Fler Audience in Germany
A data profile of the people who buy, follow and care about Fler in Germany — modelled from more than twelve digital signal sources. Fler has an estimated audience of 308,120 people in Germany.
The average Fler fan in Germany is 26.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include SSIO, Finch, FIFA World Cup, with strongest over-indexing on SSIO (35.41× the country average).
Demographically, the Fler audience skews more male with an average age of 26.1, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Fler fan in Germany is more male, around 26.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for SSIO.
At a glance
The key figures that characterise the Fler profile in Germany.
Search interest · 12-month trend
Demographics of Fler fans
39.9% are female, 60.1% are male, average age 26.1.
Gender split
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 26.1 |
| Estimated audience size | 308,120 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 59% | |
| 20-29 | 23% | |
| 30-39 | 11% | |
| 40-49 | 6% | |
| 50+ | 3% |
Worldwide distribution
of the worldwide Fler audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 26.8% |
| Italy | 5.2% |
| Sweden | 2.3% |
Geography
Where the Fler audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.62× | |
| 02 | Bremen | ~3K | 1.11× | |
| 03 | Nordrhein-Westfalen | ~80K | 1.09× | |
| 04 | Hamburg | ~8K | 1.09× | |
| 05 | Niedersachsen | ~40K | 1.07× | |
| 06 | Baden-Württemberg | ~50K | 1.00× | |
| 07 | Brandenburg | ~10K | 0.99× | |
| 08 | Schleswig-Holstein | ~10K | 0.96× | |
| 09 | Hessen | ~20K | 0.95× | |
| 10 | Rheinland-Pfalz | ~20K | 0.92× | |
| 11 | Sachsen | ~20K | 0.92× | |
| 12 | Saarland | ~4K | 0.92× | |
| 13 | Sachsen-Anhalt | ~8K | 0.91× | |
| 14 | Mecklenburg-Vorpommern | ~6K | 0.91× | |
| 15 | Bayern | ~50K | 0.83× | |
| 16 | Thüringen | ~7K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Fler audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SSIO | Music & Radio | 35.41× | ||
| 02 | Summer Cem | Music & Radio | 29.06× | ||
| 03 | Olexesh | Music & Radio | 29.06× | ||
| 04 | Mois | Internet & Social Media | 18.44× | ||
| 05 | Finch | Music & Radio | 14.69× | ||
| 06 | Pashanim | Music & Radio | 13.78× | ||
| 07 | Kontra K | Music & Radio | 13.49× | ||
| 08 | Apache 207 | Music & Radio | 12.80× | ||
| 09 | Gzuz | Music & Radio | 12.03× | ||
| 10 | Maxwell (musician) | Music & Radio | 11.57× | ||
| 11 | Shirin David | Beauty & Wellness | 7.86× | ||
| 12 | Ikkimel | Music & Radio | 7.60× | ||
| 13 | Haftbefehl | Music & Radio | 5.45× | ||
| 14 | Deutschrap | Music & Radio | 4.48× | ||
| 15 | FIFA World Cup | Sports | 2.54× | ||
| 16 | Spotify | Internet & Social Media | 2.19× | ||
| 17 | FC Bayern Munich | Sports | 2.16× | ||
| 18 | UEFA Champions League | Sports | 2.06× | ||
| 19 | Live events | Music & Radio | 1.85× | ||
| 20 | Bundesliga | Sports | 1.82× |
Personality of the Fler audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.29× | |
| Individualism | JOY | 1.20× | |
| Urban Lifestyle | OPEN | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.44× | |
| Creativity | OPEN | 0.58× | |
| DIY Mentality | THRILL | 0.62× |
Frequently asked questions
How many fans does Fler have in Germany?
Fler has an estimated audience of 308,120 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Fler fans?
39.9% of Fler fans are female, 60.1% are male, with an average age of 26.1 years.
Which brands do Fler fans like most?
Fler fans show strongest brand affinity for SSIO (35.41×), Finch (14.69×), and FIFA World Cup (2.54×) over the country average.
Where do Fler fans live in Germany?
Fler fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Baden-Württemberg (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Fler fans also like?
Beyond Fler itself, the audience over-indexes on Finch (14.69×), FIFA World Cup (2.54×), Apache 207 (12.8×), and FC Bayern Munich (2.16×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Fler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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