Rascasse Audience Intelligence

Medical tourism Audience in Germany

A data profile of the people who buy, follow and care about Medical tourism in Germany — modelled from more than twelve digital signal sources. Medical tourism has an estimated audience of 365,860 people in Germany.

#264among Field of study in Germany#5550among Topic in Germany#1049in Business & Career

The average Medical tourism fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Faculty (division), Arezzo, PCI Concursos, with strongest over-indexing on Faculty (division) (15.09× the country average).

Demographically, the Medical tourism audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Medical tourism fan in Germany is balanced, around 42.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Faculty (division).

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medical tourism profile in Germany.

Audience size
366K
in Germany
Gender
52.8%♀
47.2% male
Age
42.2
average years
Country rank
#15041
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Medical tourism fans

52.8% are female, 47.2% are male, average age 42.2.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Medical tourism audience in Germany
MetricValue
Female52.8%
Male47.2%
Average age42.2
Estimated audience size365,860
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Medical tourism audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4923%
50+27%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Medical tourism audience comes from Germany.

Worldwide audience distribution share by country for Medical tourism
CountryShare
United States11.5%
Japan6.2%
Egypt4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medical tourism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Medical tourism fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.46×
02Saarland~6K1.30×
03Mecklenburg-Vorpommern~8K1.13×
04Sachsen-Anhalt~10K1.08×
05Thüringen~10K1.04×
06Schleswig-Holstein~10K0.99×
07Brandenburg~10K0.99×
08Hamburg~8K0.99×
09Rheinland-Pfalz~20K0.93×
10Sachsen~20K0.90×
11Berlin~10K0.89×
12Hessen~20K0.81×
13Niedersachsen~30K0.80×
14Bayern~40K0.76×
15Baden-Württemberg~40K0.76×
16Nordrhein-Westfalen~60K0.72×
Fig. 06

Affinity by region

Affinity by region — Medical tourism, Germany
0.72×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medical tourism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medical tourism audience
#·InterestCategoryAffinity×
01PCI ConcursosShopping51.52×
02Azul Brazilian AirlinesTravel & Leisure25.29×
03Extra (retail)Shopping18.19×
04Funk cariocaMusic & Radio17.17×
05ArezzoTravel & Leisure15.32×
06Faculty (division)Business & Career15.09×
07EmpresarioBusiness & Career12.13×
08Toko BajuShopping10.55×
09VestibularHealth10.47×
10Exame Nacional do Ensino MédioBusiness & Career10.20×
11SambaMusic & Radio9.93×
12ConsortiumBusiness & Career9.45×
13SonKids & Family8.75×
14Música sertanejaMusic & Radio7.50×
15InnTravel & Leisure6.18×
16DreamHealth5.65×
17ShakiraMusic & Radio5.54×
18Frida KahloArts & Culture5.21×
19Gated communityHome & Garden4.84×
20Moda FemininaFashion & Accessoires4.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medical tourism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medical tourism audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.20×
Convenience OrientationPREMIUM1.05×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medical tourism audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.45×
IndulgenceJOY0.48×
ExtroversionTHRILL0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Medical tourism have in Germany?

Medical tourism has an estimated audience of 365,860 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Medical tourism fans?

52.8% of Medical tourism fans are female, 47.2% are male, with an average age of 42.2 years.

03

Which brands do Medical tourism fans like most?

Medical tourism fans show strongest brand affinity for Faculty (division) (15.09×), Arezzo (15.32×), and PCI Concursos (51.52×) over the country average.

04

Where do Medical tourism fans live in Germany?

Medical tourism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Medical tourism fans also like?

Beyond Medical tourism itself, the audience over-indexes on Arezzo (15.32×), PCI Concursos (51.52×), Shakira (5.54×), and Inn (6.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Medical tourism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Medical tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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