Jumping Audience in Germany
Jumping has an estimated audience of 288,310 people in Germany. 71.9% are female, 28.1% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities: Rossmann, Goes, Home Office, Sri Lankan Tamil cinema, Tigran Hamasyan.
The average Jumping fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities include Rossmann, Goes, Home Office, with strongest over-indexing on Rossmann (1.69× the country average). Demographically, the Jumping audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Jumping fans
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 34.9 |
| Estimated audience size | 288,310 |
Audience persona
The typical Jumping fan in Germany is more female, around 34.9 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 39,958 | 0.63× |
| Bayern | 31,467 | 0.68× |
| Sachsen | 30,001 | 2.12× |
| Baden-Württemberg | 27,194 | 0.69× |
| Thüringen | 24,869 | 3.39× |
| Hessen | 19,948 | 0.91× |
| Niedersachsen | 17,164 | 0.61× |
| Sachsen-Anhalt | 15,465 | 2.07× |
| Berlin | 12,487 | 0.97× |
| Rheinland-Pfalz | 10,336 | 0.72× |
| Brandenburg | 6,764 | 0.76× |
| Schleswig-Holstein | 6,203 | 0.6× |
| Hamburg | 4,274 | 0.66× |
| Mecklenburg-Vorpommern | 3,065 | 0.56× |
| Saarland | 1,663 | 0.47× |
| Bremen | 1,248 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.69× | Shopping |
| Goes | 1.95× | Travel & Leisure |
| Home Office | 2.06× | Business & Career |
| Sri Lankan Tamil cinema | 29.91× | Movies & TV |
| Tigran Hamasyan | 17.53× | Music & Radio |
| Product design | 1.6× | Business & Career |
| Icon (magazine) | 2.32× | Arts & Culture |
| Hà Giang | 28.28× | Travel & Leisure |
| Hachis Parmentier | 9.51× | Food & Beverages |
| Waipahu, Hawaii | 49.41× | Travel & Leisure |
| Bank account | 1.91× | Business & Career |
| Kingdom of Judah | 4.25× | Politics & Society |
| Jaguar F-Pace | 3.14× | Cars & Mobility |
| Cachorro | 1.71× | Pets & Animals |
| Circular economy | 2.4× | Business & Career |
| Ho, Ghana | 2.01× | Travel & Leisure |
| Fantasy Earth: Zero | 2.81× | Games |
| Howrse | 6.57× | Games |
| Gujrat District | 17× | Travel & Leisure |
| Oktay Kaynarca | 3× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.96 |
| Pet Ownership | JOY | 1.28 |
| Creativity | OPEN | 1.26 |
| Sports Activity | POWER | 1.21 |
| DIY Mentality | THRILL | 1.17 |
| Luxury Orientation | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.5% |
| Germany | 6.3% |
| United Kingdom | 6.2% |
See Jumping audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Jumping have in Germany?
Jumping has an estimated audience of 288,310 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jumping fans?
71.9% of Jumping fans are female, 28.1% are male, with an average age of 34.9 years.
Which brands do Jumping fans like most?
Jumping fans show strongest brand affinity for Rossmann (1.69×), Goes (1.95×), and Home Office (2.06×) over the country average.
Where do Jumping fans live in Germany?
Jumping fans in Germany are most concentrated in Nordrhein-Westfalen (reach 39,958), Bayern (reach 31,467), and Sachsen (reach 30,001). These three regions account for the largest share of the active audience.
What other brands do Jumping fans also like?
Beyond Jumping itself, the audience over-indexes on Goes (1.95×), Home Office (2.06×), Sri Lankan Tamil cinema (29.91×), and Tigran Hamasyan (17.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jumping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.