Groomsman Audience in Germany
Groomsman has an estimated audience of 341,769 people in Germany. 68.9% are female, 31.1% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cachorro, Rossmann, Home Office, Goes, Saving.
The average Groomsman fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cachorro, Rossmann, Home Office, with strongest over-indexing on Cachorro (7.7× the country average). Demographically, the Groomsman audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Groomsman fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 34.7 |
| Estimated audience size | 341,769 |
Audience persona
The typical Groomsman fan in Germany is more female, around 34.7 years old, with strong Sustainability tendencies and a notable affinity for Cachorro.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,706 | 1.12× |
| Bayern | 60,208 | 1.1× |
| Baden-Württemberg | 50,768 | 1.09× |
| Niedersachsen | 38,127 | 1.15× |
| Hessen | 28,920 | 1.11× |
| Rheinland-Pfalz | 17,956 | 1.05× |
| Sachsen | 15,841 | 0.95× |
| Berlin | 14,994 | 0.98× |
| Schleswig-Holstein | 12,891 | 1.05× |
| Brandenburg | 9,890 | 0.93× |
| Thüringen | 8,486 | 0.97× |
| Hamburg | 8,342 | 1.08× |
| Sachsen-Anhalt | 7,403 | 0.84× |
| Mecklenburg-Vorpommern | 5,316 | 0.81× |
| Saarland | 3,666 | 0.87× |
| Bremen | 2,630 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cachorro | 7.7× | Pets & Animals |
| Rossmann | 1.54× | Shopping |
| Home Office | 2.17× | Business & Career |
| Goes | 1.54× | Travel & Leisure |
| Saving | 1.52× | Business & Career |
| Product design | 1.51× | Business & Career |
| Bank account | 2.62× | Business & Career |
| Jin Goo | 20× | Movies & TV |
| Ireen Sheer | 1.95× | Music & Radio |
| Vaillant Group | 7.66× | Home & Garden |
| Ipekyol | 2.44× | Shopping |
| Fatteh | 6.15× | Food & Beverages |
| Home Delivery | 1.51× | Food & Beverages |
| Hempstead, New York | 20× | Travel & Leisure |
| Sixx | 1.64× | Movies & TV |
| Jaguar F-Pace | 3.21× | Cars & Mobility |
| Information sensitivity | 2.53× | Technology & Electronics |
| Golem | 1.51× | Technology & Electronics |
| Picnic | 1.72× | Kids & Family |
| Japanese domestic market | 2.14× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.84 |
| Design Affinity | PREMIUM | 1.76 |
| DIY Mentality | THRILL | 1.61 |
| Quality Awareness | PREMIUM | 1.59 |
| Creativity | OPEN | 1.54 |
| Pet Ownership | JOY | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 25.8% |
| Japan | 21.0% |
| United States | 15.1% |
See Groomsman audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Groomsman have in Germany?
Groomsman has an estimated audience of 341,769 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Groomsman fans?
68.9% of Groomsman fans are female, 31.1% are male, with an average age of 34.7 years.
Which brands do Groomsman fans like most?
Groomsman fans show strongest brand affinity for Cachorro (7.7×), Rossmann (1.54×), and Home Office (2.17×) over the country average.
Where do Groomsman fans live in Germany?
Groomsman fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,706), Bayern (reach 60,208), and Baden-Württemberg (reach 50,768). These three regions account for the largest share of the active audience.
What other brands do Groomsman fans also like?
Beyond Groomsman itself, the audience over-indexes on Rossmann (1.54×), Home Office (2.17×), Goes (1.54×), and Saving (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Groomsman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.