Life Coach Audience in Germany
Life Coach has an estimated audience of 426,574 people in Germany. 59.8% are female, 40.2% are male, average age 30.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Livemusic, Mila Kunis, Adriana Lima, Scandal (TV series), Natural foods.
The average Life Coach fan in Germany is 30.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Livemusic, Mila Kunis, Adriana Lima, with strongest over-indexing on Livemusic (7.91× the country average). Demographically, the Life Coach audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Sports Activity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Life Coach fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 30.4 |
| Estimated audience size | 426,574 |
Audience persona
The typical Life Coach fan in Germany is more female, around 30.4 years old, with strong Sports Activity tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,002 | 1.09× |
| Bayern | 84,633 | 1.23× |
| Baden-Württemberg | 75,361 | 1.29× |
| Niedersachsen | 42,503 | 1.03× |
| Hessen | 40,749 | 1.25× |
| Berlin | 23,429 | 1.23× |
| Rheinland-Pfalz | 23,173 | 1.08× |
| Schleswig-Holstein | 17,098 | 1.12× |
| Sachsen | 15,398 | 0.74× |
| Hamburg | 11,849 | 1.23× |
| Brandenburg | 11,349 | 0.86× |
| Thüringen | 7,543 | 0.69× |
| Mecklenburg-Vorpommern | 5,524 | 0.68× |
| Sachsen-Anhalt | 5,484 | 0.5× |
| Bremen | 4,430 | 1.21× |
| Saarland | 4,087 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 7.91× | Music & Radio |
| Mila Kunis | 16.59× | Movies & TV |
| Adriana Lima | 16.59× | Fashion & Accessoires |
| Scandal (TV series) | 13.56× | Movies & TV |
| Natural foods | 5.31× | Food & Beverages |
| JACK & JONES | 16.59× | Fashion & Accessoires |
| Mark Zuckerberg | 11.23× | Business & Career |
| Batman | 2.87× | Movies & TV |
| Amanda Seyfried | 9.03× | Movies & TV |
| Yoga mat | 18.43× | Sports |
| Art Collecting | 8.56× | Arts & Culture |
| Mindfulness | 4.81× | Health |
| Modern architecture | 3.53× | Arts & Culture |
| Jaden Smith | 12.85× | Movies & TV |
| Travel Blogger | 6.56× | Travel & Leisure |
| Do it yourself (DIY) | 2.11× | Home & Garden |
| Paleolithic diet | 6.72× | Health |
| 2.71× | Internet & Social Media | |
| Vegetable Gardening | 5.69× | Food & Beverages |
| Lieferando.de | 2.26× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 3.17 |
| Mindfulness | BALANCE | 2.23 |
| Individualism | JOY | 2.06 |
| Sustainability | BALANCE | 1.87 |
| Career Orientation | POWER | 1.67 |
| Travelling | THRILL | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.1% |
| Italy | 9.0% |
| Brazil | 7.5% |
See Life Coach audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Life Coach have in Germany?
Life Coach has an estimated audience of 426,574 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Life Coach fans?
59.8% of Life Coach fans are female, 40.2% are male, with an average age of 30.4 years.
Which brands do Life Coach fans like most?
Life Coach fans show strongest brand affinity for Livemusic (7.91×), Mila Kunis (16.59×), and Adriana Lima (16.59×) over the country average.
Where do Life Coach fans live in Germany?
Life Coach fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,002), Bayern (reach 84,633), and Baden-Württemberg (reach 75,361). These three regions account for the largest share of the active audience.
What other brands do Life Coach fans also like?
Beyond Life Coach itself, the audience over-indexes on Mila Kunis (16.59×), Adriana Lima (16.59×), Scandal (TV series) (13.56×), and Natural foods (5.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Life Coach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.