Mois Audience in Germany

Mois has an estimated audience of 393,505 people in Germany. 40.3% are female, 59.7% are male, average age 22.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Haftbefehl, German hip hop, Borussia Dortmund, Bushido, Tipico.
The average Mois fan in Germany is 22.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Haftbefehl, German hip hop, Borussia Dortmund, with strongest over-indexing on Haftbefehl (20.1× the country average). Demographically, the Mois audience skews more male with an average age of 22.3, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of Mois fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 22.3 |
| Estimated audience size | 393,505 |
Audience persona
The typical Mois fan in Germany is more male, around 22.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Haftbefehl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 127,413 | 1.48× |
| Baden-Württemberg | 61,973 | 1.15× |
| Bayern | 59,444 | 0.94× |
| Niedersachsen | 42,269 | 1.11× |
| Hessen | 36,704 | 1.22× |
| Berlin | 21,531 | 1.22× |
| Rheinland-Pfalz | 19,739 | 1× |
| Sachsen | 14,398 | 0.75× |
| Schleswig-Holstein | 13,927 | 0.99× |
| Hamburg | 11,293 | 1.27× |
| Brandenburg | 8,513 | 0.7× |
| Sachsen-Anhalt | 6,323 | 0.62× |
| Thüringen | 6,264 | 0.62× |
| Mecklenburg-Vorpommern | 5,200 | 0.69× |
| Bremen | 4,471 | 1.33× |
| Saarland | 4,381 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haftbefehl | 20.1× | Music & Radio |
| German hip hop | 15.35× | Music & Radio |
| Borussia Dortmund | 1.92× | Sports |
| Bushido | 9.96× | Music & Radio |
| Tipico | 4.04× | Games |
| SV Werder Bremen | 2.95× | Sports |
| SSIO | 11.52× | Music & Radio |
| Fler | 18.88× | Music & Radio |
| Shindy | 20.94× | Music & Radio |
| FIFA World Cup | 2.33× | Sports |
| Pa Sports | 20× | Music & Radio |
| UEFA Champions League | 2.27× | Sports |
| Peter Fox (musician) | 14.2× | Music & Radio |
| Ufo361 | 20.03× | Music & Radio |
| Bundesliga | 1.9× | Sports |
| Lieferando.de | 2.33× | Food & Beverages |
| FC Bayern Munich | 1.79× | Sports |
| Shirin David | 6.01× | Beauty & Wellness |
| KC Rebell | 19.78× | Music & Radio |
| AutoScout24 | 2.22× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.27 |
| Price Sensitivity | PREMIUM | 1.25 |
| Patriotism | CONSERVATISM | 1.19 |
| Early Adopter Mentality | POWER | 1.16 |
| Social Media Usage | JOY | 1.14 |
| Individualism | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 47.8% |
| France | 17.8% |
| Indonesia | 4.5% |
See Mois audiences in other countries
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Frequently asked questions
How many fans does Mois have in Germany?
Mois has an estimated audience of 393,505 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Mois fans?
40.3% of Mois fans are female, 59.7% are male, with an average age of 22.3 years.
Which brands do Mois fans like most?
Mois fans show strongest brand affinity for Haftbefehl (20.1×), German hip hop (15.35×), and Borussia Dortmund (1.92×) over the country average.
Where do Mois fans live in Germany?
Mois fans in Germany are most concentrated in Nordrhein-Westfalen (reach 127,413), Baden-Württemberg (reach 61,973), and Bayern (reach 59,444). These three regions account for the largest share of the active audience.
What other brands do Mois fans also like?
Beyond Mois itself, the audience over-indexes on German hip hop (15.35×), Borussia Dortmund (1.92×), Bushido (9.96×), and Tipico (4.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.