Hippo Campus Audience in United States
Hippo Campus has an estimated audience of 1,834,970 people in United States. 44.1% are female, 55.9% are male, average age 43.3. Top brand affinities: Capital One, Google Maps, CarGurus, Circle K, Indeed.com.
Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (16.83× the country average). Demographically, the Hippo Campus audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Hippo Campus fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 43.3 |
| Estimated audience size | 1,834,970 |
Audience persona
The typical Hippo Campus fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 16.83× | Business & Career |
| Google Maps | 13.87× | Internet & Social Media |
| CarGurus | 18.75× | Cars & Mobility |
| Circle K | 21.78× | Shopping |
| Indeed.com | 12.3× | Business & Career |
| Enterprise Rent-A-Car | 16.48× | Cars & Mobility |
| Google News | 12.48× | News |
| DeviantArt | 14.83× | Internet & Social Media |
| AccuWeather | 12.98× | Home & Garden |
| Aaron Rodgers | 12.12× | Sports |
| Bruce Willis | 13.54× | Movies & TV |
| Billy Bob Thornton | 16.18× | Movies & TV |
| Beetlejuice | 8.49× | Movies & TV |
| Google Earth | 16.94× | Internet & Social Media |
| Demi Moore | 15.45× | Movies & TV |
| Khan Academy | 12.93× | Business & Career |
| Clint Eastwood | 13.77× | Movies & TV |
| ICloud | 13.85× | Technology & Electronics |
| Apple Store | 11.57× | Shopping |
| Diane Keaton | 9.07× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.43 |
| Extroversion | THRILL | 1.19 |
| Risk Appetite | THRILL | 1.18 |
| Need for Security | CONSERVATISM | 1.18 |
| Individualism | JOY | 1.14 |
| Tradition | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.1% |
| France | 9.5% |
| Germany | 8.4% |
See Hippo Campus audiences in other countries
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- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hippo Campus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.