Jimmy Smits Audience in United States

Jimmy Smits logo

Jimmy Smits has an estimated audience of 959,927 people in United States. 54.0% are female, 46.0% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Home construction, St Matthew Passion, Penn & Teller, Whataburger.

The average Jimmy Smits fan in United States is 36.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Home construction, St Matthew Passion, with strongest over-indexing on Minnesota (3.89× the country average). Demographically, the Jimmy Smits audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Jimmy Smits fans

Demographic split for Jimmy Smits audience in United States
MetricValue
Female54.0%
Male46.0%
Average age36.8
Estimated audience size959,927

Audience persona

The typical Jimmy Smits fan in United States is balanced, around 36.8 years old, with strong Career Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Jimmy Smits in United States
RegionReachAffinity
California137,6531.3×
Texas91,8281.11×
Florida68,2261.05×
New York59,0381.1×
Illinois35,4841.11×
Pennsylvania34,1191.06×
Ohio31,6041.07×
North Carolina29,6101.03×
Georgia26,4230.89×
Michigan26,0951.04×
New Jersey26,0161.07×
Arizona22,5781.15×
Virginia21,3920.91×
Washington20,7801.08×
Massachusetts19,2511.02×
Tennessee18,9720.99×
Indiana18,2161.04×
Colorado15,5681.03×
Maryland15,1290.92×
Missouri15,0550.97×
Wisconsin14,4011×
South Carolina14,0810.97×
Kentucky13,0511.08×
Oregon12,6651.15×
Minnesota12,5310.91×
Nevada11,1381.2×
Oklahoma11,0121.03×
Alabama10,9980.82×
Connecticut10,6391.11×
Louisiana10,0050.81×
Arkansas8,0431.02×
Utah7,9430.92×
Kansas7,5421×
Iowa7,4530.94×
New Mexico6,6431.38×
Mississippi6,2700.79×
Idaho4,9281.02×
West Virginia4,7191.06×
Nebraska4,4850.93×
New Hampshire4,3261.14×
Maine3,6051.05×
Rhode Island3,2931.08×
Hawaii3,0950.75×
Montana2,8051.05×
Delaware2,5610.97×
Washington, District of Columbia2,1860.76×
South Dakota1,7500.79×
Alaska1,6640.81×
Vermont1,5180.9×
North Dakota1,5080.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jimmy Smits audience
BrandAffinityCategory
Minnesota3.89×Travel & Leisure
Home construction2.24×Home & Garden
St Matthew Passion57.14×
Penn & Teller10.86×Movies & TV
Whataburger2.06×Food & Beverages
Panama4.3×Travel & Leisure
JTV (Indonesia)5.43×
Justice2.78×Politics & Society
Shelby Foote10.15×Literature
Mad About You8.61×Movies & TV
Dental hygienist4.52×Health
Mackenzie Foy4.58×Fashion & Accessoires
Ixtapaluca7.49×Travel & Leisure
bumGenius18.41×Kids & Family
Bus Driver (video game)7.35×Games
The Boomtown Rats23.29×Music & Radio
Public speaking1.56×Politics & Society
Toros de Tijuana9.78×Sports
Ext JS10.74×Technology & Electronics
War on Terror2.72×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jimmy Smits audience
TraitClusterScore
Career OrientationPOWER1.65
Family OrientationCONSERVATISM1.65
ExtroversionTHRILL1.64
Urban LifestyleOPEN1.47
TraditionCONSERVATISM1.43
LGBTQ+ IdentityOPEN1.42

Worldwide distribution

Worldwide audience distribution share by country for Jimmy Smits
CountryShare
United States72.4%
Germany19.2%
Italy4.7%

See Jimmy Smits audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Jimmy Smits have in United States?

Jimmy Smits has an estimated audience of 959,927 people in United States, concentrated in California and Texas.

What is the gender split and age of Jimmy Smits fans?

54.0% of Jimmy Smits fans are female, 46.0% are male, with an average age of 36.8 years.

Which brands do Jimmy Smits fans like most?

Jimmy Smits fans show strongest brand affinity for Minnesota (3.89×), Home construction (2.24×), and St Matthew Passion (57.14×) over the country average.

Where do Jimmy Smits fans live in United States?

Jimmy Smits fans in United States are most concentrated in California (reach 137,653), Texas (reach 91,828), and Florida (reach 68,226). These three regions account for the largest share of the active audience.

What other brands do Jimmy Smits fans also like?

Beyond Jimmy Smits itself, the audience over-indexes on Home construction (2.24×), St Matthew Passion (57.14×), Penn & Teller (10.86×), and Whataburger (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jimmy Smits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.