Frost Audience in Germany
Frost has an estimated audience of 1,450,282 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home insurance, Western Union, Real property, Saturn (store), otoMoto.pl.
Frost fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Home insurance. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home insurance, Western Union, Real property, with strongest over-indexing on Home insurance (18.49× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Frost fans
| Metric | Value |
|---|---|
| Estimated audience size | 1,450,282 |
Audience persona
The typical Frost fan in Germany shows strong Need for Security tendencies and a notable affinity for Home insurance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 354,561 | 1.12× |
| Bayern | 223,118 | 0.96× |
| Baden-Württemberg | 189,141 | 0.96× |
| Niedersachsen | 137,188 | 0.97× |
| Hessen | 116,456 | 1.05× |
| Sachsen | 88,732 | 1.25× |
| Rheinland-Pfalz | 76,080 | 1.05× |
| Berlin | 64,040 | 0.99× |
| Brandenburg | 49,984 | 1.11× |
| Schleswig-Holstein | 44,663 | 0.86× |
| Sachsen-Anhalt | 40,324 | 1.07× |
| Thüringen | 38,338 | 1.04× |
| Hamburg | 31,368 | 0.96× |
| Mecklenburg-Vorpommern | 25,329 | 0.91× |
| Saarland | 15,557 | 0.87× |
| Bremen | 10,360 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home insurance | 18.49× | Business & Career |
| Western Union | 5.98× | Business & Career |
| Real property | 6.52× | Home & Garden |
| Saturn (store) | 3.71× | Shopping |
| otoMoto.pl | 10.33× | Cars & Mobility |
| Self storage | 10.23× | Home & Garden |
| Tagesschau | 1.95× | Movies & TV |
| FRITZ!Box | 3.01× | Technology & Electronics |
| Allgäu | 5.83× | Travel & Leisure |
| Pets | 1.8× | Pets & Animals |
| Hornbach | 2.46× | Shopping |
| Aral AG | 2.18× | Cars & Mobility |
| Obi (store) | 1.86× | Shopping |
| Transfermarkt | 2.4× | Sports |
| Netto Marken-Discount | 1.92× | Shopping |
| Satire | 3.68× | Literature |
| Automobiles | 1.74× | Cars & Mobility |
| RTL Television | 2.76× | Movies & TV |
| Family | 1.65× | Kids & Family |
| Vacations | 2.17× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.6 |
| Pet Ownership | JOY | 1.4 |
| Tradition | CONSERVATISM | 1.4 |
| Patriotism | CONSERVATISM | 1.33 |
| Early Adopter Mentality | POWER | 1.29 |
| Quality Awareness | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 30.5% |
| United States | 27.1% |
| India | 7.1% |
See Frost audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frost. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.