Janosch Audience in Germany
Janosch has an estimated audience of 411,042 people in Germany. 85.7% are female, 14.3% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Children's literature, Reinhard Mey, Spiegel Online, Tchibo, IKEA.
The average Janosch fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Children's literature, Reinhard Mey, Spiegel Online, with strongest over-indexing on Children's literature (6.02× the country average). Demographically, the Janosch audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Community Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Cartoon
Demographics of Janosch fans
| Metric | Value |
|---|---|
| Female | 85.7% |
| Male | 14.3% |
| Average age | 39.6 |
| Estimated audience size | 411,042 |
Audience persona
The typical Janosch fan in Germany is more female, around 39.6 years old, with strong Community Orientation tendencies and a notable affinity for Children's literature.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,227 | 1.15× |
| Bayern | 78,608 | 1.19× |
| Baden-Württemberg | 76,348 | 1.36× |
| Niedersachsen | 46,082 | 1.15× |
| Hessen | 31,635 | 1.01× |
| Rheinland-Pfalz | 21,465 | 1.04× |
| Berlin | 20,113 | 1.09× |
| Schleswig-Holstein | 17,391 | 1.18× |
| Sachsen | 16,128 | 0.8× |
| Hamburg | 12,398 | 1.33× |
| Brandenburg | 8,849 | 0.69× |
| Thüringen | 7,403 | 0.71× |
| Sachsen-Anhalt | 6,272 | 0.59× |
| Mecklenburg-Vorpommern | 4,926 | 0.63× |
| Saarland | 4,696 | 0.93× |
| Bremen | 4,005 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Children's literature | 6.02× | Literature |
| Reinhard Mey | 6.67× | Music & Radio |
| Spiegel Online | 2.35× | News |
| Tchibo | 2.75× | Shopping |
| IKEA | 1.75× | Home & Garden |
| Birkenstock | 3.78× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.76× | Home & Garden |
| Ernsting's family | 2.92× | Shopping |
| Obi (store) | 1.61× | Shopping |
| Der Tagesspiegel | 2.5× | News |
| Anna Loos | 4.8× | Movies & TV |
| H&M | 1.52× | Shopping |
| ZDF | 1.78× | Movies & TV |
| Fair trade | 2.55× | Business & Career |
| Thermomix | 2.62× | Home & Garden |
| C&A | 1.9× | Shopping |
| Udo Lindenberg | 3.26× | Music & Radio |
| Organic farming | 1.99× | Food & Beverages |
| Tatort | 3.49× | Movies & TV |
| Ulla Popken | 2.7× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.82 |
| Mindfulness | BALANCE | 1.62 |
| Sustainability | BALANCE | 1.46 |
| Family Orientation | CONSERVATISM | 1.38 |
| Healthy Lifestyle | BALANCE | 1.3 |
| DIY Mentality | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.5% |
| Austria | 5.6% |
| Switzerland | 3.8% |
See Janosch audiences in other countries
More Cartoon audiences in Germany
- Aladdin (TV series) (277,280)
- Walter Moers (260,427)
- Codename: Kids Next Door (258,272)
- Akira Toriyama (147,937)
- Eiichiro Oda (129,859)
Frequently asked questions
How many fans does Janosch have in Germany?
Janosch has an estimated audience of 411,042 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Janosch fans?
85.7% of Janosch fans are female, 14.3% are male, with an average age of 39.6 years.
Which brands do Janosch fans like most?
Janosch fans show strongest brand affinity for Children's literature (6.02×), Reinhard Mey (6.67×), and Spiegel Online (2.35×) over the country average.
Where do Janosch fans live in Germany?
Janosch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,227), Bayern (reach 78,608), and Baden-Württemberg (reach 76,348). These three regions account for the largest share of the active audience.
What other brands do Janosch fans also like?
Beyond Janosch itself, the audience over-indexes on Reinhard Mey (6.67×), Spiegel Online (2.35×), Tchibo (2.75×), and IKEA (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Janosch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.