Rascasse Audience Intelligence

Hamburger Abendblatt Audience in Germany

A data profile of the people who buy, follow and care about Hamburger Abendblatt in Germany — modelled from more than twelve digital signal sources. Hamburger Abendblatt has an estimated audience of 400,210 people in Germany.

#75among Newspaper in Germany#469among Website / Newspaper / Magazine in Germany#162in News

The average Hamburger Abendblatt fan in Germany is 42.8 years old, balanced, and lives primarily in Hamburg.

The audience is concentrated in Hamburg, Schleswig-Holstein, Niedersachsen.

Top brand affinities include Hamburger SV, Nature, VfL Bochum, with strongest over-indexing on Hamburger SV (4.99× the country average).

Demographically, the Hamburger Abendblatt audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hamburger Abendblatt fan in Germany is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Hamburger SV.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hamburger Abendblatt profile in Germany.

Audience size
400K
in Germany
Gender
49.7%♀
50.3% male
Age
42.8
average years
Country rank
#14011
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Hamburger Abendblatt

49.7% are female, 50.3% are male, average age 42.8.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Hamburger Abendblatt audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age42.8
Estimated audience size400,210
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Hamburger Abendblatt audience in Germany
Age bracketShare%
16-199%
20-2917%
30-3923%
40-4929%
50+22%
Fig. 04

Worldwide distribution

97.0%

of the worldwide Hamburger Abendblatt audience comes from Germany.

Worldwide audience distribution share by country for Hamburger Abendblatt
CountryShare
Germany97.0%
Switzerland1.0%
Austria0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hamburger Abendblatt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hamburger Abendblatt fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~80K8.05×
02Schleswig-Holstein~70K4.70×
03Niedersachsen~40K0.95×
04Bremen~2K0.53×
05Mecklenburg-Vorpommern~4K0.45×
06Saarland~1K0.25×
07Berlin~4K0.21×
08Nordrhein-Westfalen~20K0.19×
09Hessen~5K0.17×
10Brandenburg~2K0.17×
11Sachsen-Anhalt~2K0.17×
12Thüringen~2K0.17×
13Baden-Württemberg~8K0.14×
14Rheinland-Pfalz~3K0.14×
15Sachsen~3K0.13×
16Bayern~7K0.10×
Fig. 06

Affinity by region

Affinity by region — Hamburger Abendblatt, Germany
0.10×1.00×8.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hamburger Abendblatt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hamburger Abendblatt audience
#·InterestCategoryAffinity×
01Hamburger SVSports4.99×
02VfL BochumSports4.99×
03Frauen-BundesligaSports4.99×
04Eintracht BraunschweigSports4.99×
051. FC HeidenheimSports4.99×
06Christoph Maria HerbstMovies & TV4.99×
07Jan Josef LiefersMovies & TV4.99×
081. FC Union BerlinSports4.80×
09F.C. Hansa RostockSports3.35×
10RB LeipzigSports3.06×
11Der TagesspiegelNews2.73×
12NatureHome & Garden2.37×
13TransfermarktSports2.30×
14VfB StuttgartSports2.23×
15FamilyKids & Family1.97×
16TagesschauMovies & TV1.93×
17SV Werder BremenSports1.90×
18Obi (store)Shopping1.59×
19Borussia DortmundSports1.55×
20BildNews1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hamburger Abendblatt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hamburger Abendblatt audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.37×
Need for SecurityCONSERVATISM1.37×
Risk AppetiteTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hamburger Abendblatt audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
MindfulnessBALANCE0.82×
Sports ActivityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hamburger Abendblatt have in Germany?

Hamburger Abendblatt has an estimated audience of 400,210 people in Germany, concentrated in Hamburg and Schleswig-Holstein.

02

What is the gender split and age of Hamburger Abendblatt fans?

49.7% of Hamburger Abendblatt fans are female, 50.3% are male, with an average age of 42.8 years.

03

Which brands do Hamburger Abendblatt fans like most?

Hamburger Abendblatt fans show strongest brand affinity for Hamburger SV (4.99×), Nature (2.37×), and VfL Bochum (4.99×) over the country average.

04

Where do Hamburger Abendblatt fans live in Germany?

Hamburger Abendblatt fans in Germany are most concentrated in Hamburg (reach ~80K), Schleswig-Holstein (reach ~70K), and Niedersachsen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hamburger Abendblatt fans also like?

Beyond Hamburger Abendblatt itself, the audience over-indexes on Nature (2.37×), VfL Bochum (4.99×), Tagesschau (1.93×), and Family (1.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See Hamburger Abendblatt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hamburger Abendblatt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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