Heidelberg Audience in Germany
Heidelberg has an estimated audience of 1,545,891 people in Germany. 53.3% are female, 46.7% are male, average age 38.1. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Lev Yashin, Bülent Korkmaz, A Streetcar Named Desire (1951 film), Cullinan Diamond, JR Aquino.
The average Heidelberg fan in Germany is 38.1 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Lev Yashin, Bülent Korkmaz, A Streetcar Named Desire (1951 film), with strongest over-indexing on Lev Yashin (1.6× the country average). Demographically, the Heidelberg audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Heidelberg fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 38.1 |
| Estimated audience size | 1,545,891 |
Audience persona
The typical Heidelberg fan in Germany is balanced, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Lev Yashin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 749,736 | 3.55× |
| Nordrhein-Westfalen | 298,093 | 0.88× |
| Bayern | 234,025 | 0.94× |
| Hessen | 220,178 | 1.87× |
| Rheinland-Pfalz | 152,305 | 1.97× |
| Niedersachsen | 100,130 | 0.67× |
| Berlin | 50,614 | 0.73× |
| Sachsen | 39,423 | 0.52× |
| Schleswig-Holstein | 29,390 | 0.53× |
| Hamburg | 24,569 | 0.7× |
| Thüringen | 23,105 | 0.59× |
| Saarland | 21,472 | 1.13× |
| Brandenburg | 20,853 | 0.43× |
| Sachsen-Anhalt | 18,023 | 0.45× |
| Mecklenburg-Vorpommern | 11,443 | 0.39× |
| Bremen | 8,526 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lev Yashin | 1.6× | Sports |
| Bülent Korkmaz | 1.97× | Sports |
| A Streetcar Named Desire (1951 film) | 1.57× | Movies & TV |
| Cullinan Diamond | 1.55× | |
| JR Aquino | 1.6× | |
| Cacique | 1.52× | Food & Beverages |
| John Key | 1.55× | Politics & Society |
| Wizaż.pl | 1.63× | News |
| Don Iveson | 5.03× | Politics & Society |
| Ivan & The Parazol | 1.77× | Music & Radio |
| Blog do iPhone | 2.52× | |
| earth hour australia | 1.53× | Travel & Leisure |
| Call of Duty: Modern Warfare: Mobilized | 1.55× | Games |
| BariatricEating.com | 1.69× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.11 |
| Indulgence | JOY | 1.06 |
| Price Sensitivity | PREMIUM | 1.02 |
| Healthy Lifestyle | BALANCE | 1.01 |
| Family Orientation | CONSERVATISM | 0.99 |
| Need for Security | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 54.1% |
| United States | 6.3% |
| South Africa | 5.9% |
See Heidelberg audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Heidelberg have in Germany?
Heidelberg has an estimated audience of 1,545,891 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Heidelberg fans?
53.3% of Heidelberg fans are female, 46.7% are male, with an average age of 38.1 years.
Which brands do Heidelberg fans like most?
Heidelberg fans show strongest brand affinity for Lev Yashin (1.6×), Bülent Korkmaz (1.97×), and A Streetcar Named Desire (1951 film) (1.57×) over the country average.
Where do Heidelberg fans live in Germany?
Heidelberg fans in Germany are most concentrated in Baden-Württemberg (reach 749,736), Nordrhein-Westfalen (reach 298,093), and Bayern (reach 234,025). These three regions account for the largest share of the active audience.
What other brands do Heidelberg fans also like?
Beyond Heidelberg itself, the audience over-indexes on Bülent Korkmaz (1.97×), A Streetcar Named Desire (1951 film) (1.57×), Cullinan Diamond (1.55×), and JR Aquino (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heidelberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.