Hagel Shop Audience in Germany
Hagel Shop has an estimated audience of 1,044,338 people in Germany. 92.7% are female, 7.3% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Progressive rock, Mothercare, Home Delivery, Cachorro.
The average Hagel Shop fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Progressive rock, Mothercare, with strongest over-indexing on Gil Ofarim (1.54× the country average). Demographically, the Hagel Shop audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Individualism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Hagel Shop fans
| Metric | Value |
|---|---|
| Female | 92.7% |
| Male | 7.3% |
| Average age | 37.6 |
| Estimated audience size | 1,044,338 |
Audience persona
The typical Hagel Shop fan in Germany is more female, around 37.6 years old, with strong Individualism tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 226,267 | 0.99× |
| Bayern | 190,102 | 1.13× |
| Baden-Württemberg | 149,311 | 1.05× |
| Niedersachsen | 105,727 | 1.04× |
| Hessen | 81,583 | 1.03× |
| Rheinland-Pfalz | 57,885 | 1.11× |
| Sachsen | 47,540 | 0.93× |
| Schleswig-Holstein | 44,981 | 1.2× |
| Hamburg | 36,797 | 1.56× |
| Berlin | 36,412 | 0.78× |
| Brandenburg | 29,869 | 0.92× |
| Sachsen-Anhalt | 25,828 | 0.95× |
| Thüringen | 25,130 | 0.94× |
| Saarland | 13,176 | 1.03× |
| Mecklenburg-Vorpommern | 11,254 | 0.56× |
| Bremen | 6,933 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.54× | Music & Radio |
| Progressive rock | 1.61× | Music & Radio |
| Mothercare | 1.64× | Kids & Family |
| Home Delivery | 1.88× | Food & Beverages |
| Cachorro | 2.25× | Pets & Animals |
| Bank account | 1.85× | Business & Career |
| Ireen Sheer | 1.67× | Music & Radio |
| Zagreb | 2.04× | Travel & Leisure |
| Information sensitivity | 2.57× | Technology & Electronics |
| Roger Federer | 1.85× | Sports |
| Bugatti Chiron | 2.53× | Cars & Mobility |
| Jersey (fabric) | 2.3× | Fashion & Accessoires |
| Jason Clarke (actor) | 1.98× | Movies & TV |
| Ipekyol | 1.69× | Shopping |
| Homesteading | 2.63× | Home & Garden |
| Karaman | 3.18× | Sports |
| Whataburger | 2.17× | Food & Beverages |
| The Hunt (2012 film) | 1.66× | Movies & TV |
| Celtic mythology | 1.91× | Arts & Culture |
| Japanese domestic market | 1.69× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.51 |
| Sports Activity | POWER | 1.24 |
| Creativity | OPEN | 1.22 |
| Indulgence | JOY | 1.21 |
| Sustainability | BALANCE | 1.2 |
| Design Affinity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.5% |
| Austria | 4.1% |
| Switzerland | 0.4% |
See Hagel Shop audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Hagel Shop have in Germany?
Hagel Shop has an estimated audience of 1,044,338 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hagel Shop fans?
92.7% of Hagel Shop fans are female, 7.3% are male, with an average age of 37.6 years.
Which brands do Hagel Shop fans like most?
Hagel Shop fans show strongest brand affinity for Gil Ofarim (1.54×), Progressive rock (1.61×), and Mothercare (1.64×) over the country average.
Where do Hagel Shop fans live in Germany?
Hagel Shop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 226,267), Bayern (reach 190,102), and Baden-Württemberg (reach 149,311). These three regions account for the largest share of the active audience.
What other brands do Hagel Shop fans also like?
Beyond Hagel Shop itself, the audience over-indexes on Progressive rock (1.61×), Mothercare (1.64×), Home Delivery (1.88×), and Cachorro (2.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hagel Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.