Medical tourism Audience in Germany
Medical tourism has an estimated audience of 365,860 people in Germany. 52.8% are female, 47.2% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Faculty (division), Arezzo, Inn, Toko Baju, Samba.
The average Medical tourism fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Faculty (division), Arezzo, Inn, with strongest over-indexing on Faculty (division) (15.09× the country average). Demographically, the Medical tourism audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Medical tourism fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 42.2 |
| Estimated audience size | 365,860 |
Audience persona
The typical Medical tourism fan in Germany is balanced, around 42.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Faculty (division).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 32,905 | 0.41× |
| Bayern | 29,711 | 0.51× |
| Baden-Württemberg | 26,459 | 0.53× |
| Schleswig-Holstein | 13,619 | 1.04× |
| Thüringen | 11,777 | 1.26× |
| Niedersachsen | 11,749 | 0.33× |
| Sachsen-Anhalt | 11,581 | 1.22× |
| Rheinland-Pfalz | 10,772 | 0.59× |
| Brandenburg | 10,435 | 0.92× |
| Berlin | 10,377 | 0.63× |
| Sachsen | 10,265 | 0.57× |
| Hessen | 10,216 | 0.37× |
| Saarland | 10,000 | 2.23× |
| Mecklenburg-Vorpommern | 9,774 | 1.4× |
| Bremen | 9,660 | 3.09× |
| Hamburg | 7,516 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Faculty (division) | 15.09× | Business & Career |
| Arezzo | 15.32× | Travel & Leisure |
| Inn | 6.18× | Travel & Leisure |
| Toko Baju | 10.55× | Shopping |
| Samba | 9.93× | Music & Radio |
| Dream | 5.65× | Health |
| Vestibular | 10.47× | Health |
| Azul Brazilian Airlines | 25.29× | Travel & Leisure |
| Empresario | 12.13× | Business & Career |
| Exame Nacional do Ensino Médio | 10.2× | Business & Career |
| Funk carioca | 17.17× | Music & Radio |
| Frida Kahlo | 5.21× | Arts & Culture |
| Música sertaneja | 7.5× | Music & Radio |
| Extra (retail) | 18.19× | Shopping |
| Consortium | 9.45× | Business & Career |
| Moda Feminina | 4.4× | Fashion & Accessoires |
| Gated community | 4.84× | Home & Garden |
| Shakira | 5.54× | Music & Radio |
| Son | 8.75× | Kids & Family |
| Mae | 9.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.42 |
| Convenience Orientation | PREMIUM | 1.69 |
| Quality Awareness | PREMIUM | 1.63 |
| Community Orientation | OPEN | 1.49 |
| Travelling | THRILL | 1.46 |
| Family Orientation | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.5% |
| Japan | 6.2% |
| Egypt | 4.9% |
See Medical tourism audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Medical tourism have in Germany?
Medical tourism has an estimated audience of 365,860 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Medical tourism fans?
52.8% of Medical tourism fans are female, 47.2% are male, with an average age of 42.2 years.
Which brands do Medical tourism fans like most?
Medical tourism fans show strongest brand affinity for Faculty (division) (15.09×), Arezzo (15.32×), and Inn (6.18×) over the country average.
Where do Medical tourism fans live in Germany?
Medical tourism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 32,905), Bayern (reach 29,711), and Baden-Württemberg (reach 26,459). These three regions account for the largest share of the active audience.
What other brands do Medical tourism fans also like?
Beyond Medical tourism itself, the audience over-indexes on Arezzo (15.32×), Inn (6.18×), Toko Baju (10.55×), and Samba (9.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Medical tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.