Life Coach Audience in Germany
A data profile of the people who buy, follow and care about Life Coach in Germany — modelled from more than twelve digital signal sources. Life Coach has an estimated audience of 426,574 people in Germany.
The average Life Coach fan in Germany is 30.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Adriana Lima, Mila Kunis, Amanda Seyfried, with strongest over-indexing on Adriana Lima (16.14× the country average).
Demographically, the Life Coach audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Mindfulness, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Life Coach fan in Germany is more female, around 30.4 years old, with strong Mindfulness tendencies and a notable affinity for Adriana Lima.
At a glance
The key figures that characterise the Life Coach profile in Germany.
Search interest · 12-month trend
Demographics of Life Coach fans
59.8% are female, 40.2% are male, average age 30.4.
Gender split
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 30.4 |
| Estimated audience size | 426,574 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 5% |
Worldwide distribution
of the worldwide Life Coach audience comes from Germany.
| Country | Share |
|---|---|
| United States | 31.1% |
| Italy | 9.0% |
| Brazil | 7.5% |
Geography
Where the Life Coach audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~5K | 1.28× | |
| 02 | Baden-Württemberg | ~70K | 1.24× | |
| 03 | Hessen | ~40K | 1.23× | |
| 04 | Bayern | ~80K | 1.20× | |
| 05 | Berlin | ~20K | 1.16× | |
| 06 | Hamburg | ~10K | 1.16× | |
| 07 | Schleswig-Holstein | ~20K | 1.12× | |
| 08 | Nordrhein-Westfalen | ~100K | 1.07× | |
| 09 | Rheinland-Pfalz | ~20K | 1.06× | |
| 10 | Niedersachsen | ~40K | 1.00× | |
| 11 | Brandenburg | ~10K | 0.91× | |
| 12 | Saarland | ~5K | 0.89× | |
| 13 | Thüringen | ~9K | 0.82× | |
| 14 | Mecklenburg-Vorpommern | ~7K | 0.81× | |
| 15 | Sachsen | ~20K | 0.78× | |
| 16 | Sachsen-Anhalt | ~8K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Life Coach audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mila Kunis | Movies & TV | 16.59× | ||
| 02 | Adriana Lima | Fashion & Accessoires | 16.14× | ||
| 03 | Amanda Seyfried | Movies & TV | 10.67× | ||
| 04 | Goodreads | Literature | 7.10× | ||
| 05 | Depeche Mode | Music & Radio | 7.00× | ||
| 06 | Jennifer Aniston | Movies & TV | 6.88× | ||
| 07 | Family law | Kids & Family | 6.42× | ||
| 08 | David Bowie | Music & Radio | 6.40× | ||
| 09 | Sunday Brunch | Kids & Family | 6.11× | ||
| 10 | Angelina Jolie | Movies & TV | 5.61× | ||
| 11 | Nena | Music & Radio | 5.00× | ||
| 12 | Crime fiction | Literature | 4.64× | ||
| 13 | Phil Collins | Music & Radio | 4.11× | ||
| 14 | Mindfulness | Health | 3.74× | ||
| 15 | Udo Lindenberg | Music & Radio | 3.54× | ||
| 16 | Carcare | Cars & Mobility | 3.42× | ||
| 17 | Hugendubel | Shopping | 2.67× | ||
| 18 | Livemusic | Music & Radio | 2.65× | ||
| 19 | Lieferando.de | Food & Beverages | 2.01× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.97× |
Personality of the Life Coach audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.81× | |
| Individualism | JOY | 2.46× | |
| Sports Activity | POWER | 2.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.62× | |
| Indulgence | JOY | 0.66× | |
| Patriotism | CONSERVATISM | 0.67× |
Frequently asked questions
How many fans does Life Coach have in Germany?
Life Coach has an estimated audience of 426,574 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Life Coach fans?
59.8% of Life Coach fans are female, 40.2% are male, with an average age of 30.4 years.
Which brands do Life Coach fans like most?
Life Coach fans show strongest brand affinity for Adriana Lima (16.14×), Mila Kunis (16.59×), and Amanda Seyfried (10.67×) over the country average.
Where do Life Coach fans live in Germany?
Life Coach fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Life Coach fans also like?
Beyond Life Coach itself, the audience over-indexes on Mila Kunis (16.59×), Amanda Seyfried (10.67×), David Bowie (6.4×), and Jennifer Aniston (6.88×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
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- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Life Coach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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