Frost Audience in United States
Frost has an estimated audience of 1,287,681 people in United States. Top regions: Texas, California, Florida. Top brand affinities: Finnair, Capital One, Google Maps, CarGurus, Indeed.com.
Frost fans in United States are concentrated in Texas, with strong brand affinity for Finnair. The audience is concentrated in Texas, California, Florida. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Frost fans
| Metric | Value |
|---|---|
| Estimated audience size | 1,287,681 |
Audience persona
The typical Frost fan in United States shows strong Luxury Orientation tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 435,270 | 3.93× |
| California | 139,937 | 0.99× |
| Florida | 75,621 | 0.87× |
| New York | 68,801 | 0.96× |
| Arizona | 53,615 | 2.04× |
| Tennessee | 43,205 | 1.67× |
| Illinois | 35,866 | 0.84× |
| Washington | 35,720 | 1.38× |
| Ohio | 30,906 | 0.78× |
| Kansas | 30,537 | 3.01× |
| Pennsylvania | 30,502 | 0.7× |
| Michigan | 29,898 | 0.89× |
| Georgia | 29,389 | 0.74× |
| Virginia | 27,061 | 0.86× |
| North Carolina | 24,896 | 0.64× |
| New Jersey | 24,174 | 0.74× |
| Massachusetts | 21,558 | 0.85× |
| Missouri | 19,210 | 0.93× |
| Minnesota | 18,753 | 1.02× |
| Colorado | 17,145 | 0.84× |
| Indiana | 16,529 | 0.7× |
| Wisconsin | 16,160 | 0.83× |
| Maryland | 15,648 | 0.71× |
| Oregon | 13,593 | 0.92× |
| Alabama | 12,439 | 0.69× |
| Oklahoma | 12,328 | 0.86× |
| South Carolina | 12,082 | 0.62× |
| Louisiana | 11,612 | 0.7× |
| Utah | 11,039 | 0.96× |
| Kentucky | 10,822 | 0.67× |
| Connecticut | 10,818 | 0.84× |
| Iowa | 9,747 | 0.92× |
| Nevada | 9,682 | 0.78× |
| Mississippi | 8,998 | 0.85× |
| Arkansas | 8,938 | 0.84× |
| Hawaii | 8,383 | 1.51× |
| New Mexico | 8,321 | 1.29× |
| Idaho | 6,483 | 1× |
| Nebraska | 6,098 | 0.94× |
| Maine | 4,311 | 0.93× |
| New Hampshire | 4,064 | 0.8× |
| West Virginia | 3,660 | 0.61× |
| Alaska | 3,157 | 1.15× |
| Montana | 3,000 | 0.84× |
| Rhode Island | 2,890 | 0.71× |
| Washington, District of Columbia | 2,534 | 0.65× |
| North Dakota | 2,269 | 0.86× |
| South Dakota | 2,225 | 0.75× |
| Vermont | 2,204 | 0.97× |
| Delaware | 1,881 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Capital One | 29.49× | Business & Career |
| Google Maps | 12.97× | Internet & Social Media |
| CarGurus | 17.08× | Cars & Mobility |
| Indeed.com | 9.64× | Business & Career |
| Circle K | 13.86× | Shopping |
| AccuWeather | 11.93× | Home & Garden |
| DeviantArt | 12.03× | Internet & Social Media |
| Gazebo | 33.12× | Home & Garden |
| Diane Keaton | 9.66× | Movies & TV |
| Enterprise Rent-A-Car | 9.08× | Cars & Mobility |
| Aaron Rodgers | 9.23× | Sports |
| Khan Academy | 11.28× | Business & Career |
| Google News | 7.7× | News |
| Matthew McConaughey | 11.52× | Movies & TV |
| Dakota Johnson | 12.22× | Movies & TV |
| Bruce Willis | 9.08× | Movies & TV |
| Billy Bob Thornton | 10.9× | Movies & TV |
| ICloud | 11.16× | Technology & Electronics |
| Jeff Bezos | 13.38× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.46 |
| Sustainability | BALANCE | 1.4 |
| Family Orientation | CONSERVATISM | 1.32 |
| Indulgence | JOY | 1.23 |
| Quality Awareness | PREMIUM | 1.23 |
| Extroversion | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 30.5% |
| United States | 27.1% |
| India | 7.1% |
See Frost audiences in other countries
More Band audiences in United States
- Fun (39,137,239)
- Animal Liberation Orchestra (35,886,708)
- Cherryblossom (18,458,000)
- MAX (band) (16,907,176)
- Hello (band) (15,458,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Frost. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.