Rascasse Audience Intelligence

Hagel Shop Target Market in Germany

A data profile of the people who buy, follow and care about Hagel Shop in Germany — modelled from more than twelve digital signal sources. Hagel Shop has an estimated audience of 1,035,658 people in Germany.

#829among Brand in Germany#210in Shopping

The average Hagel Shop fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Stockmann, Hair tutorials, Scooby-Doo, with strongest over-indexing on Stockmann (43.27× the country average).

Demographically, the Hagel Shop audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hagel Shop fan in Germany is more female, around 37.1 years old, with strong Extroversion tendencies and a notable affinity for Stockmann.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hagel Shop profile in Germany.

Audience size
1M
in Germany
Gender
92.6%♀
7.4% male
Age
37.1
average years
Country rank
#6322
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hagel Shop

92.6% are female, 7.4% are male, average age 37.1.

Fig. 02

Gender split

92.6%
Female
7.4%
Male
Demographic split for Hagel Shop audience in Germany
MetricValue
Female92.6%
Male7.4%
Average age37.1
Estimated audience size1,035,658
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Hagel Shop audience in Germany
Age bracketShare%
16-1922%
20-2923%
30-3921%
40-4920%
50+14%
Fig. 04

Worldwide distribution

93.5%

of the worldwide Hagel Shop audience comes from Germany.

Worldwide audience distribution share by country for Hagel Shop
CountryShare
Germany93.5%
Austria4.1%
Switzerland0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hagel Shop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hagel Shop customers by region in Germany
#RegionReachAffinity×
01Hamburg~30K1.49×
02Schleswig-Holstein~40K1.18×
03Rheinland-Pfalz~60K1.10×
04Bayern~200K1.08×
05Saarland~10K1.07×
06Baden-Württemberg~100K1.02×
07Niedersachsen~100K1.02×
08Hessen~80K0.99×
09Sachsen-Anhalt~30K0.99×
10Thüringen~30K0.98×
11Nordrhein-Westfalen~200K0.96×
12Sachsen~50K0.93×
13Brandenburg~30K0.92×
14Mecklenburg-Vorpommern~20K0.80×
15Bremen~7K0.79×
16Berlin~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Hagel Shop, Germany
0.75×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hagel Shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hagel Shop audience
#·InterestCategoryAffinity×
01StockmannShopping43.27×
02Hair tutorialsBeauty & Wellness6.90×
03Scooby-DooMovies & TV5.19×
04Bedroom furnitureHome & Garden4.28×
05Hair coloringBeauty & Wellness3.51×
06Nail salonBeauty & Wellness3.25×
07SephoraShopping3.03×
08Permanent makeupBeauty & Wellness2.67×
09Hair careBeauty & Wellness2.45×
10HugendubelShopping2.09×
11Skin careBeauty & Wellness2.07×
12Müller (company)Food & Beverages1.96×
13PrimarkShopping1.91×
14RossmannShopping1.84×
15Beauty salonsBeauty & Wellness1.72×
16Luxury goodsFashion & Accessoires1.70×
17KitchenHome & Garden1.69×
18DeichmannShopping1.64×
19TK MaxxShopping1.62×
20AirbnbTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hagel Shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hagel Shop audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.61×
IndividualismJOY1.57×
MindfulnessBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hagel Shop audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
Risk AppetiteTHRILL0.98×
Need for SecurityCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hagel Shop's target market in Germany?

Hagel Shop's target market in Germany covers an estimated 1,035,658 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hagel Shop customers?

92.6% of the Hagel Shop audience are female, 7.4% are male, with an average age of 37.1 years.

03

Which brands do Hagel Shop fans like most?

Hagel Shop fans show strongest brand affinity for Stockmann (43.27×), Hair tutorials (6.9×), and Scooby-Doo (5.19×) over the country average.

04

Where do Hagel Shop fans live in Germany?

Hagel Shop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hagel Shop fans also like?

Beyond Hagel Shop itself, the audience over-indexes on Hair tutorials (6.9×), Scooby-Doo (5.19×), Bedroom furniture (4.28×), and Müller (company) (1.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Hagel Shop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hagel Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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