Rascasse Audience Intelligence

Groomsman Audience in Germany

A data profile of the people who buy, follow and care about Groomsman in Germany — modelled from more than twelve digital signal sources. Groomsman has an estimated audience of 341,769 people in Germany.

#5752among Topic in Germany#310in Kids & Family

The average Groomsman fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bachelor party, Wedding videography, Astro (Malaysian satellite television), with strongest over-indexing on Bachelor party (40.35× the country average).

Demographically, the Groomsman audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Groomsman fan in Germany is more female, around 34.7 years old, with strong Quality Awareness tendencies and a notable affinity for Bachelor party.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Groomsman profile in Germany.

Audience size
342K
in Germany
Gender
68.9%♀
31.1% male
Age
34.7
average years
Country rank
#15792
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Groomsman fans

68.9% are female, 31.1% are male, average age 34.7.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Groomsman audience in Germany
MetricValue
Female68.9%
Male31.1%
Average age34.7
Estimated audience size341,769
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Groomsman audience in Germany
Age bracketShare%
16-1930%
20-2924%
30-3917%
40-4918%
50+12%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Groomsman audience comes from Germany.

Worldwide audience distribution share by country for Groomsman
CountryShare
China25.8%
Japan21.0%
United States15.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Groomsman audience in Germany is strongest.

Fig. 05

Top regions by affinity

Groomsman fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~40K1.13×
02Nordrhein-Westfalen~80K1.09×
03Baden-Württemberg~50K1.09×
04Hessen~30K1.09×
05Hamburg~8K1.09×
06Bayern~60K1.08×
07Rheinland-Pfalz~20K1.04×
08Schleswig-Holstein~10K1.03×
09Thüringen~9K0.99×
10Sachsen~20K0.96×
11Berlin~10K0.96×
12Bremen~3K0.95×
13Saarland~4K0.94×
14Brandenburg~10K0.92×
15Sachsen-Anhalt~8K0.91×
16Mecklenburg-Vorpommern~6K0.88×
Fig. 06

Affinity by region

Affinity by region — Groomsman, Germany
0.88×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Groomsman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Groomsman audience
#·InterestCategoryAffinity×
01Bachelor partyKids & Family40.35×
02Astro (Malaysian satellite television)Movies & TV20.00×
03TVBMovies & TV20.00×
04Roy LichtensteinArts & Culture20.00×
05Wedding videographyKids & Family10.46×
06Wedding PlannersKids & Family6.55×
07PillowHome & Garden5.99×
08Chocolate brownieFood & Beverages4.79×
09Unique GiftsShopping4.42×
10Engagement ringFashion & Accessoires4.23×
11Wedding ringFashion & Accessoires4.01×
12PastryFood & Beverages3.37×
13Job interviewBusiness & Career3.28×
14HugendubelShopping3.16×
15HermèsFashion & Accessoires2.18×
16RossmannShopping2.14×
17DeichmannShopping2.11×
18IKEAHome & Garden1.96×
19TagesschauMovies & TV1.87×
20H&MShopping1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Groomsman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Groomsman audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.50×
Design AffinityPREMIUM1.96×
SustainabilityBALANCE1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Groomsman audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Need for SecurityCONSERVATISM0.94×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Groomsman have in Germany?

Groomsman has an estimated audience of 341,769 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Groomsman fans?

68.9% of Groomsman fans are female, 31.1% are male, with an average age of 34.7 years.

03

Which brands do Groomsman fans like most?

Groomsman fans show strongest brand affinity for Bachelor party (40.35×), Wedding videography (10.46×), and Astro (Malaysian satellite television) (20×) over the country average.

04

Where do Groomsman fans live in Germany?

Groomsman fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Groomsman fans also like?

Beyond Groomsman itself, the audience over-indexes on Wedding videography (10.46×), Astro (Malaysian satellite television) (20×), Pillow (5.99×), and TVB (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Groomsman audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Groomsman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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