Rascasse Audience Intelligence

Mois Audience in Germany

A data profile of the people who buy, follow and care about Mois in Germany — modelled from more than twelve digital signal sources. Mois has an estimated audience of 338,671 people in Germany.

#66among Social media influencer in Germany#3312among Person in Germany#208in Internet & Social Media

The average Mois fan in Germany is 21.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Haftbefehl, Finch, SSIO, with strongest over-indexing on Haftbefehl (20.04× the country average).

Demographically, the Mois audience skews more male with an average age of 21.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mois fan in Germany is more male, around 21.5 years old, with strong Risk Appetite tendencies and a notable affinity for Haftbefehl.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mois profile in Germany.

Audience size
339K
in Germany
Gender
32.0%♀
68.0% male
Age
21.5
average years
Country rank
#15906
Person in Germany
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mois fans

32.0% are female, 68.0% are male, average age 21.5.

Fig. 02

Gender split

32.0%
Female
68.0%
Male
Demographic split for Mois audience in Germany
MetricValue
Female32.0%
Male68.0%
Average age21.5
Estimated audience size338,671
Fig. 03

Age distribution

Ø 21.5
average years
Age distribution of the Mois audience in Germany
Age bracketShare%
16-1984%
20-299%
30-394%
40-492%
50+0%
Fig. 04

Worldwide distribution

43.5%

of the worldwide Mois audience comes from Germany.

Worldwide audience distribution share by country for Mois
CountryShare
Germany43.5%
France19.2%
United States4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mois audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mois fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.41×
02Bremen~4K1.32×
03Hamburg~10K1.30×
04Berlin~20K1.19×
05Hessen~30K1.17×
06Baden-Württemberg~60K1.11×
07Niedersachsen~40K1.09×
08Rheinland-Pfalz~20K1.00×
09Schleswig-Holstein~10K0.98×
10Bayern~60K0.97×
11Saarland~5K0.93×
12Brandenburg~10K0.79×
13Sachsen~10K0.77×
14Mecklenburg-Vorpommern~6K0.74×
15Sachsen-Anhalt~7K0.68×
16Thüringen~7K0.66×
Fig. 06

Affinity by region

Affinity by region — Mois, Germany
0.66×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mois audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mois audience
#·InterestCategoryAffinity×
01SSIOMusic & Radio21.72×
02HaftbefehlMusic & Radio20.04×
03Pa SportsMusic & Radio20.00×
04Peter Fox (musician)Music & Radio18.60×
05FlerMusic & Radio18.44×
06German hip hopMusic & Radio13.08×
07BushidoMusic & Radio9.66×
08FinchMusic & Radio9.34×
09IkkimelMusic & Radio8.00×
10Sarah LombardiMusic & Radio6.26×
11Shirin DavidBeauty & Wellness5.88×
12DFB-PokalSports5.30×
13ThaliaShopping5.13×
14Nina ChubaMusic & Radio5.05×
15Paris Saint-GermainSports4.82×
16FIFA (video game series)Games4.74×
17TipicoGames4.43×
18Lieferando.deFood & Beverages3.50×
19SV Werder BremenSports2.63×
20FIFA World CupSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mois audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mois audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.44×
Early Adopter MentalityPOWER1.23×
PatriotismCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mois audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.60×
CreativityOPEN0.63×
Design AffinityPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mois have in Germany?

Mois has an estimated audience of 338,671 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mois fans?

32.0% of Mois fans are female, 68.0% are male, with an average age of 21.5 years.

03

Which brands do Mois fans like most?

Mois fans show strongest brand affinity for Haftbefehl (20.04×), Finch (9.34×), and SSIO (21.72×) over the country average.

04

Where do Mois fans live in Germany?

Mois fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mois fans also like?

Beyond Mois itself, the audience over-indexes on Finch (9.34×), SSIO (21.72×), Bushido (9.66×), and Lieferando.de (3.5×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Mois audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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