Matthias Brandt Audience in Germany
A data profile of the people who buy, follow and care about Matthias Brandt in Germany — modelled from more than twelve digital signal sources. Matthias Brandt has an estimated audience of 484,798 people in Germany.
The average Matthias Brandt fan in Germany is 43.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Polizeiruf 110, Anna Loos, Roland Kaiser, with strongest over-indexing on Polizeiruf 110 (128.24× the country average).
Demographically, the Matthias Brandt audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Matthias Brandt fan in Germany is balanced, around 43.9 years old, with strong Community Orientation tendencies and a notable affinity for Polizeiruf 110.
At a glance
The key figures that characterise the Matthias Brandt profile in Germany.
Search interest · 12-month trend
Demographics of Matthias Brandt fans
53.9% are female, 46.1% are male, average age 43.9.
Gender split
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 43.9 |
| Estimated audience size | 484,798 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 31% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Matthias Brandt audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 92.9% |
| France | 1.3% |
| China | 0.9% |
Geography
Where the Matthias Brandt audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.33× | |
| 02 | Schleswig-Holstein | ~20K | 1.17× | |
| 03 | Bremen | ~4K | 1.16× | |
| 04 | Brandenburg | ~20K | 1.12× | |
| 05 | Niedersachsen | ~50K | 1.07× | |
| 06 | Nordrhein-Westfalen | ~100K | 1.02× | |
| 07 | Thüringen | ~10K | 1.02× | |
| 08 | Hamburg | ~10K | 1.01× | |
| 09 | Rheinland-Pfalz | ~20K | 0.98× | |
| 10 | Mecklenburg-Vorpommern | ~8K | 0.97× | |
| 11 | Hessen | ~30K | 0.96× | |
| 12 | Saarland | ~5K | 0.93× | |
| 13 | Sachsen-Anhalt | ~10K | 0.90× | |
| 14 | Sachsen | ~20K | 0.85× | |
| 15 | Baden-Württemberg | ~50K | 0.77× | |
| 16 | Bayern | ~50K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Matthias Brandt audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Polizeiruf 110 | Movies & TV | 128.24× | ||
| 02 | Anna Loos | Movies & TV | 10.82× | ||
| 03 | Snap! | Music & Radio | 9.90× | ||
| 04 | Mary Roos | Music & Radio | 6.49× | ||
| 05 | Michael Patrick Kelly | Music & Radio | 6.35× | ||
| 06 | Ina Müller | Movies & TV | 5.32× | ||
| 07 | ZDF-Fernsehgarten | Movies & TV | 5.00× | ||
| 08 | Udo Lindenberg | Music & Radio | 4.75× | ||
| 09 | Roland Kaiser | Music & Radio | 4.64× | ||
| 10 | 1. FC Magdeburg | Sports | 4.59× | ||
| 11 | Hape Kerkeling | Movies & TV | 4.26× | ||
| 12 | Andy Borg | Music & Radio | 4.19× | ||
| 13 | Barbara Schöneberger | Movies & TV | 4.12× | ||
| 14 | Der Tagesspiegel | News | 3.82× | ||
| 15 | Hugendubel | Shopping | 2.57× | ||
| 16 | Transfermarkt | Sports | 2.47× | ||
| 17 | ZDF | Movies & TV | 2.35× | ||
| 18 | Tagesschau | Movies & TV | 1.94× | ||
| 19 | Nature | Home & Garden | 1.88× | ||
| 20 | Borussia Dortmund | Sports | 1.56× |
Personality of the Matthias Brandt audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.41× | |
| Convenience Orientation | PREMIUM | 1.33× | |
| Patriotism | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Sports Activity | POWER | 0.83× |
Frequently asked questions
How many fans does Matthias Brandt have in Germany?
Matthias Brandt has an estimated audience of 484,798 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Matthias Brandt fans?
53.9% of Matthias Brandt fans are female, 46.1% are male, with an average age of 43.9 years.
Which brands do Matthias Brandt fans like most?
Matthias Brandt fans show strongest brand affinity for Polizeiruf 110 (128.24×), Anna Loos (10.82×), and Roland Kaiser (4.64×) over the country average.
Where do Matthias Brandt fans live in Germany?
Matthias Brandt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Matthias Brandt fans also like?
Beyond Matthias Brandt itself, the audience over-indexes on Anna Loos (10.82×), Roland Kaiser (4.64×), Udo Lindenberg (4.75×), and Der Tagesspiegel (3.82×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Matthias Brandt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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