Rascasse Audience Intelligence

Illusion Audience in Germany

A data profile of the people who buy, follow and care about Illusion in Germany — modelled from more than twelve digital signal sources. Illusion has an estimated audience of 669,781 people in Germany.

#3967among Topic in Germany#112in Arts & Culture

The average Illusion fan in Germany is 42.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Frauen-Bundesliga, MSV Duisburg, Kurt Cobain, with strongest over-indexing on Frauen-Bundesliga (7.28× the country average).

Demographically, the Illusion audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Sustainability, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Illusion fan in Germany is balanced, around 42.4 years old, with strong Sustainability tendencies and a notable affinity for Frauen-Bundesliga.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Illusion profile in Germany.

Audience size
670K
in Germany
Gender
46.4%♀
53.6% male
Age
42.4
average years
Country rank
#9185
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Illusion fans

46.4% are female, 53.6% are male, average age 42.4.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Illusion audience in Germany
MetricValue
Female46.4%
Male53.6%
Average age42.4
Estimated audience size669,781
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Illusion audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4926%
50+25%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Illusion audience comes from Germany.

Worldwide audience distribution share by country for Illusion
CountryShare
United States23.6%
United Kingdom4.5%
France4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Illusion audience in Germany is strongest.

Fig. 05

Top regions by affinity

Illusion fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.15×
02Hamburg~20K1.14×
03Hessen~60K1.11×
04Niedersachsen~70K1.04×
05Berlin~30K1.04×
06Bremen~6K1.03×
07Nordrhein-Westfalen~100K1.01×
08Rheinland-Pfalz~30K1.00×
09Sachsen~30K0.98×
10Schleswig-Holstein~20K0.97×
11Thüringen~20K0.97×
12Bayern~100K0.95×
13Mecklenburg-Vorpommern~10K0.95×
14Brandenburg~20K0.93×
15Saarland~8K0.92×
16Sachsen-Anhalt~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Illusion, Germany
0.89×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Illusion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Illusion audience
#·InterestCategoryAffinity×
01Kurt CobainMusic & Radio8.09×
02Kate BushMusic & Radio8.09×
03Chester BenningtonMusic & Radio8.09×
04Leroy SanéSports8.09×
05Axl RoseMusic & Radio8.09×
06Everton F.C.Sports8.09×
07Buffalo BillsSports8.09×
08Aston Villa F.C.Sports7.66×
09Frauen-BundesligaSports7.28×
10Cillian MurphyMovies & TV6.91×
11MSV DuisburgSports5.06×
12Jack WhiteMovies & TV4.70×
13Dieter BohlenMusic & Radio2.92×
14IHF World Men's Handball ChampionshipSports2.33×
15Netto Marken-DiscountShopping2.06×
16RedditInternet & Social Media2.03×
17RyanairTravel & Leisure1.84×
18TagesschauMovies & TV1.65×
19Google MapsInternet & Social Media1.60×
20WikipediaInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Illusion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Illusion audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.53×
IndividualismJOY1.49×
TraditionCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Illusion audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Family OrientationCONSERVATISM0.78×
Price SensitivityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Illusion have in Germany?

Illusion has an estimated audience of 669,781 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Illusion fans?

46.4% of Illusion fans are female, 53.6% are male, with an average age of 42.4 years.

03

Which brands do Illusion fans like most?

Illusion fans show strongest brand affinity for Frauen-Bundesliga (7.28×), MSV Duisburg (5.06×), and Kurt Cobain (8.09×) over the country average.

04

Where do Illusion fans live in Germany?

Illusion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Illusion fans also like?

Beyond Illusion itself, the audience over-indexes on MSV Duisburg (5.06×), Kurt Cobain (8.09×), Netto Marken-Discount (2.06×), and Cillian Murphy (6.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Illusion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Illusion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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