Rascasse Audience Intelligence

Frost Audience in Germany

A data profile of the people who buy, follow and care about Frost in Germany — modelled from more than twelve digital signal sources. Frost has an estimated audience of 474,388 people in Germany.

#144among Band in Germany#2369among Person in Germany#1406in Music & Radio

Frost fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Home insurance.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Home insurance, Solar cell, FRITZ!Box, with strongest over-indexing on Home insurance (33.19× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Frost fan in Germany shows strong Need for Security tendencies and a notable affinity for Home insurance.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frost profile in Germany.

Audience size
474K
in Germany
Country rank
#12271
Person in Germany
Fig. 01

Search interest · 12-month trend

-94%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frost fans

Fig. 02

Gender split

Demographic split for Frost audience in Germany
MetricValue
Estimated audience size474,388
Fig. 04

Worldwide distribution

12.2%

of the worldwide Frost audience comes from Germany.

Worldwide audience distribution share by country for Frost
CountryShare
United States33.9%
Germany12.2%
India9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frost audience in Germany is strongest.

Fig. 05

Top regions by affinity

Frost fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~70K1.60×
02Sachsen~100K1.37×
03Sachsen-Anhalt~40K1.18×
04Thüringen~40K1.10×
05Berlin~70K1.03×
06Nordrhein-Westfalen~300K0.99×
07Mecklenburg-Vorpommern~30K0.99×
08Niedersachsen~100K0.97×
09Rheinland-Pfalz~70K0.96×
10Hessen~100K0.93×
11Saarland~20K0.91×
12Hamburg~30K0.88×
13Bayern~200K0.87×
14Baden-Württemberg~200K0.85×
15Schleswig-Holstein~40K0.84×
16Bremen~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Frost, Germany
0.81×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frost audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frost audience
#·InterestCategoryAffinity×
01Home insuranceBusiness & Career33.19×
02MafellHome & Garden20.00×
03CadillacCars & Mobility12.13×
04MoldHealth11.61×
05FestoolHome & Garden10.48×
06Self storageHome & Garden9.05×
07KärcherHome & Garden8.24×
08Solar cellHome & Garden8.22×
09WürthHome & Garden4.80×
10FRITZ!BoxTechnology & Electronics4.24×
11Preventive healthcareHealth3.74×
12HornbachShopping2.77×
13Aral AGCars & Mobility2.75×
14TransfermarktSports2.31×
15FamilyKids & Family2.14×
16TagesschauMovies & TV2.12×
17NatureHome & Garden2.09×
18VacationsTravel & Leisure2.02×
19CommerzbankBusiness & Career1.89×
20Netto Marken-DiscountShopping1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frost audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frost audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.81×
Career OrientationPOWER1.63×
PatriotismCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frost audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.66×
Luxury OrientationPREMIUM0.75×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Frost. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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