JD.com Audience in Germany
JD.com has an estimated audience of 409,205 people in Germany. 53.0% are female, 47.0% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bank account, Home Delivery, Humans (TV series), Gil Ofarim, Artistic inspiration.
The average JD.com fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bank account, Home Delivery, Humans (TV series), with strongest over-indexing on Bank account (9.2× the country average). Demographically, the JD.com audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of JD.com fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 36.4 |
| Estimated audience size | 409,205 |
Audience persona
The typical JD.com fan in Germany is balanced, around 36.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Bank account.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,039 | 1.13× |
| Bayern | 92,062 | 1.4× |
| Baden-Württemberg | 74,524 | 1.33× |
| Hessen | 47,300 | 1.52× |
| Niedersachsen | 34,181 | 0.86× |
| Berlin | 23,412 | 1.28× |
| Rheinland-Pfalz | 19,867 | 0.97× |
| Sachsen | 16,999 | 0.85× |
| Hamburg | 13,250 | 1.43× |
| Schleswig-Holstein | 12,005 | 0.82× |
| Brandenburg | 10,479 | 0.83× |
| Thüringen | 7,365 | 0.71× |
| Sachsen-Anhalt | 7,037 | 0.66× |
| Mecklenburg-Vorpommern | 4,870 | 0.62× |
| Saarland | 3,329 | 0.66× |
| Bremen | 3,266 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bank account | 9.2× | Business & Career |
| Home Delivery | 5.05× | Food & Beverages |
| Humans (TV series) | 6.64× | Movies & TV |
| Gil Ofarim | 1.61× | Music & Radio |
| Artistic inspiration | 1.53× | Arts & Culture |
| Natural rubber | 2.61× | Cars & Mobility |
| Lindy Hop | 8.96× | Music & Radio |
| Handmade Gifts | 2.02× | Kids & Family |
| Hypothec | 5.41× | Business & Career |
| Tulkarm | 11.25× | Travel & Leisure |
| Anton Corbijn | 10.05× | Arts & Culture |
| WonderJeans | 10.84× | Fashion & Accessoires |
| Grappling | 1.75× | Sports |
| Škoda Kodiaq | 1.51× | Cars & Mobility |
| Eminönü | 12.31× | Travel & Leisure |
| hayrettin | 19.29× | Movies & TV |
| National Paralympic Committee | 5.64× | Sports |
| Jaguar F-Pace | 4.3× | Cars & Mobility |
| Corfu (regional unit) | 1.99× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.95× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.32 |
| Quality Awareness | PREMIUM | 2.03 |
| Creativity | OPEN | 1.68 |
| Risk Appetite | THRILL | 1.64 |
| Luxury Orientation | PREMIUM | 1.61 |
| Individualism | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.5% |
| China | 13.1% |
| Germany | 9.8% |
See JD.com audiences in other countries
More Shopping audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does JD.com have in Germany?
JD.com has an estimated audience of 409,205 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of JD.com fans?
53.0% of JD.com fans are female, 47.0% are male, with an average age of 36.4 years.
Which brands do JD.com fans like most?
JD.com fans show strongest brand affinity for Bank account (9.2×), Home Delivery (5.05×), and Humans (TV series) (6.64×) over the country average.
Where do JD.com fans live in Germany?
JD.com fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,039), Bayern (reach 92,062), and Baden-Württemberg (reach 74,524). These three regions account for the largest share of the active audience.
What other brands do JD.com fans also like?
Beyond JD.com itself, the audience over-indexes on Home Delivery (5.05×), Humans (TV series) (6.64×), Gil Ofarim (1.61×), and Artistic inspiration (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for JD.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.