Jimmy Smits Audience in Germany
Jimmy Smits has an estimated audience of 254,088 people in Germany. 100.0% are female, 0.0% are male, average age 46.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: American Airlines, QVC, Western Union, Citibank, RTL Television.
The average Jimmy Smits fan in Germany is 46.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include American Airlines, QVC, Western Union, with strongest over-indexing on American Airlines (66.67× the country average). Demographically, the Jimmy Smits audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Jimmy Smits fans
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 46.4 |
| Estimated audience size | 254,088 |
Audience persona
The typical Jimmy Smits fan in Germany is more female, around 46.4 years old, with strong Price Sensitivity tendencies and a notable affinity for American Airlines.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,364 | 1.19× |
| Bayern | 35,990 | 0.88× |
| Baden-Württemberg | 31,098 | 0.9× |
| Niedersachsen | 28,057 | 1.14× |
| Hessen | 18,491 | 0.96× |
| Rheinland-Pfalz | 14,648 | 1.15× |
| Berlin | 11,204 | 0.99× |
| Schleswig-Holstein | 10,962 | 1.2× |
| Sachsen | 9,514 | 0.76× |
| Brandenburg | 7,670 | 0.97× |
| Sachsen-Anhalt | 6,106 | 0.93× |
| Hamburg | 5,297 | 0.92× |
| Thüringen | 5,067 | 0.78× |
| Mecklenburg-Vorpommern | 4,072 | 0.84× |
| Saarland | 4,064 | 1.3× |
| Bremen | 2,361 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| American Airlines | 66.67× | Travel & Leisure |
| QVC | 4.54× | Movies & TV |
| Western Union | 5.44× | Business & Career |
| Citibank | 33.33× | Business & Career |
| RTL Television | 4.02× | Movies & TV |
| Deichmann | 3.06× | Shopping |
| Ernsting's family | 4.39× | Shopping |
| Gute Zeiten, schlechte Zeiten | 3.44× | Movies & TV |
| Obi (store) | 2.27× | Shopping |
| Florian Silbereisen | 3.86× | Music & Radio |
| Schlager music | 3.08× | Music & Radio |
| Helene Fischer | 2.77× | Music & Radio |
| Soap opera | 4.67× | Movies & TV |
| Breaking news | 2.53× | Movies & TV |
| Tagesschau | 1.68× | Movies & TV |
| Lidl | 1.81× | Shopping |
| Children's literature | 3.69× | Literature |
| Tchibo | 2.63× | Shopping |
| Recipes | 2.11× | Food & Beverages |
| Rossmann | 1.99× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.54 |
| Family Orientation | CONSERVATISM | 1.48 |
| DIY Mentality | THRILL | 1.4 |
| Pet Ownership | JOY | 1.32 |
| Convenience Orientation | PREMIUM | 1.26 |
| Creativity | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.4% |
| Germany | 19.2% |
| Italy | 4.7% |
See Jimmy Smits audiences in other countries
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Frequently asked questions
How many fans does Jimmy Smits have in Germany?
Jimmy Smits has an estimated audience of 254,088 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jimmy Smits fans?
100.0% of Jimmy Smits fans are female, 0.0% are male, with an average age of 46.4 years.
Which brands do Jimmy Smits fans like most?
Jimmy Smits fans show strongest brand affinity for American Airlines (66.67×), QVC (4.54×), and Western Union (5.44×) over the country average.
Where do Jimmy Smits fans live in Germany?
Jimmy Smits fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,364), Bayern (reach 35,990), and Baden-Württemberg (reach 31,098). These three regions account for the largest share of the active audience.
What other brands do Jimmy Smits fans also like?
Beyond Jimmy Smits itself, the audience over-indexes on QVC (4.54×), Western Union (5.44×), Citibank (33.33×), and RTL Television (4.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jimmy Smits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.