Groomsman Audience in United States

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Groomsman has an estimated audience of 1,659,863 people in United States. 62.6% are female, 37.4% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Regional styles of Mexican music, Goop, Governor of Michigan, headspace.

The average Groomsman fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Regional styles of Mexican music, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Groomsman audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Groomsman fans

Demographic split for Groomsman audience in United States
MetricValue
Female62.6%
Male37.4%
Average age36.9
Estimated audience size1,659,863

Audience persona

The typical Groomsman fan in United States is more female, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Groomsman in United States
RegionReachAffinity
California231,1431.27×
Texas175,2191.23×
Florida117,2861.04×
New York103,8371.12×
Illinois60,3851.09×
Georgia57,9541.13×
Pennsylvania56,7871.02×
North Carolina52,4921.05×
New Jersey49,6671.18×
Ohio49,0330.96×
Michigan47,8891.1×
Virginia42,2181.04×
Massachusetts35,7791.09×
Washington34,3811.03×
Tennessee33,3191×
Arizona32,0560.95×
Indiana30,2291×
Maryland28,8631.01×
Missouri27,0331.01×
Minnesota26,9711.13×
Wisconsin26,6871.07×
Colorado25,9860.99×
South Carolina23,6380.95×
Alabama22,4110.97×
Louisiana22,1791.04×
Kentucky21,3991.03×
Connecticut19,9191.2×
Oklahoma17,9650.97×
Oregon16,2110.85×
Iowa15,9191.16×
Utah15,4231.04×
Nevada15,1200.94×
Mississippi14,0311.03×
Arkansas13,5590.99×
Kansas13,4521.03×
Nebraska9,0181.08×
Hawaii8,6651.21×
Idaho7,3810.89×
West Virginia6,5030.84×
New Mexico6,4700.78×
New Hampshire6,0280.92×
Maine5,0630.85×
Washington, District of Columbia4,8090.96×
Rhode Island4,7430.9×
South Dakota4,1301.08×
North Dakota3,7381.1×
Montana3,7130.81×
Delaware3,5720.78×
Alaska2,7040.76×
Vermont1,8020.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Groomsman audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Regional styles of Mexican music15.19×Music & Radio
Goop7.87×Internet & Social Media
Governor of Michigan10.39×Politics & Society
headspace10.68×Health
Fairy godmother8.31×Literature
Home equity1.93×Home & Garden
Cherish (group)10.66×Music & Radio
Emperor Entertainment Group11.37×Business & Career
UK garage5.04×Music & Radio
Google Home5.93×Technology & Electronics
Alaska1.57×Travel & Leisure
Grace Slick7.87×Music & Radio
Wok5.46×Food & Beverages
Hardik Pandya11.8×Sports
National Paralympic Committee16.85×Sports
JDSU2.13×Business & Career
Box lacrosse5.88×Sports
Monogram2.56×Home & Garden
Guitarist (magazine)7.2×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Groomsman audience
TraitClusterScore
Luxury OrientationPREMIUM3.58
Risk AppetiteTHRILL1.42
Quality AwarenessPREMIUM1.35
Design AffinityPREMIUM1.3
Healthy LifestyleBALANCE1.29
IndulgenceJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Groomsman
CountryShare
China25.8%
Japan21.0%
United States15.1%

See Groomsman audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Groomsman have in United States?

Groomsman has an estimated audience of 1,659,863 people in United States, concentrated in California and Texas.

What is the gender split and age of Groomsman fans?

62.6% of Groomsman fans are female, 37.4% are male, with an average age of 36.9 years.

Which brands do Groomsman fans like most?

Groomsman fans show strongest brand affinity for Keene, New Hampshire (675×), Regional styles of Mexican music (15.19×), and Goop (7.87×) over the country average.

Where do Groomsman fans live in United States?

Groomsman fans in United States are most concentrated in California (reach 231,143), Texas (reach 175,219), and Florida (reach 117,286). These three regions account for the largest share of the active audience.

What other brands do Groomsman fans also like?

Beyond Groomsman itself, the audience over-indexes on Regional styles of Mexican music (15.19×), Goop (7.87×), Governor of Michigan (10.39×), and headspace (10.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Groomsman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.