Joko und Klaas Audience in Germany
Joko und Klaas has an estimated audience of 350,741 people in Germany. 45.9% are female, 54.1% are male, average age 28.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Klaas Heufer-Umlauf, Presenter, Borussia Dortmund, Television presenter, Sportschau.
The average Joko und Klaas fan in Germany is 28.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Klaas Heufer-Umlauf, Presenter, Borussia Dortmund, with strongest over-indexing on Klaas Heufer-Umlauf (19.1× the country average). Demographically, the Joko und Klaas audience skews balanced with an average age of 28.2, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Joko und Klaas fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 28.2 |
| Estimated audience size | 350,741 |
Audience persona
The typical Joko und Klaas fan in Germany is balanced, around 28.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Klaas Heufer-Umlauf.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,314 | 1.03× |
| Bayern | 57,876 | 1.03× |
| Baden-Württemberg | 47,566 | 0.99× |
| Niedersachsen | 37,317 | 1.1× |
| Hessen | 22,786 | 0.85× |
| Berlin | 17,665 | 1.13× |
| Sachsen | 17,587 | 1.02× |
| Rheinland-Pfalz | 16,480 | 0.94× |
| Schleswig-Holstein | 15,579 | 1.24× |
| Brandenburg | 11,935 | 1.1× |
| Hamburg | 8,575 | 1.08× |
| Sachsen-Anhalt | 8,324 | 0.92× |
| Thüringen | 8,172 | 0.91× |
| Mecklenburg-Vorpommern | 6,893 | 1.03× |
| Saarland | 3,449 | 0.8× |
| Bremen | 2,505 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Klaas Heufer-Umlauf | 19.1× | Movies & TV |
| Presenter | 8.45× | Movies & TV |
| Borussia Dortmund | 1.77× | Sports |
| Television presenter | 8.41× | Movies & TV |
| Sportschau | 3.02× | Sports |
| Let's Dance (German TV series) | 3.52× | Movies & TV |
| Harry Potter | 1.95× | Movies & TV |
| Germany | 1.64× | Travel & Leisure |
| Food | 1.61× | Food & Beverages |
| medicina natural | 11.07× | Health |
| Jeannine Michaelsen | 12.4× | Movies & TV |
| Movies | 1.6× | Movies & TV |
| Consumer electronics | 1.59× | Technology & Electronics |
| Gala | 2.26× | News |
| Bundesliga | 1.82× | Sports |
| Tagesschau | 1.74× | Movies & TV |
| Online shopping | 1.53× | Shopping |
| FC Bayern Munich | 1.69× | Sports |
| Business | 1.56× | Business & Career |
| Bild | 1.66× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.27 |
| Sustainability | BALANCE | 1.19 |
| DIY Mentality | THRILL | 1.1 |
| Pet Ownership | JOY | 1.09 |
| Sports Activity | POWER | 1.04 |
| Healthy Lifestyle | BALANCE | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.4% |
| Austria | 7.3% |
| Switzerland | 5.4% |
See Joko und Klaas audiences in other countries
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Frequently asked questions
How many fans does Joko und Klaas have in Germany?
Joko und Klaas has an estimated audience of 350,741 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Joko und Klaas fans?
45.9% of Joko und Klaas fans are female, 54.1% are male, with an average age of 28.2 years.
Which brands do Joko und Klaas fans like most?
Joko und Klaas fans show strongest brand affinity for Klaas Heufer-Umlauf (19.1×), Presenter (8.45×), and Borussia Dortmund (1.77×) over the country average.
Where do Joko und Klaas fans live in Germany?
Joko und Klaas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,314), Bayern (reach 57,876), and Baden-Württemberg (reach 47,566). These three regions account for the largest share of the active audience.
What other brands do Joko und Klaas fans also like?
Beyond Joko und Klaas itself, the audience over-indexes on Presenter (8.45×), Borussia Dortmund (1.77×), Television presenter (8.41×), and Sportschau (3.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Joko und Klaas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.