Hippo Campus Audience in Germany
Hippo Campus has an estimated audience of 364,369 people in Germany. 45.2% are female, 54.8% are male, average age 39.8. Top brand affinities: Rossmann, Unique Gifts, Saving, Birthday Gifts, Snow White (Fables).
Top brand affinities include Rossmann, Unique Gifts, Saving, with strongest over-indexing on Rossmann (1.86× the country average). Demographically, the Hippo Campus audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Pet Ownership.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Hippo Campus fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 39.8 |
| Estimated audience size | 364,369 |
Audience persona
The typical Hippo Campus fan in Germany is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.86× | Shopping |
| Unique Gifts | 1.76× | Shopping |
| Saving | 1.71× | Business & Career |
| Birthday Gifts | 1.67× | Kids & Family |
| Snow White (Fables) | 2.22× | Literature |
| Stradivarius | 1.51× | Shopping |
| Time (magazine) | 1.79× | News |
| Urban horticulture | 1.56× | Home & Garden |
| Javier, Leyte | 14.21× | Travel & Leisure |
| Este, Veneto | 1.7× | Travel & Leisure |
| Information sensitivity | 3.38× | Technology & Electronics |
| Home Delivery | 1.62× | Food & Beverages |
| Corfu (regional unit) | 1.57× | Travel & Leisure |
| Hostelworld | 2.97× | Travel & Leisure |
| Huck (magazine) | 4.5× | Internet & Social Media |
| Cross-country equestrianism | 3.55× | Sports |
| Kaiju | 1.97× | Movies & TV |
| Buying a House | 2.51× | Home & Garden |
| Emperor Entertainment Group | 1.54× | Business & Career |
| Google Home | 2.24× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.32 |
| Pet Ownership | JOY | 1.23 |
| Need for Security | CONSERVATISM | 1.1 |
| Price Sensitivity | PREMIUM | 1.07 |
| Indulgence | JOY | 1.04 |
| Sports Activity | POWER | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.1% |
| France | 9.5% |
| Germany | 8.4% |
See Hippo Campus audiences in other countries
More Singer-songwriter audiences in Germany
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- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hippo Campus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.