Human migration Audience in Germany
Human migration has an estimated audience of 428,421 people in Germany. 45.7% are female, 54.3% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Markus Lanz, Western Union, Hannah Arendt, Satire, Solidarity.
The average Human migration fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Markus Lanz, Western Union, Hannah Arendt, with strongest over-indexing on Markus Lanz (9.66× the country average). Demographically, the Human migration audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Human migration fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 42.8 |
| Estimated audience size | 428,421 |
Audience persona
The typical Human migration fan in Germany is balanced, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Markus Lanz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 97,919 | 1.04× |
| Bayern | 74,360 | 1.08× |
| Baden-Württemberg | 59,910 | 1.02× |
| Niedersachsen | 37,918 | 0.91× |
| Hessen | 30,856 | 0.95× |
| Sachsen | 24,419 | 1.16× |
| Berlin | 24,097 | 1.26× |
| Rheinland-Pfalz | 19,899 | 0.93× |
| Schleswig-Holstein | 14,705 | 0.96× |
| Brandenburg | 14,183 | 1.07× |
| Thüringen | 10,972 | 1× |
| Hamburg | 9,966 | 1.03× |
| Sachsen-Anhalt | 9,963 | 0.9× |
| Mecklenburg-Vorpommern | 8,136 | 0.99× |
| Saarland | 3,726 | 0.71× |
| Bremen | 3,623 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Markus Lanz | 9.66× | Movies & TV |
| Western Union | 9.59× | Business & Career |
| Hannah Arendt | 20× | Literature |
| Satire | 6.52× | Literature |
| Solidarity | 8.38× | Politics & Society |
| Real property | 5.63× | Home & Garden |
| Borussia Dortmund | 1.73× | Sports |
| 28 Weeks Later | 15.83× | Movies & TV |
| Riverdale | 16.21× | Movies & TV |
| Anne Frank House | 38.95× | Politics & Society |
| German television comedy | 5.77× | Movies & TV |
| Netto Marken-Discount | 2.14× | Shopping |
| Pets | 1.71× | Pets & Animals |
| Focus | 3.31× | News |
| Der Tagesspiegel | 3.3× | News |
| FC Bayern Munich | 1.69× | Sports |
| Julian Assange | 16.2× | Politics & Society |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| Diplomacy | 17.19× | Politics & Society |
| Ryanair | 2.24× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.72 |
| Urban Lifestyle | OPEN | 1.4 |
| Community Orientation | OPEN | 1.4 |
| Pet Ownership | JOY | 1.35 |
| Sustainability | BALANCE | 1.32 |
| Early Adopter Mentality | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| France | 5.0% |
| Germany | 3.9% |
See Human migration audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Human migration have in Germany?
Human migration has an estimated audience of 428,421 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Human migration fans?
45.7% of Human migration fans are female, 54.3% are male, with an average age of 42.8 years.
Which brands do Human migration fans like most?
Human migration fans show strongest brand affinity for Markus Lanz (9.66×), Western Union (9.59×), and Hannah Arendt (20×) over the country average.
Where do Human migration fans live in Germany?
Human migration fans in Germany are most concentrated in Nordrhein-Westfalen (reach 97,919), Bayern (reach 74,360), and Baden-Württemberg (reach 59,910). These three regions account for the largest share of the active audience.
What other brands do Human migration fans also like?
Beyond Human migration itself, the audience over-indexes on Western Union (9.59×), Hannah Arendt (20×), Satire (6.52×), and Solidarity (8.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Human migration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.