Rascasse Audience Intelligence

Walter Moers Audience in Germany

A data profile of the people who buy, follow and care about Walter Moers in Germany — modelled from more than twelve digital signal sources. Walter Moers has an estimated audience of 251,489 people in Germany.

#3among Cartoon in Germany#4284among Person in Germany#375in Literature

The average Walter Moers fan in Germany is 33.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FC St. Pauli, Hugendubel, Der Tagesspiegel, with strongest over-indexing on FC St. Pauli (6.4× the country average).

Demographically, the Walter Moers audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Walter Moers fan in Germany is balanced, around 33.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FC St. Pauli.

Category: Literature · Type: Person · Subtype: Cartoon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Walter Moers profile in Germany.

Audience size
251K
in Germany
Gender
47.2%♀
52.8% male
Age
33.1
average years
Country rank
#19572
Person in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Walter Moers fans

47.2% are female, 52.8% are male, average age 33.1.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Walter Moers audience in Germany
MetricValue
Female47.2%
Male52.8%
Average age33.1
Estimated audience size251,489
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Walter Moers audience in Germany
Age bracketShare%
16-1918%
20-2936%
30-3934%
40-4912%
50+0%
Fig. 04

Worldwide distribution

81.8%

of the worldwide Walter Moers audience comes from Germany.

Worldwide audience distribution share by country for Walter Moers
CountryShare
Germany81.8%
Austria4.4%
Switzerland4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Walter Moers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Walter Moers fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~9K1.48×
02Berlin~20K1.34×
03Sachsen~20K1.19×
04Nordrhein-Westfalen~70K1.14×
05Schleswig-Holstein~10K1.14×
06Bremen~2K1.09×
07Hessen~20K1.07×
08Niedersachsen~30K1.01×
09Mecklenburg-Vorpommern~5K0.93×
10Bayern~40K0.88×
11Thüringen~6K0.88×
12Brandenburg~7K0.85×
13Baden-Württemberg~30K0.84×
14Rheinland-Pfalz~10K0.84×
15Sachsen-Anhalt~5K0.76×
16Saarland~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Walter Moers, Germany
0.71×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Walter Moers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Walter Moers audience
#·InterestCategoryAffinity×
01Kevin TrappSports7.99×
02Helge SchneiderMovies & TV6.89×
03FC St. PauliSports6.40×
04Sebastian FitzekLiterature5.82×
05Scooby-DooMovies & TV4.62×
06ThomannShopping4.54×
07Der TagesspiegelNews4.44×
08HugendubelShopping4.02×
09CrowdfundingBusiness & Career3.92×
10Children's literatureLiterature3.22×
11FinchMusic & Radio2.98×
12Picture bookLiterature2.97×
13True DetectiveMovies & TV2.90×
14ZDFMovies & TV2.22×
15LegoKids & Family2.22×
16SV Werder BremenSports2.15×
17Harry PotterMovies & TV2.12×
18TagesschauMovies & TV2.08×
19TransfermarktSports1.87×
20Deutsche BahnCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Walter Moers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Walter Moers audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.65×
Convenience OrientationPREMIUM1.38×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Walter Moers audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.76×
Sports ActivityPOWER0.81×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Walter Moers have in Germany?

Walter Moers has an estimated audience of 251,489 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Walter Moers fans?

47.2% of Walter Moers fans are female, 52.8% are male, with an average age of 33.1 years.

03

Which brands do Walter Moers fans like most?

Walter Moers fans show strongest brand affinity for FC St. Pauli (6.4×), Hugendubel (4.02×), and Der Tagesspiegel (4.44×) over the country average.

04

Where do Walter Moers fans live in Germany?

Walter Moers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Walter Moers fans also like?

Beyond Walter Moers itself, the audience over-indexes on Hugendubel (4.02×), Der Tagesspiegel (4.44×), Harry Potter (2.12×), and Tagesschau (2.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Walter Moers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Walter Moers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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