Rascasse Audience Intelligence

Men's movement Audience in Germany

A data profile of the people who buy, follow and care about Men's movement in Germany — modelled from more than twelve digital signal sources. Men's movement has an estimated audience of 278,657 people in Germany.

#6418among Topic in Germany#911in Politics & Society

The average Men's movement fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Keanu Reeves, Sandra Bullock, Ryanair, with strongest over-indexing on Keanu Reeves (6.55× the country average).

Demographically, the Men's movement audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Men's movement fan in Germany is more male, around 36.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Keanu Reeves.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Men's movement profile in Germany.

Audience size
279K
in Germany
Gender
34.0%♀
66.0% male
Age
36.3
average years
Country rank
#18316
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Men's movement fans

34.0% are female, 66.0% are male, average age 36.3.

Fig. 02

Gender split

34.0%
Female
66.0%
Male
Demographic split for Men's movement audience in Germany
MetricValue
Female34.0%
Male66.0%
Average age36.3
Estimated audience size278,657
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Men's movement audience in Germany
Age bracketShare%
16-199%
20-2933%
30-3938%
40-4913%
50+6%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Men's movement audience comes from Germany.

Worldwide audience distribution share by country for Men's movement
CountryShare
United States63.6%
Mexico5.9%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Men's movement audience in Germany is strongest.

Fig. 05

Top regions by affinity

Men's movement fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.71×
02Sachsen-Anhalt~8K1.14×
03Schleswig-Holstein~10K1.01×
04Hamburg~6K1.01×
05Thüringen~7K1.00×
06Rheinland-Pfalz~10K0.97×
07Berlin~10K0.96×
08Sachsen~10K0.95×
09Hessen~20K0.91×
10Niedersachsen~20K0.89×
11Bayern~40K0.87×
12Baden-Württemberg~30K0.87×
13Nordrhein-Westfalen~50K0.83×
14Brandenburg0.00×
15Mecklenburg-Vorpommern0.00×
Fig. 06

Affinity by region

Affinity by region — Men's movement, Germany
0.83×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Men's movement audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Men's movement audience
#·InterestCategoryAffinity×
01Sandra BullockMovies & TV6.68×
02Keanu ReevesMovies & TV6.55×
03Non-alcoholic beverageFood & Beverages4.32×
04Internet celebrityInternet & Social Media4.09×
05Dolly PartonMusic & Radio3.93×
06Iron MaidenMusic & Radio3.57×
07Tom CruiseMovies & TV3.43×
08Anne HathawayMovies & TV3.12×
09Salma HayekMovies & TV3.12×
10Henry CavillMovies & TV3.05×
11Ryan GoslingMovies & TV2.93×
12Solar energyHome & Garden2.49×
13Tour de FranceSports2.39×
14RyanairTravel & Leisure2.28×
15Brad PittMovies & TV2.27×
16Rail transportTravel & Leisure2.18×
17Pay televisionMovies & TV2.13×
18Public transportCars & Mobility1.97×
19Online newspaperNews1.73×
20RedditInternet & Social Media1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Men's movement audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Men's movement audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.19×
IndividualismJOY1.76×
ExtroversionTHRILL1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Men's movement audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.48×
Design AffinityPREMIUM0.48×
Risk AppetiteTHRILL0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Men's movement have in Germany?

Men's movement has an estimated audience of 278,657 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Men's movement fans?

34.0% of Men's movement fans are female, 66.0% are male, with an average age of 36.3 years.

03

Which brands do Men's movement fans like most?

Men's movement fans show strongest brand affinity for Keanu Reeves (6.55×), Sandra Bullock (6.68×), and Ryanair (2.28×) over the country average.

04

Where do Men's movement fans live in Germany?

Men's movement fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Men's movement fans also like?

Beyond Men's movement itself, the audience over-indexes on Sandra Bullock (6.68×), Ryanair (2.28×), Solar energy (2.49×), and Non-alcoholic beverage (4.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Men's movement audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Men's movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →