Hardeck Audience in Germany
Hardeck has an estimated audience of 616,181 people in Germany. 64.2% are female, 35.8% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Rossmann, Home Office, Gil Ofarim, Figure painting (hobby), Bank account.
The average Hardeck fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Rossmann, Home Office, Gil Ofarim, with strongest over-indexing on Rossmann (1.77× the country average). Demographically, the Hardeck audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Furniture shop
Demographics of Hardeck fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 40.9 |
| Estimated audience size | 616,181 |
Audience persona
The typical Hardeck fan in Germany is more female, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 462,136 | 8.75× |
| Niedersachsen | 150,452 | 2.51× |
| Bayern | 26,785 | 0.27× |
| Hessen | 24,865 | 0.53× |
| Baden-Württemberg | 23,516 | 0.28× |
| Rheinland-Pfalz | 11,057 | 0.36× |
| Hamburg | 10,224 | 0.73× |
| Berlin | 8,624 | 0.31× |
| Schleswig-Holstein | 8,473 | 0.38× |
| Sachsen | 6,913 | 0.23× |
| Brandenburg | 4,338 | 0.23× |
| Thüringen | 3,676 | 0.23× |
| Sachsen-Anhalt | 2,883 | 0.18× |
| Mecklenburg-Vorpommern | 2,698 | 0.23× |
| Bremen | 2,609 | 0.5× |
| Saarland | 2,035 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.77× | Shopping |
| Home Office | 1.68× | Business & Career |
| Gil Ofarim | 1.76× | Music & Radio |
| Figure painting (hobby) | 2.44× | Arts & Culture |
| Bank account | 1.72× | Business & Career |
| Cachorro | 2.03× | Pets & Animals |
| Home Delivery | 1.56× | Food & Beverages |
| Esra Erol | 3.07× | Movies & TV |
| Information sensitivity | 2.71× | Technology & Electronics |
| Headhunters (film) | 2.32× | Movies & TV |
| Microsoft Exchange Server | 6.08× | Technology & Electronics |
| Emil Nolde | 2.42× | Arts & Culture |
| Durban University of Technology | 2.15× | Business & Career |
| Ipekyol | 1.77× | Shopping |
| Soldering iron | 2.17× | Home & Garden |
| Standing rib roast | 3.09× | Food & Beverages |
| Vijesti.ba | 1.6× | News |
| Gloria | 1.77× | Music & Radio |
| Coworking | 1.51× | Business & Career |
| De Buyer | 3.92× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.62 |
| DIY Mentality | THRILL | 1.61 |
| Sustainability | BALANCE | 1.27 |
| Creativity | OPEN | 1.27 |
| Luxury Orientation | PREMIUM | 1.17 |
| Indulgence | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.9% |
| Austria | 0.5% |
| China | 0.4% |
See Hardeck audiences in other countries
More Furniture shop audiences in Germany
- Segmüller (2,011,871)
- XxxLutz (1,789,192)
- porta Möbel (1,636,886)
- Habitat (1,186,868)
- Jotex (183,264)
Frequently asked questions
How many fans does Hardeck have in Germany?
Hardeck has an estimated audience of 616,181 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Hardeck fans?
64.2% of Hardeck fans are female, 35.8% are male, with an average age of 40.9 years.
Which brands do Hardeck fans like most?
Hardeck fans show strongest brand affinity for Rossmann (1.77×), Home Office (1.68×), and Gil Ofarim (1.76×) over the country average.
Where do Hardeck fans live in Germany?
Hardeck fans in Germany are most concentrated in Nordrhein-Westfalen (reach 462,136), Niedersachsen (reach 150,452), and Bayern (reach 26,785). These three regions account for the largest share of the active audience.
What other brands do Hardeck fans also like?
Beyond Hardeck itself, the audience over-indexes on Home Office (1.68×), Gil Ofarim (1.76×), Figure painting (hobby) (2.44×), and Bank account (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hardeck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.