JD.com Audience in Germany
A data profile of the people who buy, follow and care about JD.com in Germany — modelled from more than twelve digital signal sources. JD.com has an estimated audience of 414,170 people in Germany.
The average JD.com fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Lazaro, AliExpress, Beirut, with strongest over-indexing on Lazaro (155.08× the country average).
Demographically, the JD.com audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Luxury Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical JD.com fan in Germany is balanced, around 36.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Lazaro.
At a glance
The key figures that characterise the JD.com profile in Germany.
Search interest · 12-month trend
Audience demographics of JD.com
53.0% are female, 47.0% are male, average age 36.4.
Gender split
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 36.4 |
| Estimated audience size | 414,170 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide JD.com audience comes from Germany.
| Country | Share |
|---|---|
| United States | 13.8% |
| China | 13.4% |
| Germany | 10.1% |
Geography
Where the JD.com audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~90K | 1.31× | |
| 02 | Hessen | ~40K | 1.28× | |
| 03 | Hamburg | ~10K | 1.23× | |
| 04 | Baden-Württemberg | ~70K | 1.20× | |
| 05 | Berlin | ~20K | 1.14× | |
| 06 | Nordrhein-Westfalen | ~100K | 1.13× | |
| 07 | Schleswig-Holstein | ~10K | 1.01× | |
| 08 | Rheinland-Pfalz | ~20K | 0.98× | |
| 09 | Bremen | ~3K | 0.98× | |
| 10 | Niedersachsen | ~40K | 0.94× | |
| 11 | Sachsen | ~20K | 0.92× | |
| 12 | Saarland | ~4K | 0.88× | |
| 13 | Brandenburg | ~10K | 0.87× | |
| 14 | Mecklenburg-Vorpommern | ~7K | 0.87× | |
| 15 | Thüringen | ~9K | 0.85× | |
| 16 | Sachsen-Anhalt | ~8K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the JD.com audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lazaro | Fashion & Accessoires | 155.08× | ||
| 02 | Astro (Malaysian satellite television) | Movies & TV | 26.60× | ||
| 03 | American Music Award | Music & Radio | 20.00× | ||
| 04 | The Blues Brothers | Movies & TV | 20.00× | ||
| 05 | Jennette McCurdy | Movies & TV | 18.92× | ||
| 06 | Katey Sagal | Movies & TV | 14.69× | ||
| 07 | Taobao | Shopping | 13.57× | ||
| 08 | Rakuten | Shopping | 13.36× | ||
| 09 | Bahrain | Travel & Leisure | 13.33× | ||
| 10 | Jon Bon Jovi | Music & Radio | 12.90× | ||
| 11 | Beirut | Travel & Leisure | 11.83× | ||
| 12 | Fargo (film) | Movies & TV | 11.37× | ||
| 13 | Smallville | Movies & TV | 10.82× | ||
| 14 | Eyewear | Fashion & Accessoires | 8.57× | ||
| 15 | Morocco | Travel & Leisure | 7.60× | ||
| 16 | Sneaker collecting | Fashion & Accessoires | 6.83× | ||
| 17 | AliExpress | Shopping | 6.45× | ||
| 18 | Primark | Shopping | 4.77× | ||
| 19 | Master's degree | Business & Career | 4.62× | ||
| 20 | Indeed.com | Business & Career | 3.51× |
Personality of the JD.com audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.64× | |
| Spirituality | BALANCE | 1.62× | |
| Career Orientation | POWER | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.60× | |
| Community Orientation | OPEN | 0.83× | |
| Mindfulness | BALANCE | 0.84× |
Frequently asked questions
How many fans does JD.com have in Germany?
JD.com has an estimated audience of 414,170 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of JD.com fans?
53.0% of JD.com fans are female, 47.0% are male, with an average age of 36.4 years.
Which brands do JD.com fans like most?
JD.com fans show strongest brand affinity for Lazaro (155.08×), AliExpress (6.45×), and Beirut (11.83×) over the country average.
Where do JD.com fans live in Germany?
JD.com fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do JD.com fans also like?
Beyond JD.com itself, the audience over-indexes on AliExpress (6.45×), Beirut (11.83×), Astro (Malaysian satellite television) (26.6×), and Primark (4.77×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Shopping audiences in Germany
See JD.com audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for JD.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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