Hamburger Abendblatt Audience in Germany
Hamburger Abendblatt has an estimated audience of 416,974 people in Germany. 49.7% are female, 50.3% are male, average age 42.8. Top regions: Hamburg, Schleswig-Holstein, Niedersachsen. Top brand affinities: Google Analytics, Israel, Alaska, Home Office, KLIX (AM).
The average Hamburger Abendblatt fan in Germany is 42.8 years old, balanced, and lives primarily in Hamburg. The audience is concentrated in Hamburg, Schleswig-Holstein, Niedersachsen. Top brand affinities include Google Analytics, Israel, Alaska, with strongest over-indexing on Google Analytics (4.99× the country average). Demographically, the Hamburger Abendblatt audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Hamburger Abendblatt fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 42.8 |
| Estimated audience size | 416,974 |
Audience persona
The typical Hamburger Abendblatt fan in Germany is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Google Analytics.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hamburg | 75,864 | 8.05× |
| Schleswig-Holstein | 70,281 | 4.69× |
| Niedersachsen | 39,563 | 0.98× |
| Nordrhein-Westfalen | 17,215 | 0.19× |
| Baden-Württemberg | 7,534 | 0.13× |
| Bayern | 6,419 | 0.1× |
| Hessen | 5,339 | 0.17× |
| Berlin | 3,646 | 0.2× |
| Mecklenburg-Vorpommern | 3,357 | 0.42× |
| Rheinland-Pfalz | 2,298 | 0.11× |
| Sachsen | 1,841 | 0.09× |
| Bremen | 1,788 | 0.5× |
| Brandenburg | 1,710 | 0.13× |
| Sachsen-Anhalt | 1,276 | 0.12× |
| Thüringen | 738 | 0.07× |
| Saarland | 278 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Analytics | 4.99× | Internet & Social Media |
| Israel | 2.88× | Travel & Leisure |
| Alaska | 4.99× | Travel & Leisure |
| Home Office | 1.64× | Business & Career |
| KLIX (AM) | 2.92× | Music & Radio |
| Tuscany | 4.99× | Travel & Leisure |
| Sailor | 4.99× | Travel & Leisure |
| Corona (band) | 2.39× | Music & Radio |
| Golden Gate | 4.99× | Games |
| Jura Mountains | 4.99× | Travel & Leisure |
| Hudson, New York | 4.99× | Travel & Leisure |
| Minnesota | 4.99× | Travel & Leisure |
| Neon Genesis Evangelion (manga) | 4.99× | Literature |
| Preacher (comics) | 4.99× | Literature |
| Whataburger | 4.21× | Food & Beverages |
| Mackenzie Foy | 3.86× | Fashion & Accessoires |
| Faun (band) | 3.16× | Music & Radio |
| myDealZ | 1.96× | Shopping |
| Craiova | 4.99× | Travel & Leisure |
| Home Delivery | 1.67× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.29 |
| Pet Ownership | JOY | 1.13 |
| Tradition | CONSERVATISM | 1.09 |
| Community Orientation | OPEN | 1.08 |
| Sports Activity | POWER | 1.06 |
| Family Orientation | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.1% |
| Switzerland | 1.0% |
| Austria | 0.8% |
See Hamburger Abendblatt audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Hamburger Abendblatt have in Germany?
Hamburger Abendblatt has an estimated audience of 416,974 people in Germany, concentrated in Hamburg and Schleswig-Holstein.
What is the gender split and age of Hamburger Abendblatt fans?
49.7% of Hamburger Abendblatt fans are female, 50.3% are male, with an average age of 42.8 years.
Which brands do Hamburger Abendblatt fans like most?
Hamburger Abendblatt fans show strongest brand affinity for Google Analytics (4.99×), Israel (2.88×), and Alaska (4.99×) over the country average.
Where do Hamburger Abendblatt fans live in Germany?
Hamburger Abendblatt fans in Germany are most concentrated in Hamburg (reach 75,864), Schleswig-Holstein (reach 70,281), and Niedersachsen (reach 39,563). These three regions account for the largest share of the active audience.
What other brands do Hamburger Abendblatt fans also like?
Beyond Hamburger Abendblatt itself, the audience over-indexes on Israel (2.88×), Alaska (4.99×), Home Office (1.64×), and KLIX (AM) (2.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hamburger Abendblatt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.