Rascasse Audience Intelligence

Frost Audience in United States

A data profile of the people who buy, follow and care about Frost in United States — modelled from more than twelve digital signal sources. Frost has an estimated audience of 1,312,484 people in United States.

#222among Band in United States#4081among Person in United States#2393in Music & Radio

Frost fans in United States are concentrated in Texas, with strong brand affinity for Capital One.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Capital One, FedEx, Bank of America, with strongest over-indexing on Capital One (2.83× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frost fan in United States shows strong Family Orientation tendencies and a notable affinity for Capital One.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frost profile in United States.

Audience size
1.3M
in United States
Country rank
#19572
Person in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frost fans

Fig. 02

Gender split

Demographic split for Frost audience in United States
MetricValue
Estimated audience size1,312,484
Fig. 04

Worldwide distribution

33.9%

of the worldwide Frost audience comes from United States.

Worldwide audience distribution share by country for Frost
CountryShare
United States33.9%
Germany12.2%
India9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frost audience in United States is strongest.

Fig. 05

Top regions by affinity

Frost fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~40K4.02×
02Texas~400K3.69×
03Arizona~50K2.00×
04Tennessee~40K1.58×
05Washington~40K1.58×
06Hawaii~8K1.53×
07New Mexico~8K1.27×
08Minnesota~20K1.16×
09Alaska~3K1.14×
10Vermont~2K0.99×
11Idaho~6K0.98×
12Iowa~10K0.94×
13Nebraska~6K0.94×
14North Dakota~2K0.93×
15California~100K0.92×
16Utah~10K0.92×
17Maine~4K0.92×
18Missouri~20K0.91×
19New York~60K0.89×
20Oregon~10K0.87×
21Montana~3K0.87×
22Michigan~30K0.86×
23Mississippi~9K0.86×
24Oklahoma~10K0.85×
25Connecticut~10K0.84×
26Arkansas~9K0.84×
27Florida~70K0.83×
28Wisconsin~20K0.83×
29South Dakota~2K0.83×
30Virginia~30K0.82×
31New Hampshire~4K0.82×
32Massachusetts~20K0.81×
33Illinois~30K0.79×
34Colorado~20K0.78×
35Nevada~9K0.76×
36Ohio~30K0.75×
37Louisiana~10K0.74×
38Rhode Island~3K0.74×
39New Jersey~20K0.71×
40Georgia~30K0.70×
41West Virginia~4K0.70×
42Indiana~20K0.69×
43Maryland~20K0.69×
44Kentucky~10K0.69×
45Pennsylvania~30K0.68×
46Alabama~10K0.68×
47Washington, District of Columbia~3K0.67×
48North Carolina~20K0.63×
49South Carolina~10K0.63×
50Delaware~2K0.62×
Fig. 06

Affinity by region

Affinity by region — Frost, United States
0.62×1.00×4.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frost audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frost audience
#·InterestCategoryAffinity×
01Kelly OsbourneMusic & Radio4.34×
02Weather forecastingHome & Garden2.84×
03Capital OneBusiness & Career2.83×
04FedExBusiness & Career2.77×
05Microwave ovenHome & Garden2.61×
06Renewable energyBusiness & Career2.58×
07Solar energyHome & Garden2.41×
08United Parcel ServiceBusiness & Career2.31×
09Vehicle insuranceCars & Mobility2.09×
10Bank of AmericaBusiness & Career2.01×
11MenardsHome & Garden1.96×
12Pizza HutFood & Beverages1.88×
13Mortgage loansBusiness & Career1.88×
14SubwayFood & Beverages1.88×
15Home AppliancesHome & Garden1.72×
16PinterestInternet & Social Media1.68×
17Wells FargoBusiness & Career1.66×
18BarbecueFood & Beverages1.62×
19McDonald'sFood & Beverages1.62×
20Burger KingFood & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frost audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frost audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.78×
Convenience OrientationPREMIUM1.58×
IndulgenceJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frost audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
TraditionCONSERVATISM0.81×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Frost. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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