A data profile of the people who buy, follow and care about Marie Nasemann in Germany — modelled from more than twelve digital signal sources. Marie Nasemann has an estimated audience of 382,045 people in Germany.
The average Marie Nasemann fan in Germany is 34.3 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include TikTok, Luxury goods, Volunteering, with strongest over-indexing on TikTok (1.76× the country average).
Demographically, the Marie Nasemann audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Marie Nasemann fan in Germany is more female, around 34.3 years old, with strong Sustainability tendencies and a notable affinity for TikTok.
The key figures that characterise the Marie Nasemann profile in Germany.
61.2% are female, 38.8% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 34.3 |
| Estimated audience size | 382,045 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Marie Nasemann audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 85.3% |
| Switzerland | 4.9% |
| Austria | 4.4% |
Where the Marie Nasemann audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 1.75× | |
| 02 | Bayern | ~100K | 1.29× | |
| 03 | Hamburg | ~10K | 1.29× | |
| 04 | Brandenburg | ~20K | 1.05× | |
| 05 | Schleswig-Holstein | ~20K | 1.04× | |
| 06 | Mecklenburg-Vorpommern | ~10K | 1.03× | |
| 07 | Bremen | ~4K | 1.01× | |
| 08 | Niedersachsen | ~50K | 0.98× | |
| 09 | Sachsen | ~20K | 0.93× | |
| 10 | Nordrhein-Westfalen | ~100K | 0.91× | |
| 11 | Baden-Württemberg | ~60K | 0.89× | |
| 12 | Rheinland-Pfalz | ~20K | 0.86× | |
| 13 | Hessen | ~30K | 0.81× | |
| 14 | Saarland | ~5K | 0.81× | |
| 15 | Sachsen-Anhalt | ~10K | 0.77× | |
| 16 | Thüringen | ~9K | 0.76× |
The strongest cross-interests of the Marie Nasemann audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daniel Day-Lewis | Movies & TV | 7.35× | ||
| 02 | Me Before You | Movies & TV | 5.92× | ||
| 03 | Influencer marketing | Internet & Social Media | 3.97× | ||
| 04 | Homeschooling | Politics & Society | 3.26× | ||
| 05 | Pandora | Fashion & Accessoires | 2.86× | ||
| 06 | Heidi Klum | Fashion & Accessoires | 2.82× | ||
| 07 | Robert Redford | Movies & TV | 2.64× | ||
| 08 | Volunteering | Politics & Society | 2.57× | ||
| 09 | Real property | Home & Garden | 2.47× | ||
| 10 | High school | Business & Career | 2.05× | ||
| 11 | TikTok | Internet & Social Media | 1.76× | ||
| 12 | Uniqlo | Shopping | 1.72× | ||
| 13 | Sustainability | Politics & Society | 1.70× | ||
| 14 | Luxury goods | Fashion & Accessoires | 1.68× | ||
| 15 | French Bulldog | Pets & Animals | 1.67× | ||
| 16 | Breuninger | Fashion & Accessoires | 1.66× | ||
| 17 | Primark | Shopping | 1.64× | ||
| 18 | Kitchen | Home & Garden | 1.61× | ||
| 19 | Hugendubel | Shopping | 1.58× | ||
| 20 | Rossmann | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.69× | |
| Quality Awareness | PREMIUM | 1.36× | |
| Community Orientation | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.99× | |
| Price Sensitivity | PREMIUM | 1.01× | |
| Need for Security | CONSERVATISM | 1.03× |
Marie Nasemann has an estimated audience of 382,045 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
61.2% of Marie Nasemann fans are female, 38.8% are male, with an average age of 34.3 years.
Marie Nasemann fans show strongest brand affinity for TikTok (1.76×), Luxury goods (1.68×), and Volunteering (2.57×) over the country average.
Marie Nasemann fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Marie Nasemann itself, the audience over-indexes on Luxury goods (1.68×), Volunteering (2.57×), Heidi Klum (2.82×), and Daniel Day-Lewis (7.35×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Marie Nasemann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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