Hippo Campus Audience in United States
Hippo Campus has an estimated audience of 1,834,970 people in United States. 44.1% are female, 55.9% are male, average age 43.3. Top brand affinities: Vocal harmony, Grinch, Governor of Michigan, Goop, Wok.
Top brand affinities include Vocal harmony, Grinch, Governor of Michigan, with strongest over-indexing on Vocal harmony (9.23× the country average). Demographically, the Hippo Campus audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Hippo Campus fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 43.3 |
| Estimated audience size | 1,834,970 |
Audience persona
The typical Hippo Campus fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Vocal harmony.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vocal harmony | 9.23× | Music & Radio |
| Grinch | 8× | Movies & TV |
| Governor of Michigan | 14.63× | Politics & Society |
| Goop | 10.16× | Internet & Social Media |
| Wok | 11.94× | Food & Beverages |
| Historic site | 6.19× | Arts & Culture |
| Hibachi | 11.43× | Food & Beverages |
| El Paso County, Colorado | 18.2× | Travel & Leisure |
| TV Fanatic | 14.72× | Movies & TV |
| Israel | 2.89× | Travel & Leisure |
| Hipster | 12.3× | Politics & Society |
| Fairy godmother | 9.29× | Literature |
| Google Home | 7.98× | Technology & Electronics |
| Grace Slick | 10.57× | Music & Radio |
| Cherish (group) | 12.78× | Music & Radio |
| No Escape (1994 film) | 11.97× | Movies & TV |
| headspace | 9.42× | Health |
| La Jolla | 9.29× | Travel & Leisure |
| Mathcore | 7.71× | Music & Radio |
| Guitarist (magazine) | 10.07× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.43 |
| Extroversion | THRILL | 1.19 |
| Risk Appetite | THRILL | 1.18 |
| Need for Security | CONSERVATISM | 1.18 |
| Individualism | JOY | 1.14 |
| Tradition | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.1% |
| France | 9.5% |
| Germany | 8.4% |
See Hippo Campus audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hippo Campus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.