Grundfos Audience in Germany
Grundfos has an estimated audience of 240,722 people in Germany. 21.5% are female, 78.5% are male, average age 45.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Audi A7, Bosch (TV series), Soylent Green, Volkswagen ID.7, Nostalgie.
The average Grundfos fan in Germany is 45.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Audi A7, Bosch (TV series), Soylent Green, with strongest over-indexing on Audi A7 (36.44× the country average). Demographically, the Grundfos audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Grundfos fans
| Metric | Value |
|---|---|
| Female | 21.5% |
| Male | 78.5% |
| Average age | 45.7 |
| Estimated audience size | 240,722 |
Audience persona
The typical Grundfos fan in Germany is more male, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Audi A7.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 47,808 | 0.91× |
| Bayern | 44,288 | 1.14× |
| Baden-Württemberg | 41,659 | 1.27× |
| Niedersachsen | 24,892 | 1.06× |
| Schleswig-Holstein | 19,576 | 2.26× |
| Hessen | 17,876 | 0.97× |
| Sachsen | 10,617 | 0.9× |
| Rheinland-Pfalz | 10,355 | 0.86× |
| Berlin | 7,375 | 0.69× |
| Brandenburg | 7,045 | 0.94× |
| Hamburg | 5,767 | 1.06× |
| Sachsen-Anhalt | 5,025 | 0.81× |
| Thüringen | 4,990 | 0.81× |
| Mecklenburg-Vorpommern | 3,544 | 0.77× |
| Saarland | 2,401 | 0.81× |
| Bremen | 1,495 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Audi A7 | 36.44× | Cars & Mobility |
| Bosch (TV series) | 12.16× | Movies & TV |
| Soylent Green | 31.71× | Movies & TV |
| Volkswagen ID.7 | 9.53× | Cars & Mobility |
| Nostalgie | 18.28× | Politics & Society |
| Everybody Loves Raymond | 26.41× | Movies & TV |
| FRITZ!Box | 1.92× | Technology & Electronics |
| Central heating | 3.94× | Home & Garden |
| Heating system | 3.55× | Home & Garden |
| toom Baumarkt | 1.97× | Shopping |
| Heat pump | 2.44× | Home & Garden |
| HVAC | 1.77× | Home & Garden |
| Electric heating | 3.14× | Home & Garden |
| Sofia | 3.92× | Travel & Leisure |
| Phoenix Reisen | 3.09× | Travel & Leisure |
| User experience design | 3.99× | Technology & Electronics |
| Ferry | 3.98× | Travel & Leisure |
| Ubuntu (operating system) | 4.84× | Technology & Electronics |
| Ray Lewis (track and field athlete) | 20.34× | Sports |
| Mindvalley | 6.4× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.43 |
| Need for Security | CONSERVATISM | 1.9 |
| DIY Mentality | THRILL | 1.66 |
| Early Adopter Mentality | POWER | 1.57 |
| Sustainability | BALANCE | 1.48 |
| Convenience Orientation | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 8.3% |
| India | 5.9% |
| Italy | 5.7% |
See Grundfos audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Grundfos have in Germany?
Grundfos has an estimated audience of 240,722 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Grundfos fans?
21.5% of Grundfos fans are female, 78.5% are male, with an average age of 45.7 years.
Which brands do Grundfos fans like most?
Grundfos fans show strongest brand affinity for Audi A7 (36.44×), Bosch (TV series) (12.16×), and Soylent Green (31.71×) over the country average.
Where do Grundfos fans live in Germany?
Grundfos fans in Germany are most concentrated in Nordrhein-Westfalen (reach 47,808), Bayern (reach 44,288), and Baden-Württemberg (reach 41,659). These three regions account for the largest share of the active audience.
What other brands do Grundfos fans also like?
Beyond Grundfos itself, the audience over-indexes on Bosch (TV series) (12.16×), Soylent Green (31.71×), Volkswagen ID.7 (9.53×), and Nostalgie (18.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Grundfos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.