Rascasse Audience Intelligence

Jimmy Smits Audience in United States

A data profile of the people who buy, follow and care about Jimmy Smits in United States — modelled from more than twelve digital signal sources. Jimmy Smits has an estimated audience of 790,800 people in United States.

#1986among Actor Actress or TV Star in United States#6410among Person in United States#3696in Music & Radio

The average Jimmy Smits fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Colorado Rockies, Jessica Alba, Atlético Madrid, with strongest over-indexing on Colorado Rockies (57.98× the country average).

Demographically, the Jimmy Smits audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jimmy Smits fan in United States is balanced, around 36.8 years old, with strong Family Orientation tendencies and a notable affinity for Colorado Rockies.

Category: Music & Radio · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jimmy Smits profile in United States.

Audience size
791K
in United States
Gender
54.0%♀
46.0% male
Age
36.8
average years
Country rank
#27675
Person in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jimmy Smits fans

54.0% are female, 46.0% are male, average age 36.8.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Jimmy Smits audience in United States
MetricValue
Female54.0%
Male46.0%
Average age36.8
Estimated audience size790,800
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Jimmy Smits audience in United States
Age bracketShare%
16-1919%
20-2924%
30-3927%
40-4920%
50+10%
Fig. 04

Worldwide distribution

71.1%

of the worldwide Jimmy Smits audience comes from United States.

Worldwide audience distribution share by country for Jimmy Smits
CountryShare
United States71.1%
Germany18.3%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jimmy Smits audience in United States is strongest.

Fig. 05

Top regions by affinity

Jimmy Smits fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~6K1.34×
02California~100K1.23×
03Arizona~20K1.16×
04New Hampshire~4K1.16×
05Oregon~10K1.15×
06Connecticut~10K1.12×
07Nevada~10K1.12×
08Maine~4K1.12×
09Rhode Island~3K1.11×
10West Virginia~5K1.10×
11Kentucky~10K1.08×
12New York~60K1.06×
13Pennsylvania~30K1.05×
14Illinois~30K1.05×
15Ohio~30K1.05×
16Montana~3K1.05×
17Oklahoma~10K1.04×
18Texas~90K1.03×
19Idaho~5K1.03×
20Delaware~3K1.03×
21New Jersey~20K1.02×
22Washington~20K1.02×
23Massachusetts~20K1.02×
24Arkansas~8K1.02×
25Colorado~20K1.01×
26Michigan~30K1.00×
27Indiana~20K1.00×
28Missouri~20K1.00×
29Kansas~8K1.00×
30Florida~60K0.99×
31North Carolina~30K0.99×
32South Carolina~10K0.99×
33Vermont~2K0.99×
34Tennessee~20K0.98×
35Wisconsin~10K0.98×
36Iowa~8K0.96×
37Nebraska~5K0.95×
38Virginia~20K0.93×
39Maryland~20K0.92×
40Minnesota~10K0.90×
41Utah~8K0.90×
42Alaska~2K0.90×
43South Dakota~2K0.88×
44Alabama~10K0.87×
45North Dakota~2K0.86×
46Georgia~30K0.85×
47Mississippi~7K0.84×
48Washington, District of Columbia~2K0.84×
49Louisiana~10K0.82×
50Hawaii~3K0.78×
Fig. 06

Affinity by region

Affinity by region — Jimmy Smits, United States
0.78×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jimmy Smits audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jimmy Smits audience
#·InterestCategoryAffinity×
01Dynamo DresdenSports69.79×
02Colorado RockiesSports57.98×
03Deportivo AlavésSports39.41×
04FC Schalke 04Sports19.71×
05Atlético MadridSports17.45×
0623andMeHealth14.53×
07Jessica AlbaMovies & TV12.53×
08San Diego PadresSports7.63×
09Milwaukee BrewersSports6.58×
10Pittsburgh PiratesSports6.14×
11Las Vegas RaidersSports5.80×
12QVCMovies & TV5.38×
13FedExBusiness & Career5.14×
14Sustainable energyHome & Garden5.03×
15Detroit TigersSports4.82×
16Non-alcoholic beverageFood & Beverages4.77×
17Renewable energyBusiness & Career4.71×
18Discount storesShopping3.87×
19Mortgage loansBusiness & Career3.46×
20PinterestInternet & Social Media2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jimmy Smits audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jimmy Smits audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.25×
Convenience OrientationPREMIUM2.59×
Price SensitivityPREMIUM2.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jimmy Smits audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.58×
MindfulnessBALANCE0.61×
Luxury OrientationPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jimmy Smits have in United States?

Jimmy Smits has an estimated audience of 790,800 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jimmy Smits fans?

54.0% of Jimmy Smits fans are female, 46.0% are male, with an average age of 36.8 years.

03

Which brands do Jimmy Smits fans like most?

Jimmy Smits fans show strongest brand affinity for Colorado Rockies (57.98×), Jessica Alba (12.53×), and Atlético Madrid (17.45×) over the country average.

04

Where do Jimmy Smits fans live in United States?

Jimmy Smits fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Jimmy Smits fans also like?

Beyond Jimmy Smits itself, the audience over-indexes on Jessica Alba (12.53×), Atlético Madrid (17.45×), FedEx (5.14×), and Dynamo Dresden (69.79×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jimmy Smits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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