Rascasse Audience Intelligence

Groomsman Audience in United States

A data profile of the people who buy, follow and care about Groomsman in United States — modelled from more than twelve digital signal sources. Groomsman has an estimated audience of 1,659,863 people in United States.

#6942among Topic in United States#343in Kids & Family

The average Groomsman fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Seattle Mariners, Chrono24, Dillard's, with strongest over-indexing on Seattle Mariners (3.9× the country average).

Demographically, the Groomsman audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Groomsman fan in United States is more female, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Seattle Mariners.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Groomsman profile in United States.

Audience size
1.7M
in United States
Gender
62.6%♀
37.4% male
Age
36.9
average years
Country rank
#16451
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Groomsman fans

62.6% are female, 37.4% are male, average age 36.9.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Groomsman audience in United States
MetricValue
Female62.6%
Male37.4%
Average age36.9
Estimated audience size1,659,863
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Groomsman audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3916%
40-4919%
50+18%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Groomsman audience comes from United States.

Worldwide audience distribution share by country for Groomsman
CountryShare
China25.8%
Japan21.0%
United States15.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Groomsman audience in United States is strongest.

Fig. 05

Top regions by affinity

Groomsman fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~20K1.25×
02California~200K1.18×
03Hawaii~8K1.16×
04Texas~200K1.14×
05New Jersey~50K1.11×
06Minnesota~30K1.11×
07Connecticut~20K1.11×
08Nebraska~9K1.11×
09Georgia~60K1.09×
10Wisconsin~30K1.09×
11North Dakota~4K1.09×
12Kansas~10K1.07×
13South Dakota~4K1.07×
14Mississippi~10K1.06×
15North Carolina~50K1.04×
16Michigan~50K1.04×
17Massachusetts~30K1.04×
18Utah~20K1.04×
19New York~100K1.03×
20Illinois~60K1.03×
21Kentucky~20K1.03×
22Louisiana~20K1.02×
23Arkansas~10K1.02×
24Missouri~30K1.01×
25Tennessee~30K1.00×
26Washington~30K1.00×
27Alabama~20K1.00×
28Virginia~40K0.99×
29Maryland~30K0.99×
30Florida~100K0.98×
31Pennsylvania~50K0.98×
32Indiana~30K0.98×
33South Carolina~20K0.98×
34Oklahoma~20K0.96×
35Rhode Island~5K0.96×
36Ohio~50K0.95×
37Nevada~20K0.95×
38Idaho~8K0.95×
39New Hampshire~6K0.95×
40Washington, District of Columbia~5K0.94×
41Alaska~3K0.94×
42Arizona~30K0.93×
43Colorado~20K0.93×
44Maine~6K0.93×
45West Virginia~7K0.92×
46Montana~4K0.91×
47Delaware~4K0.91×
48New Mexico~7K0.89×
49Vermont~3K0.87×
50Oregon~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Groomsman, United States
0.86×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Groomsman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Groomsman audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure15.19×
02Costa CoffeeFood & Beverages15.19×
03Manuel NeuerSports13.47×
04Chrono24Shopping12.93×
05Robert LewandowskiSports11.12×
06Montblanc (company)Fashion & Accessoires7.22×
07Brookes BrothersMusic & Radio6.55×
08Scott EastwoodMovies & TV6.07×
09David's BridalFashion & Accessoires5.23×
10Red SeaTravel & Leisure4.86×
11Seattle MarinersSports3.90×
12Formal wearFashion & Accessoires3.52×
13Dillard'sFashion & Accessoires2.73×
14J. C. PenneyShopping2.00×
15BeetlejuiceMovies & TV1.96×
16Real propertyHome & Garden1.86×
17Five BelowShopping1.83×
18Nordstrom rackFashion & Accessoires1.69×
19FlowerHome & Garden1.54×
20Google DriveTechnology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Groomsman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Groomsman audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.54×
PatriotismCONSERVATISM1.53×
Quality AwarenessPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Groomsman audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
Family OrientationCONSERVATISM0.83×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Groomsman have in United States?

Groomsman has an estimated audience of 1,659,863 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Groomsman fans?

62.6% of Groomsman fans are female, 37.4% are male, with an average age of 36.9 years.

03

Which brands do Groomsman fans like most?

Groomsman fans show strongest brand affinity for Seattle Mariners (3.9×), Chrono24 (12.93×), and Dillard's (2.73×) over the country average.

04

Where do Groomsman fans live in United States?

Groomsman fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Groomsman fans also like?

Beyond Groomsman itself, the audience over-indexes on Chrono24 (12.93×), Dillard's (2.73×), Cultural tourism (15.19×), and Brookes Brothers (6.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Groomsman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Groomsman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →