Rascasse Audience Intelligence

Joko und Klaas Audience in Germany

A data profile of the people who buy, follow and care about Joko und Klaas in Germany — modelled from more than twelve digital signal sources. Joko und Klaas has an estimated audience of 348,640 people in Germany.

#184among TV personality in Germany#3230among Person in Germany#2563in Movies & TV

The average Joko und Klaas fan in Germany is 28.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Klaas Heufer-Umlauf, Presenter, Sportschau, with strongest over-indexing on Klaas Heufer-Umlauf (19.1× the country average).

Demographically, the Joko und Klaas audience skews balanced with an average age of 28.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Joko und Klaas fan in Germany is balanced, around 28.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Klaas Heufer-Umlauf.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joko und Klaas profile in Germany.

Audience size
349K
in Germany
Gender
45.9%♀
54.1% male
Age
28.2
average years
Country rank
#15569
Person in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joko und Klaas fans

45.9% are female, 54.1% are male, average age 28.2.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Joko und Klaas audience in Germany
MetricValue
Female45.9%
Male54.1%
Average age28.2
Estimated audience size348,640
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the Joko und Klaas audience in Germany
Age bracketShare%
16-1946%
20-2929%
30-3914%
40-497%
50+3%
Fig. 04

Worldwide distribution

80.1%

of the worldwide Joko und Klaas audience comes from Germany.

Worldwide audience distribution share by country for Joko und Klaas
CountryShare
Germany80.1%
Austria6.8%
Switzerland5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joko und Klaas audience in Germany is strongest.

Fig. 05

Top regions by affinity

Joko und Klaas fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~40K1.24×
02Schleswig-Holstein~20K1.20×
03Brandenburg~10K1.12×
04Hamburg~9K1.09×
05Mecklenburg-Vorpommern~7K1.09×
06Berlin~20K1.03×
07Bayern~60K1.01×
08Sachsen~20K1.01×
09Nordrhein-Westfalen~80K1.00×
10Thüringen~9K0.99×
11Baden-Württemberg~40K0.93×
12Sachsen-Anhalt~8K0.93×
13Bremen~3K0.93×
14Rheinland-Pfalz~20K0.89×
15Saarland~4K0.84×
16Hessen~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Joko und Klaas, Germany
0.81×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joko und Klaas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joko und Klaas audience
#·InterestCategoryAffinity×
01Klaas Heufer-UmlaufMovies & TV19.10×
02Jeannine MichaelsenMovies & TV12.40×
03medicina naturalHealth11.07×
04PresenterMovies & TV8.45×
05Television presenterMovies & TV8.41×
06Let's Dance (German TV series)Movies & TV3.52×
07SportschauSports3.02×
08Harry PotterMovies & TV1.95×
09BundesligaSports1.82×
10Borussia DortmundSports1.77×
11UEFA Champions LeagueSports1.76×
12TagesschauMovies & TV1.74×
13FC Bayern MunichSports1.69×
14BildNews1.66×
15GermanyTravel & Leisure1.64×
16FoodFood & Beverages1.61×
17MoviesMovies & TV1.60×
18Consumer electronicsTechnology & Electronics1.59×
19BusinessBusiness & Career1.56×
20Online shoppingShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joko und Klaas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joko und Klaas audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.60×
Social Media UsageJOY1.33×
Risk AppetiteTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joko und Klaas audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
Quality AwarenessPREMIUM0.94×
MindfulnessBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joko und Klaas have in Germany?

Joko und Klaas has an estimated audience of 348,640 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Joko und Klaas fans?

45.9% of Joko und Klaas fans are female, 54.1% are male, with an average age of 28.2 years.

03

Which brands do Joko und Klaas fans like most?

Joko und Klaas fans show strongest brand affinity for Klaas Heufer-Umlauf (19.1×), Presenter (8.45×), and Sportschau (3.02×) over the country average.

04

Where do Joko und Klaas fans live in Germany?

Joko und Klaas fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Joko und Klaas fans also like?

Beyond Joko und Klaas itself, the audience over-indexes on Presenter (8.45×), Sportschau (3.02×), Television presenter (8.41×), and Harry Potter (1.95×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Joko und Klaas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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