A data profile of the people who buy, follow and care about Lage der Nation in Germany — modelled from more than twelve digital signal sources. Lage der Nation has an estimated audience of 1,482,062 people in Germany.
The average Lage der Nation fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Halifax (United Kingdom bank), Jan Böhmermann, Tagesschau, with strongest over-indexing on Halifax (United Kingdom bank) (259.49× the country average).
Demographically, the Lage der Nation audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lage der Nation fan in Germany is more male, around 39.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Halifax (United Kingdom bank).
The key figures that characterise the Lage der Nation profile in Germany.
42.3% are female, 57.7% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 39.2 |
| Estimated audience size | 1,482,062 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Lage der Nation audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 88.9% |
| China | 2.5% |
| Switzerland | 1.4% |
Where the Lage der Nation audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~200K | 2.22× | |
| 02 | Hamburg | ~60K | 1.65× | |
| 03 | Bremen | ~20K | 1.19× | |
| 04 | Schleswig-Holstein | ~60K | 1.12× | |
| 05 | Sachsen | ~80K | 1.04× | |
| 06 | Nordrhein-Westfalen | ~300K | 1.00× | |
| 07 | Bayern | ~200K | 1.00× | |
| 08 | Baden-Württemberg | ~200K | 1.00× | |
| 09 | Hessen | ~100K | 0.97× | |
| 10 | Niedersachsen | ~100K | 0.91× | |
| 11 | Brandenburg | ~40K | 0.83× | |
| 12 | Rheinland-Pfalz | ~60K | 0.77× | |
| 13 | Thüringen | ~30K | 0.75× | |
| 14 | Mecklenburg-Vorpommern | ~20K | 0.68× | |
| 15 | Saarland | ~10K | 0.63× | |
| 16 | Sachsen-Anhalt | ~20K | 0.60× |
The strongest cross-interests of the Lage der Nation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Halifax (United Kingdom bank) | Business & Career | 259.49× | ||
| 02 | Jan Böhmermann | Movies & TV | 37.60× | ||
| 03 | Brothers of Italy | Politics & Society | 29.64× | ||
| 04 | Il Fatto Quotidiano | News | 10.49× | ||
| 05 | Wirtualna Polska | News | 10.41× | ||
| 06 | Gazeta Wyborcza | News | 10.37× | ||
| 07 | Corriere della Sera | News | 7.49× | ||
| 08 | Solidarity | Politics & Society | 5.46× | ||
| 09 | FC St. Pauli | Sports | 5.12× | ||
| 10 | Der Tagesspiegel | News | 3.80× | ||
| 11 | Political science | Business & Career | 3.75× | ||
| 12 | Satire | Literature | 3.01× | ||
| 13 | Junge Freiheit | News | 2.97× | ||
| 14 | Tagesschau | Movies & TV | 2.45× | ||
| 15 | Podcast | Music & Radio | 2.31× | ||
| 16 | Roland Kaiser | Music & Radio | 2.29× | ||
| 17 | Online newspaper | News | 2.04× | ||
| 18 | Politics | Politics & Society | 1.89× | ||
| 19 | ZDF | Movies & TV | 1.84× | ||
| 20 | Nature | Home & Garden | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.68× | |
| Patriotism | CONSERVATISM | 1.65× | |
| Spirituality | BALANCE | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.82× | |
| DIY Mentality | THRILL | 0.85× | |
| Price Sensitivity | PREMIUM | 0.87× |
Lage der Nation has an estimated audience of 1,482,062 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
42.3% of Lage der Nation fans are female, 57.7% are male, with an average age of 39.2 years.
Lage der Nation fans show strongest brand affinity for Halifax (United Kingdom bank) (259.49×), Jan Böhmermann (37.6×), and Tagesschau (2.45×) over the country average.
Lage der Nation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Lage der Nation itself, the audience over-indexes on Jan Böhmermann (37.6×), Tagesschau (2.45×), Wirtualna Polska (10.41×), and Der Tagesspiegel (3.8×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Lage der Nation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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