Lage der Nation Audience in Germany
Lage der Nation has an estimated audience of 1,712,780 people in Germany. 50.1% are female, 49.9% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Halifax (United Kingdom bank), Wirtualna Polska, Tagesschau, Satire, Der Tagesspiegel.
The average Lage der Nation fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Halifax (United Kingdom bank), Wirtualna Polska, Tagesschau, with strongest over-indexing on Halifax (United Kingdom bank) (303.92× the country average). Demographically, the Lage der Nation audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Podcast
Demographics of Lage der Nation fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 42.1 |
| Estimated audience size | 1,712,780 |
Audience persona
The typical Lage der Nation fan in Germany is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Halifax (United Kingdom bank).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 383,358 | 1.02× |
| Bayern | 278,775 | 1.01× |
| Baden-Württemberg | 233,942 | 1× |
| Berlin | 179,365 | 2.33× |
| Niedersachsen | 147,255 | 0.88× |
| Hessen | 129,888 | 0.99× |
| Sachsen | 89,574 | 1.06× |
| Schleswig-Holstein | 69,822 | 1.13× |
| Hamburg | 66,680 | 1.72× |
| Rheinland-Pfalz | 63,164 | 0.73× |
| Brandenburg | 42,277 | 0.79× |
| Thüringen | 31,912 | 0.73× |
| Sachsen-Anhalt | 21,398 | 0.48× |
| Mecklenburg-Vorpommern | 18,887 | 0.58× |
| Bremen | 16,661 | 1.13× |
| Saarland | 8,988 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Halifax (United Kingdom bank) | 303.92× | Business & Career |
| Wirtualna Polska | 10.4× | News |
| Tagesschau | 2.31× | Movies & TV |
| Satire | 4.39× | Literature |
| Der Tagesspiegel | 3.2× | News |
| Brothers of Italy | 36.61× | Politics & Society |
| Solidarity | 4.94× | Politics & Society |
| Spiegel Online | 1.76× | News |
| Adriano Celentano | 9.98× | Music & Radio |
| Google Flights | 3.12× | Travel & Leisure |
| FC St. Pauli | 3.85× | Sports |
| Roland Kaiser | 2.53× | Music & Radio |
| Podcast | 1.99× | Music & Radio |
| Vueling | 7.14× | Travel & Leisure |
| Corriere della Sera | 7.51× | News |
| Gazeta Wyborcza | 10.41× | News |
| Transfermarkt | 1.92× | Sports |
| Il Fatto Quotidiano | 10.46× | News |
| Markus Lanz | 2.3× | Movies & TV |
| Scooby-Doo | 3.13× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.47 |
| Urban Lifestyle | OPEN | 1.41 |
| Early Adopter Mentality | POWER | 1.4 |
| Sustainability | BALANCE | 1.25 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Healthy Lifestyle | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.7% |
| China | 1.9% |
| Switzerland | 1.3% |
See Lage der Nation audiences in other countries
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Frequently asked questions
How many fans does Lage der Nation have in Germany?
Lage der Nation has an estimated audience of 1,712,780 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lage der Nation fans?
50.1% of Lage der Nation fans are female, 49.9% are male, with an average age of 42.1 years.
Which brands do Lage der Nation fans like most?
Lage der Nation fans show strongest brand affinity for Halifax (United Kingdom bank) (303.92×), Wirtualna Polska (10.4×), and Tagesschau (2.31×) over the country average.
Where do Lage der Nation fans live in Germany?
Lage der Nation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 383,358), Bayern (reach 278,775), and Baden-Württemberg (reach 233,942). These three regions account for the largest share of the active audience.
What other brands do Lage der Nation fans also like?
Beyond Lage der Nation itself, the audience over-indexes on Wirtualna Polska (10.4×), Tagesschau (2.31×), Satire (4.39×), and Der Tagesspiegel (3.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lage der Nation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.