Mois Audience in Germany
Mois has an estimated audience of 393,505 people in Germany. 40.3% are female, 59.7% are male, average age 22.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Progressive rock, Mohamed Salah, Combat sport, Assassin's Creed II, N'Golo Kanté.
The average Mois fan in Germany is 22.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Progressive rock, Mohamed Salah, Combat sport, with strongest over-indexing on Progressive rock (3.43× the country average). Demographically, the Mois audience skews more male with an average age of 22.3, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of Mois fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 22.3 |
| Estimated audience size | 393,505 |
Audience persona
The typical Mois fan in Germany is more male, around 22.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 127,413 | 1.48× |
| Baden-Württemberg | 61,973 | 1.15× |
| Bayern | 59,444 | 0.94× |
| Niedersachsen | 42,269 | 1.11× |
| Hessen | 36,704 | 1.22× |
| Berlin | 21,531 | 1.22× |
| Rheinland-Pfalz | 19,739 | 1× |
| Sachsen | 14,398 | 0.75× |
| Schleswig-Holstein | 13,927 | 0.99× |
| Hamburg | 11,293 | 1.27× |
| Brandenburg | 8,513 | 0.7× |
| Sachsen-Anhalt | 6,323 | 0.62× |
| Thüringen | 6,264 | 0.62× |
| Mecklenburg-Vorpommern | 5,200 | 0.69× |
| Bremen | 4,471 | 1.33× |
| Saarland | 4,381 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.43× | Music & Radio |
| Mohamed Salah | 7.03× | Sports |
| Combat sport | 2.02× | Sports |
| Assassin's Creed II | 8.64× | Games |
| N'Golo Kanté | 7.75× | Sports |
| CAC 40 | 2.04× | Business & Career |
| Buddy – The Buddy Holly Story | 6.02× | Music & Radio |
| Racing | 1.91× | Cars & Mobility |
| Urban Outfitters | 1.71× | Shopping |
| 3D printing | 2.12× | Technology & Electronics |
| Handmade Gifts | 1.93× | Kids & Family |
| Fantasy Earth: Zero | 6.12× | Games |
| Japanese domestic market | 4.06× | Politics & Society |
| Holíč | 14.2× | Travel & Leisure |
| Commercial mortgage | 1.51× | Business & Career |
| Stamp collecting | 3.79× | Home & Garden |
| Eindhoven | 1.54× | Travel & Leisure |
| Hard Knocks | 20.03× | Movies & TV |
| Information sensitivity | 3.57× | Technology & Electronics |
| Lake Iseo | 3.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.27 |
| Price Sensitivity | PREMIUM | 1.25 |
| Patriotism | CONSERVATISM | 1.19 |
| Early Adopter Mentality | POWER | 1.16 |
| Social Media Usage | JOY | 1.14 |
| Individualism | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 47.8% |
| France | 17.8% |
| Indonesia | 4.5% |
See Mois audiences in other countries
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Frequently asked questions
How many fans does Mois have in Germany?
Mois has an estimated audience of 393,505 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Mois fans?
40.3% of Mois fans are female, 59.7% are male, with an average age of 22.3 years.
Which brands do Mois fans like most?
Mois fans show strongest brand affinity for Progressive rock (3.43×), Mohamed Salah (7.03×), and Combat sport (2.02×) over the country average.
Where do Mois fans live in Germany?
Mois fans in Germany are most concentrated in Nordrhein-Westfalen (reach 127,413), Baden-Württemberg (reach 61,973), and Bayern (reach 59,444). These three regions account for the largest share of the active audience.
What other brands do Mois fans also like?
Beyond Mois itself, the audience over-indexes on Mohamed Salah (7.03×), Combat sport (2.02×), Assassin's Creed II (8.64×), and N'Golo Kanté (7.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.