Kevin Kühnert Audience in Germany
Kevin Kühnert has an estimated audience of 1,056,793 people in Germany. 44.8% are female, 55.2% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Scooby-Doo, Western Union, German television comedy, Markus Lanz.
The average Kevin Kühnert fan in Germany is 43.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Scooby-Doo, Western Union, with strongest over-indexing on Satire (7.87× the country average). Demographically, the Kevin Kühnert audience skews more male with an average age of 43.2, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Kevin Kühnert fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 43.2 |
| Estimated audience size | 1,056,793 |
Audience persona
The typical Kevin Kühnert fan in Germany is more male, around 43.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 230,231 | 0.99× |
| Bayern | 153,605 | 0.9× |
| Baden-Württemberg | 128,239 | 0.88× |
| Niedersachsen | 110,803 | 1.07× |
| Hessen | 75,533 | 0.93× |
| Berlin | 61,118 | 1.29× |
| Sachsen | 54,556 | 1.05× |
| Rheinland-Pfalz | 52,332 | 0.98× |
| Brandenburg | 38,663 | 1.17× |
| Schleswig-Holstein | 37,140 | 0.97× |
| Thüringen | 29,164 | 1.08× |
| Sachsen-Anhalt | 24,737 | 0.9× |
| Hamburg | 24,593 | 1.02× |
| Mecklenburg-Vorpommern | 20,475 | 1.01× |
| Saarland | 11,488 | 0.88× |
| Bremen | 8,022 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 7.87× | Literature |
| Scooby-Doo | 6.26× | Movies & TV |
| Western Union | 5.26× | Business & Career |
| German television comedy | 6.59× | Movies & TV |
| Markus Lanz | 3.99× | Movies & TV |
| Borussia Dortmund | 1.52× | Sports |
| Che Guevara | 9.17× | Politics & Society |
| Roland Kaiser | 3.27× | Music & Radio |
| Pets | 1.63× | Pets & Animals |
| Focus | 3.07× | News |
| Sam Neill | 8.63× | Movies & TV |
| Spiegel Online | 1.79× | News |
| Allgäu | 4.88× | Travel & Leisure |
| Der Tagesspiegel | 2.86× | News |
| RTL Television | 2.6× | Movies & TV |
| Automobiles | 1.61× | Cars & Mobility |
| Westdeutscher Rundfunk | 2.77× | Movies & TV |
| Solidarity | 4.24× | Politics & Society |
| Reinhard Mey | 3.99× | Music & Radio |
| Vacation rental | 3.02× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.8 |
| Patriotism | CONSERVATISM | 1.6 |
| Pet Ownership | JOY | 1.41 |
| Need for Security | CONSERVATISM | 1.4 |
| Tradition | CONSERVATISM | 1.36 |
| Healthy Lifestyle | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.1% |
| Switzerland | 1.7% |
| Austria | 1.7% |
See Kevin Kühnert audiences in other countries
More Politician audiences in Germany
- Julia Klöckner (6,353,376)
- Friedrich Merz (5,955,023)
- Alice Weidel (4,603,801)
- Annalena Baerbock (3,196,163)
- Lars Klingbeil (3,027,025)
Frequently asked questions
How many fans does Kevin Kühnert have in Germany?
Kevin Kühnert has an estimated audience of 1,056,793 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kevin Kühnert fans?
44.8% of Kevin Kühnert fans are female, 55.2% are male, with an average age of 43.2 years.
Which brands do Kevin Kühnert fans like most?
Kevin Kühnert fans show strongest brand affinity for Satire (7.87×), Scooby-Doo (6.26×), and Western Union (5.26×) over the country average.
Where do Kevin Kühnert fans live in Germany?
Kevin Kühnert fans in Germany are most concentrated in Nordrhein-Westfalen (reach 230,231), Bayern (reach 153,605), and Baden-Württemberg (reach 128,239). These three regions account for the largest share of the active audience.
What other brands do Kevin Kühnert fans also like?
Beyond Kevin Kühnert itself, the audience over-indexes on Scooby-Doo (6.26×), Western Union (5.26×), German television comedy (6.59×), and Markus Lanz (3.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kevin Kühnert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.