Hippo Campus Audience in Germany
Hippo Campus has an estimated audience of 364,369 people in Germany. 45.2% are female, 54.8% are male, average age 39.8. Top brand affinities: Donna Summer, Renée Zellweger, Tagesschau, Grimes (musician), Transfermarkt.
Top brand affinities include Donna Summer, Renée Zellweger, Tagesschau, with strongest over-indexing on Donna Summer (177.17× the country average). Demographically, the Hippo Campus audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Pet Ownership.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Hippo Campus fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 39.8 |
| Estimated audience size | 364,369 |
Audience persona
The typical Hippo Campus fan in Germany is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Donna Summer.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Donna Summer | 177.17× | Music & Radio |
| Renée Zellweger | 20× | Movies & TV |
| Tagesschau | 2.55× | Movies & TV |
| Grimes (musician) | 20× | Music & Radio |
| Transfermarkt | 2.79× | Sports |
| Emmy Rossum | 10.17× | Movies & TV |
| Pets | 1.61× | Pets & Animals |
| Westdeutscher Rundfunk | 3.21× | Movies & TV |
| Coin collecting | 12.5× | Home & Garden |
| Freeware | 2.23× | Technology & Electronics |
| Thomas Gottschalk | 2.86× | Movies & TV |
| Big Ben | 8.35× | Travel & Leisure |
| Coin Master | 8.46× | Games |
| Jenna Fischer | 18.44× | Movies & TV |
| Automobiles | 1.63× | Cars & Mobility |
| Slot machine | 5.54× | Games |
| Scooby-Doo | 3.74× | Movies & TV |
| Mac DeMarco | 23.62× | Music & Radio |
| Satire | 3.3× | Literature |
| Gambling | 3.05× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.32 |
| Pet Ownership | JOY | 1.23 |
| Need for Security | CONSERVATISM | 1.1 |
| Price Sensitivity | PREMIUM | 1.07 |
| Indulgence | JOY | 1.04 |
| Sports Activity | POWER | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.1% |
| France | 9.5% |
| Germany | 8.4% |
See Hippo Campus audiences in other countries
More Singer-songwriter audiences in Germany
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- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hippo Campus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.