Rascasse Audience Intelligence

Hippo Campus Audience in Germany

A data profile of the people who buy, follow and care about Hippo Campus in Germany — modelled from more than twelve digital signal sources. Hippo Campus has an estimated audience of 284,159 people in Germany.

#239among Singer-songwriter in Germany#3862among Person in Germany#2294in Music & Radio

The average Hippo Campus fan in Germany is 31.7 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Donna Summer, Renée Zellweger, Tagesschau, with strongest over-indexing on Donna Summer (152.49× the country average).

Demographically, the Hippo Campus audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hippo Campus fan in Germany is more female, around 31.7 years old, with strong Patriotism tendencies and a notable affinity for Donna Summer.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hippo Campus profile in Germany.

Audience size
284K
in Germany
Gender
55.6%♀
44.4% male
Age
31.7
average years
Country rank
#18040
Person in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hippo Campus fans

55.6% are female, 44.4% are male, average age 31.7.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Hippo Campus audience in Germany
MetricValue
Female55.6%
Male44.4%
Average age31.7
Estimated audience size284,159
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Hippo Campus audience in Germany
Age bracketShare%
16-1944%
20-2917%
30-3916%
40-4914%
50+10%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Hippo Campus audience comes from Germany.

Worldwide audience distribution share by country for Hippo Campus
CountryShare
United States41.6%
France10.1%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hippo Campus audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hippo Campus fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~90K2.02×
02Berlin~10K1.07×
03Sachsen~10K1.04×
04Hamburg~7K1.04×
05Baden-Württemberg~40K0.97×
06Nordrhein-Westfalen~60K0.96×
07Hessen~20K0.96×
08Thüringen~7K0.96×
09Bremen~2K0.95×
10Rheinland-Pfalz~10K0.94×
11Mecklenburg-Vorpommern~5K0.92×
12Saarland~3K0.92×
13Niedersachsen~20K0.89×
14Schleswig-Holstein~9K0.88×
15Brandenburg~7K0.85×
16Sachsen-Anhalt~6K0.85×
Fig. 06

Affinity by region

Affinity by region — Hippo Campus, Germany
0.85×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hippo Campus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hippo Campus audience
#·InterestCategoryAffinity×
01Donna SummerMusic & Radio152.49×
02Mac DeMarcoMusic & Radio24.79×
03Renée ZellwegerMovies & TV20.00×
04Jenna FischerMovies & TV17.70×
05Proton (automobile)Cars & Mobility11.17×
06Coin collectingHome & Garden10.29×
07Big BenTravel & Leisure10.05×
08Coin MasterGames8.19×
09Slot machineGames4.71×
10FirefoxInternet & Social Media4.68×
11GamblingGames3.02×
12TagesschauMovies & TV2.07×
13CHECK24Business & Career2.05×
14TransfermarktSports2.00×
15TipicoGames1.96×
16KauflandShopping1.93×
17Breaking newsMovies & TV1.86×
18PostbankBusiness & Career1.82×
19AutoScout24Cars & Mobility1.63×
20AldiShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hippo Campus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hippo Campus audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Need for SecurityCONSERVATISM1.48×
Risk AppetiteTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hippo Campus audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.58×
Design AffinityPREMIUM0.61×
Sports ActivityPOWER0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hippo Campus have in Germany?

Hippo Campus has an estimated audience of 284,159 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Hippo Campus fans?

55.6% of Hippo Campus fans are female, 44.4% are male, with an average age of 31.7 years.

03

Which brands do Hippo Campus fans like most?

Hippo Campus fans show strongest brand affinity for Donna Summer (152.49×), Renée Zellweger (20×), and Tagesschau (2.07×) over the country average.

04

Where do Hippo Campus fans live in Germany?

Hippo Campus fans in Germany are most concentrated in Bayern (reach ~90K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hippo Campus fans also like?

Beyond Hippo Campus itself, the audience over-indexes on Renée Zellweger (20×), Tagesschau (2.07×), Big Ben (10.05×), and Kaufland (1.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Hippo Campus audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hippo Campus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →