Men's movement Audience in United States

Men's movement has an estimated audience of 9,826,436 people in United States. 57.1% are female, 42.9% are male, average age 36.2. Top regions: California, Texas, New York. Top brand affinities: Reddit, Internet meme, Virtual reality, Tumblr, Internet celebrity.

The average Men's movement fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Reddit, Internet meme, Virtual reality, with strongest over-indexing on Reddit (1.65× the country average). Demographically, the Men's movement audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Men's movement fans

Demographic split for Men's movement audience in United States
MetricValue
Female57.1%
Male42.9%
Average age36.2
Estimated audience size9,826,436

Audience persona

The typical Men's movement fan in United States is more female, around 36.2 years old, with strong Extroversion tendencies and a notable affinity for Reddit.

Top regions in United States

Top regions ranked by reach for Men's movement in United States
RegionReachAffinity
California643,7700.6×
Texas448,2430.53×
New York338,2320.62×
Florida310,1450.47×
Illinois222,2340.68×
Pennsylvania198,9110.6×
North Carolina194,8990.66×
Ohio194,1080.64×
Georgia193,3180.64×
Washington186,9830.95×
Michigan180,9640.7×
Virginia176,9600.74×
Massachusetts153,7770.79×
Tennessee151,3290.77×
New Jersey147,7660.59×
Colorado139,1890.9×
Indiana133,0810.74×
Arizona132,2130.66×
Minnesota125,3870.89×
Missouri122,4410.77×
Arkansas116,2541.44×
Wisconsin115,9320.78×
Maryland114,5860.68×
Oregon113,7661.01×
Alabama112,6370.82×
Louisiana100,8370.8×
Oklahoma98,5330.9×
Kentucky96,9710.79×
South Carolina95,6110.65×
Utah93,2961.06×
Kansas87,8101.13×
Connecticut81,2290.82×
Idaho79,8091.62×
Iowa75,7840.94×
Nevada69,1420.73×
Mississippi65,4300.81×
West Virginia61,7321.35×
New Hampshire60,5291.56×
Alaska55,4432.64×
Nebraska52,2981.06×
Hawaii51,9811.23×
Vermont48,3082.8×
Montana47,8441.75×
New Mexico46,2440.94×
Maine44,6691.27×
Rhode Island41,2571.32×
Washington, District of Columbia40,7571.38×
North Dakota36,1271.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Men's movement audience
BrandAffinityCategory
Reddit1.65×Internet & Social Media
Internet meme1.59×Internet & Social Media
Virtual reality2.03×Technology & Electronics
Tumblr1.74×Internet & Social Media
Internet celebrity1.58×Internet & Social Media
Adam Sandler1.66×Movies & TV
Nickelodeon1.56×Movies & TV
San Diego Padres2.52×Sports
Fanatics1.88×Fashion & Accessoires
Call of Duty1.55×Games
Racing games1.51×Games
MTV1.62×Movies & TV
Ryan Reynolds1.69×Movies & TV
Sandra Bullock1.87×Movies & TV
Rotten Tomatoes1.52×Movies & TV
Eminem1.61×Music & Radio
Mark Wahlberg1.7×Movies & TV
Individualism1.91×Politics & Society
Amazon Music1.52×Music & Radio
Magic: The Gathering1.52×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Men's movement audience
TraitClusterScore
ExtroversionTHRILL1.44
IndividualismJOY1.36
SpiritualityBALANCE1.21
Social Media UsageJOY1.19
Convenience OrientationPREMIUM1.19
LGBTQ+ IdentityOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Men's movement
CountryShare
United States63.6%
Mexico5.9%
United Kingdom5.8%

See Men's movement audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Men's movement have in United States?

Men's movement has an estimated audience of 9,826,436 people in United States, concentrated in California and Texas.

What is the gender split and age of Men's movement fans?

57.1% of Men's movement fans are female, 42.9% are male, with an average age of 36.2 years.

Which brands do Men's movement fans like most?

Men's movement fans show strongest brand affinity for Reddit (1.65×), Internet meme (1.59×), and Virtual reality (2.03×) over the country average.

Where do Men's movement fans live in United States?

Men's movement fans in United States are most concentrated in California (reach 643,770), Texas (reach 448,243), and New York (reach 338,232). These three regions account for the largest share of the active audience.

What other brands do Men's movement fans also like?

Beyond Men's movement itself, the audience over-indexes on Internet meme (1.59×), Virtual reality (2.03×), Tumblr (1.74×), and Internet celebrity (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Men's movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.