Rascasse Audience Intelligence

JD.com Audience in United States

A data profile of the people who buy, follow and care about JD.com in United States — modelled from more than twelve digital signal sources. JD.com has an estimated audience of 565,045 people in United States.

#1094among Website / Newspaper / Magazine in United States#482in Shopping

The average JD.com fan in United States is 33.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Astro (Malaysian satellite television), Jonathan Rhys Meyers, Taobao, with strongest over-indexing on Astro (Malaysian satellite television) (61.33× the country average).

Demographically, the JD.com audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical JD.com fan in United States is more female, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Astro (Malaysian satellite television).

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the JD.com profile in United States.

Audience size
565K
in United States
Gender
55.6%♀
44.4% male
Age
33.5
average years
Country rank
#34097
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of JD.com

55.6% are female, 44.4% are male, average age 33.5.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for JD.com audience in United States
MetricValue
Female55.6%
Male44.4%
Average age33.5
Estimated audience size565,045
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the JD.com audience in United States
Age bracketShare%
16-1935%
20-2922%
30-3918%
40-4914%
50+11%
Fig. 04

Worldwide distribution

13.8%

of the worldwide JD.com audience comes from United States.

Worldwide audience distribution share by country for JD.com
CountryShare
United States13.8%
China13.4%
Germany10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the JD.com audience in United States is strongest.

Fig. 05

Top regions by affinity

JD.com fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.95×
02New York~50K1.73×
03New Jersey~20K1.60×
04Wyoming~1K1.47×
05Washington~20K1.43×
06Nebraska~4K1.32×
07Washington, District of Columbia~2K1.28×
08Massachusetts~10K1.19×
09Kansas~5K1.16×
10Connecticut~6K1.10×
11Oregon~7K1.09×
12Virginia~10K1.08×
13Illinois~20K1.05×
14Georgia~20K1.05×
15Nevada~6K1.04×
16Alaska~1K1.03×
17North Dakota~1K1.03×
18Florida~40K1.02×
19South Dakota~1K1.00×
20Indiana~10K0.98×
21Delaware~2K0.98×
22Texas~50K0.97×
23Maryland~9K0.97×
24Arkansas~5K0.97×
25Montana~2K0.97×
26Rhode Island~2K0.96×
27Pennsylvania~20K0.94×
28Arizona~10K0.93×
29West Virginia~2K0.93×
30Hawaii~2K0.93×
31New Hampshire~2K0.93×
32Kentucky~7K0.92×
33Maine~2K0.92×
34Mississippi~4K0.91×
35Idaho~3K0.91×
36Iowa~4K0.90×
37New Mexico~3K0.89×
38South Carolina~7K0.88×
39Louisiana~6K0.88×
40Ohio~20K0.87×
41North Carolina~10K0.87×
42Missouri~8K0.87×
43Alabama~7K0.87×
44Oklahoma~5K0.87×
45Utah~4K0.87×
46Tennessee~10K0.86×
47Michigan~10K0.84×
48Colorado~8K0.84×
49Wisconsin~7K0.83×
50Minnesota~7K0.83×
Fig. 06

Affinity by region

Affinity by region — JD.com, United States
0.83×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JD.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JD.com audience
#·InterestCategoryAffinity×
01Jonathan Rhys MeyersFashion & Accessoires86.85×
02Astro (Malaysian satellite television)Movies & TV61.33×
03BahrainTravel & Leisure40.13×
04Egypt national football teamSports25.90×
05TaobaoShopping24.53×
06G2 EsportsGames24.51×
07Arabic coffeeFood & Beverages20.00×
08Mohamed SalahSports20.00×
09EnyaMusic & Radio20.00×
10Women's ShoesFashion & Accessoires19.90×
11Borussia DortmundSports11.59×
12JollibeeFood & Beverages11.27×
13United States national football teamSports10.31×
14HindiPolitics & Society9.12×
15LebanonTravel & Leisure7.96×
16BTSMusic & Radio7.44×
17RakutenShopping6.74×
18City BankBusiness & Career6.47×
19Bath and BodyworksShopping5.79×
20Indeed.comBusiness & Career3.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JD.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JD.com audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.27×
Price SensitivityPREMIUM1.71×
Luxury OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JD.com audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Pet OwnershipJOY0.85×
ExtroversionTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does JD.com have in United States?

JD.com has an estimated audience of 565,045 people in United States, concentrated in California and New York.

02

What is the gender split and age of JD.com fans?

55.6% of JD.com fans are female, 44.4% are male, with an average age of 33.5 years.

03

Which brands do JD.com fans like most?

JD.com fans show strongest brand affinity for Astro (Malaysian satellite television) (61.33×), Jonathan Rhys Meyers (86.85×), and Taobao (24.53×) over the country average.

04

Where do JD.com fans live in United States?

JD.com fans in United States are most concentrated in California (reach ~100K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do JD.com fans also like?

Beyond JD.com itself, the audience over-indexes on Jonathan Rhys Meyers (86.85×), Taobao (24.53×), Bahrain (40.13×), and Jollibee (11.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See JD.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for JD.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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