Illusion Audience in Germany
Illusion has an estimated audience of 669,781 people in Germany. 46.4% are female, 53.6% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Alaska, Google Analytics, Graham Greene (actor), Tuscany.
The average Illusion fan in Germany is 42.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Alaska, Google Analytics, with strongest over-indexing on KLIX (AM) (6× the country average). Demographically, the Illusion audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Illusion fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 42.4 |
| Estimated audience size | 669,781 |
Audience persona
The typical Illusion fan in Germany is balanced, around 42.4 years old, with strong Pet Ownership tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 153,899 | 1.05× |
| Bayern | 106,202 | 0.99× |
| Baden-Württemberg | 99,773 | 1.09× |
| Niedersachsen | 67,134 | 1.03× |
| Hessen | 58,737 | 1.15× |
| Berlin | 33,775 | 1.13× |
| Sachsen | 32,317 | 0.98× |
| Rheinland-Pfalz | 31,923 | 0.95× |
| Schleswig-Holstein | 23,289 | 0.97× |
| Hamburg | 19,073 | 1.26× |
| Brandenburg | 18,978 | 0.91× |
| Thüringen | 15,659 | 0.92× |
| Sachsen-Anhalt | 14,306 | 0.82× |
| Mecklenburg-Vorpommern | 11,720 | 0.92× |
| Saarland | 6,907 | 0.84× |
| Bremen | 5,682 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 6× | Music & Radio |
| Alaska | 8.09× | Travel & Leisure |
| Google Analytics | 5.77× | Internet & Social Media |
| Graham Greene (actor) | 8.09× | |
| Tuscany | 8.09× | Travel & Leisure |
| Sailor | 8.09× | Travel & Leisure |
| Jura Mountains | 8.09× | Travel & Leisure |
| Home Delivery | 3.87× | Food & Beverages |
| Progressive rock | 2.15× | Music & Radio |
| Artistic inspiration | 1.59× | Arts & Culture |
| Esra Erol | 7× | Movies & TV |
| Minnesota | 7.63× | Travel & Leisure |
| Unique Gifts | 1.68× | Shopping |
| Israel | 1.98× | Travel & Leisure |
| Snow White (Fables) | 2.24× | Literature |
| Birthday Gifts | 1.59× | Kids & Family |
| Natural rubber | 2.02× | Cars & Mobility |
| Goosebumps (film) | 8.09× | Movies & TV |
| Nebraska | 8.09× | Travel & Leisure |
| Food quality | 8.09× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.56 |
| Sports Activity | POWER | 1.45 |
| Sustainability | BALANCE | 1.42 |
| Urban Lifestyle | OPEN | 1.25 |
| Design Affinity | PREMIUM | 1.24 |
| Early Adopter Mentality | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 4.5% |
| France | 4.1% |
See Illusion audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Illusion have in Germany?
Illusion has an estimated audience of 669,781 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Illusion fans?
46.4% of Illusion fans are female, 53.6% are male, with an average age of 42.4 years.
Which brands do Illusion fans like most?
Illusion fans show strongest brand affinity for KLIX (AM) (6×), Alaska (8.09×), and Google Analytics (5.77×) over the country average.
Where do Illusion fans live in Germany?
Illusion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 153,899), Bayern (reach 106,202), and Baden-Württemberg (reach 99,773). These three regions account for the largest share of the active audience.
What other brands do Illusion fans also like?
Beyond Illusion itself, the audience over-indexes on Alaska (8.09×), Google Analytics (5.77×), Graham Greene (actor) (8.09×), and Tuscany (8.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Illusion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.