Men's movement Audience in Germany
Men's movement has an estimated audience of 278,657 people in Germany. 34.0% are female, 66.0% are male, average age 36.3. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Saving, Home construction, Dog breed, Minestrone, Pillow.
The average Men's movement fan in Germany is 36.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Saving, Home construction, Dog breed, with strongest over-indexing on Saving (3.74× the country average). Demographically, the Men's movement audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Men's movement fans
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 36.3 |
| Estimated audience size | 278,657 |
Audience persona
The typical Men's movement fan in Germany is more male, around 36.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Saving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 18,110 | 0.4× |
| Baden-Württemberg | 16,831 | 0.44× |
| Nordrhein-Westfalen | 13,049 | 0.21× |
| Sachsen-Anhalt | 12,305 | 1.7× |
| Hessen | 12,257 | 0.58× |
| Rheinland-Pfalz | 12,002 | 0.86× |
| Berlin | 10,941 | 0.88× |
| Bremen | 10,869 | 4.56× |
| Schleswig-Holstein | 10,303 | 1.03× |
| Niedersachsen | 10,299 | 0.38× |
| Sachsen | 9,655 | 0.71× |
| Thüringen | 7,213 | 1.02× |
| Hamburg | 6,835 | 1.09× |
| Brandenburg | None× | |
| Mecklenburg-Vorpommern | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 3.74× | Business & Career |
| Home construction | 2.32× | Home & Garden |
| Dog breed | 1.69× | Pets & Animals |
| Minestrone | 4.07× | Food & Beverages |
| Pillow | 2.06× | Home & Garden |
| Litter box | 1.66× | Pets & Animals |
| Natural rubber | 2.26× | Cars & Mobility |
| Eindhoven | 1.75× | Travel & Leisure |
| Graham Greene (actor) | 2.45× | |
| Justice | 2.16× | Politics & Society |
| IPKO | 3.26× | Business & Career |
| Hypertext | 1.63× | Technology & Electronics |
| Socialist Federal Republic of Yugoslavia | 2.3× | Politics & Society |
| Sixx | 1.53× | Movies & TV |
| Rhodiola | 4.07× | Health |
| Parma | 2.23× | Travel & Leisure |
| Salman Khan | 2.45× | Movies & TV |
| Winemaking | 1.72× | Food & Beverages |
| Gaelic football | 1.62× | Sports |
| Davos | 2.42× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.1 |
| Early Adopter Mentality | POWER | 1.91 |
| Individualism | JOY | 1.75 |
| Extroversion | THRILL | 1.6 |
| Social Media Usage | JOY | 1.45 |
| DIY Mentality | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.6% |
| Mexico | 5.9% |
| United Kingdom | 5.8% |
See Men's movement audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Men's movement have in Germany?
Men's movement has an estimated audience of 278,657 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Men's movement fans?
34.0% of Men's movement fans are female, 66.0% are male, with an average age of 36.3 years.
Which brands do Men's movement fans like most?
Men's movement fans show strongest brand affinity for Saving (3.74×), Home construction (2.32×), and Dog breed (1.69×) over the country average.
Where do Men's movement fans live in Germany?
Men's movement fans in Germany are most concentrated in Bayern (reach 18,110), Baden-Württemberg (reach 16,831), and Nordrhein-Westfalen (reach 13,049). These three regions account for the largest share of the active audience.
What other brands do Men's movement fans also like?
Beyond Men's movement itself, the audience over-indexes on Home construction (2.32×), Dog breed (1.69×), Minestrone (4.07×), and Pillow (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Men's movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.