Rascasse Audience Intelligence

Heidelberg Audience in Germany

A data profile of the people who buy, follow and care about Heidelberg in Germany — modelled from more than twelve digital signal sources. Heidelberg has an estimated audience of 1,545,891 people in Germany.

#66among City in Germany#293among POI in Germany#348in Travel & Leisure

The average Heidelberg fan in Germany is 38.1 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Hessen.

Top brand affinities include Efficient energy use, SV Sandhausen, Junge Freiheit, with strongest over-indexing on Efficient energy use (1.58× the country average).

Demographically, the Heidelberg audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Heidelberg fan in Germany is balanced, around 38.1 years old, with strong Tradition tendencies and a notable affinity for Efficient energy use.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heidelberg profile in Germany.

Audience size
1.5M
in Germany
Gender
53.3%♀
46.7% male
Age
38.1
average years
Country rank
#4341
POI in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heidelberg fans

53.3% are female, 46.7% are male, average age 38.1.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Heidelberg audience in Germany
MetricValue
Female53.3%
Male46.7%
Average age38.1
Estimated audience size1,545,891
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Heidelberg audience in Germany
Age bracketShare%
16-1922%
20-2919%
30-3920%
40-4922%
50+16%
Fig. 04

Worldwide distribution

53.4%

of the worldwide Heidelberg audience comes from Germany.

Worldwide audience distribution share by country for Heidelberg
CountryShare
Germany53.4%
United States6.2%
South Africa5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heidelberg audience in Germany is strongest.

Fig. 05

Top regions by affinity

Heidelberg fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~900K4.14×
02Rheinland-Pfalz~200K2.21×
03Hessen~200K1.81×
04Saarland~20K1.09×
05Bayern~200K0.85×
06Nordrhein-Westfalen~300K0.79×
07Berlin~40K0.64×
08Hamburg~20K0.64×
09Niedersachsen~90K0.62×
10Bremen~8K0.62×
11Thüringen~20K0.59×
12Schleswig-Holstein~30K0.50×
13Sachsen~40K0.48×
14Sachsen-Anhalt~20K0.44×
15Brandenburg~20K0.42×
16Mecklenburg-Vorpommern~10K0.39×
Fig. 06

Affinity by region

Affinity by region — Heidelberg, Germany
0.39×1.00×4.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heidelberg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heidelberg audience
#·InterestCategoryAffinity×
01SV SandhausenSports6.29×
02Oliver KahnSports2.16×
03SV Darmstadt 98Sports2.11×
04Non-alcoholic beverageFood & Beverages2.03×
05N26Business & Career1.89×
06Motor oilCars & Mobility1.88×
07Boris BeckerSports1.86×
08Frank-Walter SteinmeierPolitics & Society1.83×
09Mineral waterFood & Beverages1.82×
10Face powderBeauty & Wellness1.76×
11Ryan GoslingMovies & TV1.75×
12Junge FreiheitNews1.72×
131. FC HeidenheimSports1.71×
14Sandra BullockMovies & TV1.65×
15Efficient energy useTechnology & Electronics1.58×
16VolksbankBusiness & Career1.58×
17Scorpions (band)Music & Radio1.56×
18Asset managementBusiness & Career1.55×
19Jennifer AnistonMovies & TV1.51×
20MotorboatCars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heidelberg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heidelberg audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.32×
Convenience OrientationPREMIUM1.31×
IndulgenceJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heidelberg audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.58×
Risk AppetiteTHRILL0.74×
TravellingTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heidelberg have in Germany?

Heidelberg has an estimated audience of 1,545,891 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Heidelberg fans?

53.3% of Heidelberg fans are female, 46.7% are male, with an average age of 38.1 years.

03

Which brands do Heidelberg fans like most?

Heidelberg fans show strongest brand affinity for Efficient energy use (1.58×), SV Sandhausen (6.29×), and Junge Freiheit (1.72×) over the country average.

04

Where do Heidelberg fans live in Germany?

Heidelberg fans in Germany are most concentrated in Baden-Württemberg (reach ~900K), Nordrhein-Westfalen (reach ~300K), and Hessen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Heidelberg fans also like?

Beyond Heidelberg itself, the audience over-indexes on SV Sandhausen (6.29×), Junge Freiheit (1.72×), Boris Becker (1.86×), and Face powder (1.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Heidelberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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