JD.com Audience in United States

JD.com logo

JD.com has an estimated audience of 566,812 people in United States. 55.6% are female, 44.4% are male, average age 33.5. Top regions: California, New York, Texas. Top brand affinities: Georgia Southern Eagles football, Product design, Berenstain Bears, Pro-Ject, Historic site.

The average JD.com fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Georgia Southern Eagles football, Product design, Berenstain Bears, with strongest over-indexing on Georgia Southern Eagles football (27× the country average). Demographically, the JD.com audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of JD.com fans

Demographic split for JD.com audience in United States
MetricValue
Female55.6%
Male44.4%
Average age33.5
Estimated audience size566,812

Audience persona

The typical JD.com fan in United States is more female, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Georgia Southern Eagles football.

Top regions in United States

Top regions ranked by reach for JD.com in United States
RegionReachAffinity
California130,5632.09×
New York59,6611.88×
Texas50,3991.03×
Florida38,9061.01×
New Jersey26,6621.85×
Illinois21,3561.13×
Georgia19,2051.1×
Washington17,7381.56×
Pennsylvania17,5650.92×
Virginia16,8661.22×
Ohio16,0540.92×
Massachusetts15,3431.37×
North Carolina14,2520.84×
Michigan11,5960.78×
Arizona11,2010.97×
Indiana10,3591×
Maryland9,3230.96×
Tennessee8,4140.74×
Oregon8,1321.25×
Missouri7,4730.82×
Connecticut7,2811.28×
Colorado7,1760.8×
Minnesota6,5820.81×
Nevada6,3151.15×
Wisconsin6,2030.73×
Kentucky6,0430.85×
South Carolina5,9670.7×
Nebraska5,7232.01×
Louisiana5,2980.72×
Alabama5,1610.65×
Arkansas4,6781×
Oklahoma4,5750.73×
Iowa4,0130.86×
Utah3,1440.62×
Mississippi3,0490.65×
Kansas2,8530.64×
Washington, District of Columbia2,7071.59×
Hawaii1,8170.75×
New Mexico1,6530.58×
New Hampshire1,6030.72×
Idaho1,5850.56×
West Virginia1,4870.56×
Alaska1,3701.13×
Rhode Island1,3650.76×
Montana1,2940.82×
Maine1,2740.63×
North Dakota1,2431.07×
Delaware1,2230.78×
South Dakota1,1790.9×
Vermont1,1641.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for JD.com audience
BrandAffinityCategory
Georgia Southern Eagles football27×Sports
Product design3.64×Business & Career
Berenstain Bears12.91×Literature
Pro-Ject6.45×Music & Radio
Historic site6.68×Arts & Culture
Emperor Entertainment Group18.23×Business & Career
UK garage7.33×Music & Radio
Iowa Lottery13.47×Games
Stamp collecting5.9×Home & Garden
Laneige6.13×Beauty & Wellness
TeachHUB4.05×Business & Career
Kona Grill10.83×Food & Beverages
Electrolyte4.57×Health
Vocal harmony3.96×Music & Radio
Isometric exercise7.42×Sports
Home equity1.63×Home & Garden
Hilversum50.91×Travel & Leisure
Buying and Selling Real Estate6.41×Home & Garden
EShakti8.61×Shopping
Bank account1.94×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by JD.com audience
TraitClusterScore
PatriotismCONSERVATISM1.58
Luxury OrientationPREMIUM1.47
LGBTQ+ IdentityOPEN1.32
Quality AwarenessPREMIUM1.29
Early Adopter MentalityPOWER1.22
MindfulnessBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for JD.com
CountryShare
United States13.5%
China13.1%
Germany9.8%

See JD.com audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does JD.com have in United States?

JD.com has an estimated audience of 566,812 people in United States, concentrated in California and New York.

What is the gender split and age of JD.com fans?

55.6% of JD.com fans are female, 44.4% are male, with an average age of 33.5 years.

Which brands do JD.com fans like most?

JD.com fans show strongest brand affinity for Georgia Southern Eagles football (27×), Product design (3.64×), and Berenstain Bears (12.91×) over the country average.

Where do JD.com fans live in United States?

JD.com fans in United States are most concentrated in California (reach 130,563), New York (reach 59,661), and Texas (reach 50,399). These three regions account for the largest share of the active audience.

What other brands do JD.com fans also like?

Beyond JD.com itself, the audience over-indexes on Product design (3.64×), Berenstain Bears (12.91×), Pro-Ject (6.45×), and Historic site (6.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for JD.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.