Klaas Heufer-Umlauf Audience in Germany
Klaas Heufer-Umlauf has an estimated audience of 509,351 people in Germany. 44.5% are female, 55.5% are male, average age 29.3. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Borussia Dortmund, Sports, Harry Potter, Business and industry, Presenter.
The average Klaas Heufer-Umlauf fan in Germany is 29.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Borussia Dortmund, Sports, Harry Potter, with strongest over-indexing on Borussia Dortmund (1.83× the country average). Demographically, the Klaas Heufer-Umlauf audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Comedian
Demographics of Klaas Heufer-Umlauf fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 29.3 |
| Estimated audience size | 509,351 |
Audience persona
The typical Klaas Heufer-Umlauf fan in Germany is more male, around 29.3 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 120,859 | 1.08× |
| Bayern | 74,156 | 0.91× |
| Niedersachsen | 63,538 | 1.28× |
| Baden-Württemberg | 58,990 | 0.85× |
| Hessen | 31,888 | 0.82× |
| Berlin | 24,694 | 1.08× |
| Schleswig-Holstein | 22,497 | 1.23× |
| Rheinland-Pfalz | 21,612 | 0.85× |
| Sachsen | 21,051 | 0.84× |
| Brandenburg | 17,934 | 1.14× |
| Hamburg | 14,124 | 1.23× |
| Sachsen-Anhalt | 12,001 | 0.91× |
| Thüringen | 11,941 | 0.92× |
| Mecklenburg-Vorpommern | 9,557 | 0.98× |
| Saarland | 5,434 | 0.87× |
| Bremen | 4,391 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.83× | Sports |
| Sports | 1.9× | Sports |
| Harry Potter | 1.94× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
| Presenter | 6.64× | Movies & TV |
| Collien Ulmen-Fernandes | 3.65× | Movies & TV |
| Finch | 3.34× | Music & Radio |
| Sportschau | 2.48× | Sports |
| FC Bayern Munich | 1.72× | Sports |
| SV Werder Bremen | 2.14× | Sports |
| Friends | 2.58× | Movies & TV |
| Christian Ulmen | 3.38× | Movies & TV |
| Joko und Klaas | 13.27× | Movies & TV |
| Bundesliga | 1.58× | Sports |
| Transfermarkt | 2.2× | Sports |
| Television presenter | 5.63× | Movies & TV |
| UEFA Champions League | 1.63× | Sports |
| FIFA World Cup | 1.54× | Sports |
| 2. Bundesliga | 1.84× | Sports |
| VfB Stuttgart | 1.9× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.36 |
| Early Adopter Mentality | POWER | 1.21 |
| Pet Ownership | JOY | 1.15 |
| Sustainability | BALANCE | 1.13 |
| DIY Mentality | THRILL | 1.08 |
| Indulgence | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.8% |
| Austria | 6.5% |
| Switzerland | 3.7% |
See Klaas Heufer-Umlauf audiences in other countries
More Comedian audiences in Germany
- Lisa Eckhart (3,450,496)
- Dieter Hallervorden (2,731,211)
- Esther Schweins (2,453,405)
- Torsten Sträter (2,276,351)
- Hape Kerkeling (2,164,768)
Frequently asked questions
How many fans does Klaas Heufer-Umlauf have in Germany?
Klaas Heufer-Umlauf has an estimated audience of 509,351 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Klaas Heufer-Umlauf fans?
44.5% of Klaas Heufer-Umlauf fans are female, 55.5% are male, with an average age of 29.3 years.
Which brands do Klaas Heufer-Umlauf fans like most?
Klaas Heufer-Umlauf fans show strongest brand affinity for Borussia Dortmund (1.83×), Sports (1.9×), and Harry Potter (1.94×) over the country average.
Where do Klaas Heufer-Umlauf fans live in Germany?
Klaas Heufer-Umlauf fans in Germany are most concentrated in Nordrhein-Westfalen (reach 120,859), Bayern (reach 74,156), and Niedersachsen (reach 63,538). These three regions account for the largest share of the active audience.
What other brands do Klaas Heufer-Umlauf fans also like?
Beyond Klaas Heufer-Umlauf itself, the audience over-indexes on Sports (1.9×), Harry Potter (1.94×), Business and industry (1.51×), and Presenter (6.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Klaas Heufer-Umlauf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.