Julius Caesar (play) (8.81×), and Israel (2.11×) over the country average.

Where do Exercise machine fans live in United States?

Exercise machine fans in United States are most concentrated in California (reach 377,770), Texas (reach 292,664), and Florida (reach 216,656). These three regions account for the largest share of the active audience.

What other brands do Exercise machine fans also like?

Beyond Exercise machine itself, the audience over-indexes on Julius Caesar (play) (8.81×), Israel (2.11×), Pro-Ject (3.78×), and Product design (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Exercise machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.