Fler Audience in Germany
Fler has an estimated audience of 340,142 people in Germany. 39.9% are female, 60.1% are male, average age 26.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Finch, SSIO, Apache 207, Kontra K, Ikkimel.
The average Fler fan in Germany is 26.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Finch, SSIO, Apache 207, with strongest over-indexing on Finch (14.69× the country average). Demographically, the Fler audience skews more male with an average age of 26.1, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Fler fans
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 26.1 |
| Estimated audience size | 340,142 |
Audience persona
The typical Fler fan in Germany is more male, around 26.1 years old, with strong Patriotism tendencies and a notable affinity for Finch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,625 | 1.11× |
| Bayern | 46,712 | 0.85× |
| Baden-Württemberg | 44,715 | 0.96× |
| Niedersachsen | 35,690 | 1.08× |
| Berlin | 26,175 | 1.72× |
| Hessen | 24,767 | 0.96× |
| Rheinland-Pfalz | 16,172 | 0.95× |
| Sachsen | 15,512 | 0.93× |
| Schleswig-Holstein | 11,803 | 0.97× |
| Brandenburg | 10,551 | 1× |
| Hamburg | 8,056 | 1.05× |
| Sachsen-Anhalt | 7,951 | 0.9× |
| Thüringen | 6,532 | 0.75× |
| Mecklenburg-Vorpommern | 5,580 | 0.86× |
| Saarland | 3,710 | 0.89× |
| Bremen | 2,963 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finch | 14.69× | Music & Radio |
| SSIO | 35.41× | Music & Radio |
| Apache 207 | 12.8× | Music & Radio |
| Kontra K | 13.49× | Music & Radio |
| Ikkimel | 7.6× | Music & Radio |
| Mois | 18.44× | Internet & Social Media |
| Shirin David | 7.86× | Beauty & Wellness |
| FIFA World Cup | 2.54× | Sports |
| Summer Cem | 29.06× | Music & Radio |
| FC Bayern Munich | 2.16× | Sports |
| Haftbefehl | 5.45× | Music & Radio |
| Pashanim | 13.78× | Music & Radio |
| Deutschrap | 4.48× | Music & Radio |
| Borussia Dortmund | 1.55× | Sports |
| Live events | 1.85× | Music & Radio |
| Olexesh | 29.06× | Music & Radio |
| Gzuz | 12.03× | Music & Radio |
| Spotify | 2.19× | Internet & Social Media |
| Maxwell (musician) | 11.57× | Music & Radio |
| Xatar | 14.58× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.3 |
| Luxury Orientation | PREMIUM | 1.24 |
| Early Adopter Mentality | POWER | 1.16 |
| Social Media Usage | JOY | 1.11 |
| Career Orientation | POWER | 1.1 |
| Price Sensitivity | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 29.6% |
| Italy | 5.4% |
| Sweden | 2.3% |
See Fler audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Fler have in Germany?
Fler has an estimated audience of 340,142 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fler fans?
39.9% of Fler fans are female, 60.1% are male, with an average age of 26.1 years.
Which brands do Fler fans like most?
Fler fans show strongest brand affinity for Finch (14.69×), SSIO (35.41×), and Apache 207 (12.8×) over the country average.
Where do Fler fans live in Germany?
Fler fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,625), Bayern (reach 46,712), and Baden-Württemberg (reach 44,715). These three regions account for the largest share of the active audience.
What other brands do Fler fans also like?
Beyond Fler itself, the audience over-indexes on SSIO (35.41×), Apache 207 (12.8×), Kontra K (13.49×), and Ikkimel (7.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.