Heidelberg Audience in Germany
Heidelberg has an estimated audience of 1,545,891 people in Germany. 53.3% are female, 46.7% are male, average age 38.1. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Markus Lanz, 3. Liga, SV Sandhausen, Reinhard Mey, Face powder.
The average Heidelberg fan in Germany is 38.1 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Markus Lanz, 3. Liga, SV Sandhausen, with strongest over-indexing on Markus Lanz (1.78× the country average). Demographically, the Heidelberg audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Heidelberg fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 38.1 |
| Estimated audience size | 1,545,891 |
Audience persona
The typical Heidelberg fan in Germany is balanced, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Markus Lanz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 749,736 | 3.55× |
| Nordrhein-Westfalen | 298,093 | 0.88× |
| Bayern | 234,025 | 0.94× |
| Hessen | 220,178 | 1.87× |
| Rheinland-Pfalz | 152,305 | 1.97× |
| Niedersachsen | 100,130 | 0.67× |
| Berlin | 50,614 | 0.73× |
| Sachsen | 39,423 | 0.52× |
| Schleswig-Holstein | 29,390 | 0.53× |
| Hamburg | 24,569 | 0.7× |
| Thüringen | 23,105 | 0.59× |
| Saarland | 21,472 | 1.13× |
| Brandenburg | 20,853 | 0.43× |
| Sachsen-Anhalt | 18,023 | 0.45× |
| Mecklenburg-Vorpommern | 11,443 | 0.39× |
| Bremen | 8,526 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Markus Lanz | 1.78× | Movies & TV |
| 3. Liga | 1.96× | Sports |
| SV Sandhausen | 5.03× | Sports |
| Reinhard Mey | 1.61× | Music & Radio |
| Face powder | 1.55× | Beauty & Wellness |
| 1. FC Heidenheim | 1.6× | Sports |
| SV Darmstadt 98 | 1.77× | Sports |
| Holiday Park, Germany | 1.75× | Travel & Leisure |
| German hip hop | 1.7× | Music & Radio |
| Oliver Kahn | 1.63× | Sports |
| Kansas City Chiefs | 1.6× | Sports |
| Riesling | 1.83× | Food & Beverages |
| Coca-Cola Zero | 2.52× | Food & Beverages |
| MGMT | 1.59× | Music & Radio |
| Joseph Haydn | 1.74× | Music & Radio |
| Eau de toilette | 1.67× | Beauty & Wellness |
| Vienna Philharmonic | 1.7× | Travel & Leisure |
| Annegret Kramp-Karrenbauer | 1.61× | Politics & Society |
| Mini-bar | 1.71× | Travel & Leisure |
| Chardonnay | 1.52× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.11 |
| Indulgence | JOY | 1.06 |
| Price Sensitivity | PREMIUM | 1.02 |
| Healthy Lifestyle | BALANCE | 1.01 |
| Family Orientation | CONSERVATISM | 0.99 |
| Need for Security | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 54.1% |
| United States | 6.3% |
| South Africa | 5.9% |
See Heidelberg audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Heidelberg have in Germany?
Heidelberg has an estimated audience of 1,545,891 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Heidelberg fans?
53.3% of Heidelberg fans are female, 46.7% are male, with an average age of 38.1 years.
Which brands do Heidelberg fans like most?
Heidelberg fans show strongest brand affinity for Markus Lanz (1.78×), 3. Liga (1.96×), and SV Sandhausen (5.03×) over the country average.
Where do Heidelberg fans live in Germany?
Heidelberg fans in Germany are most concentrated in Baden-Württemberg (reach 749,736), Nordrhein-Westfalen (reach 298,093), and Bayern (reach 234,025). These three regions account for the largest share of the active audience.
What other brands do Heidelberg fans also like?
Beyond Heidelberg itself, the audience over-indexes on 3. Liga (1.96×), SV Sandhausen (5.03×), Reinhard Mey (1.61×), and Face powder (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heidelberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.