Matthias Brandt Audience in Germany
Matthias Brandt has an estimated audience of 443,890 people in Germany. 54.4% are female, 45.6% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Home Office, Israel, Stradivarius, Time (magazine).
The average Matthias Brandt fan in Germany is 44.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Home Office, Israel, with strongest over-indexing on Progressive rock (2.53× the country average). Demographically, the Matthias Brandt audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Matthias Brandt fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 44.0 |
| Estimated audience size | 443,890 |
Audience persona
The typical Matthias Brandt fan in Germany is balanced, around 44.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,758 | 1.06× |
| Bayern | 55,070 | 0.77× |
| Baden-Württemberg | 48,553 | 0.8× |
| Niedersachsen | 47,706 | 1.11× |
| Hessen | 33,699 | 1× |
| Berlin | 26,645 | 1.34× |
| Rheinland-Pfalz | 22,306 | 1× |
| Schleswig-Holstein | 19,062 | 1.2× |
| Sachsen | 18,469 | 0.85× |
| Brandenburg | 15,340 | 1.11× |
| Thüringen | 10,757 | 0.95× |
| Hamburg | 10,301 | 1.03× |
| Sachsen-Anhalt | 9,837 | 0.86× |
| Mecklenburg-Vorpommern | 7,748 | 0.91× |
| Saarland | 5,078 | 0.93× |
| Bremen | 4,111 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.53× | Music & Radio |
| Home Office | 1.72× | Business & Career |
| Israel | 2.01× | Travel & Leisure |
| Stradivarius | 1.56× | Shopping |
| Time (magazine) | 1.87× | News |
| Chalkidiki | 3.31× | Travel & Leisure |
| Theocracy | 7.84× | Music & Radio |
| KLIX (AM) | 1.88× | Music & Radio |
| Oliver Kahn | 2.59× | Sports |
| Ho, Ghana | 3.11× | Travel & Leisure |
| Preacher (comics) | 4.67× | Literature |
| Google Analytics | 1.75× | Internet & Social Media |
| Esra Erol | 3.41× | Movies & TV |
| Emperor Entertainment Group | 2.27× | Business & Career |
| Home Delivery | 1.65× | Food & Beverages |
| Alaska | 1.99× | Travel & Leisure |
| Keeper (password manager) | 2.33× | Technology & Electronics |
| Loincloth | 1.54× | Fashion & Accessoires |
| Ayrton Senna | 2.66× | Sports |
| Noodle (Gorillaz) | 1.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.29 |
| Community Orientation | OPEN | 1.25 |
| Sustainability | BALANCE | 1.23 |
| Pet Ownership | JOY | 1.2 |
| Patriotism | CONSERVATISM | 1.19 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.6% |
| France | 1.2% |
| China | 1.0% |
See Matthias Brandt audiences in other countries
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Frequently asked questions
How many fans does Matthias Brandt have in Germany?
Matthias Brandt has an estimated audience of 443,890 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Matthias Brandt fans?
54.4% of Matthias Brandt fans are female, 45.6% are male, with an average age of 44.0 years.
Which brands do Matthias Brandt fans like most?
Matthias Brandt fans show strongest brand affinity for Progressive rock (2.53×), Home Office (1.72×), and Israel (2.01×) over the country average.
Where do Matthias Brandt fans live in Germany?
Matthias Brandt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,758), Bayern (reach 55,070), and Baden-Württemberg (reach 48,553). These three regions account for the largest share of the active audience.
What other brands do Matthias Brandt fans also like?
Beyond Matthias Brandt itself, the audience over-indexes on Home Office (1.72×), Israel (2.01×), Stradivarius (1.56×), and Time (magazine) (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Matthias Brandt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.