Rascasse Audience Intelligence

Men's movement Audience in United States

A data profile of the people who buy, follow and care about Men's movement in United States — modelled from more than twelve digital signal sources. Men's movement has an estimated audience of 9,826,436 people in United States.

#2314among Topic in United States#213in Politics & Society

The average Men's movement fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donald Trump, Reddit, Britney Spears, with strongest over-indexing on Donald Trump (1.62× the country average).

Demographically, the Men's movement audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

The typical Men's movement fan in United States is more female, around 36.2 years old, with strong Tradition tendencies and a notable affinity for Donald Trump.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Men's movement profile in United States.

Audience size
9.8M
in United States
Gender
57.1%♀
42.9% male
Age
36.2
average years
Country rank
#3636
Topic in United States
Fig. 01

Search interest · 12-month trend

-98%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Men's movement fans

57.1% are female, 42.9% are male, average age 36.2.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Men's movement audience in United States
MetricValue
Female57.1%
Male42.9%
Average age36.2
Estimated audience size9,826,436
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Men's movement audience in United States
Age bracketShare%
16-1921%
20-2927%
30-3922%
40-4918%
50+12%
Fig. 04

Worldwide distribution

63.6%

of the worldwide Men's movement audience comes from United States.

Worldwide audience distribution share by country for Men's movement
CountryShare
United States63.6%
Mexico5.9%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Men's movement audience in United States is strongest.

Fig. 05

Top regions by affinity

Men's movement fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K1.28×
02Alaska~30K1.24×
03Idaho~60K1.12×
04Montana~30K1.11×
05Arkansas~90K1.10×
06New Hampshire~40K1.10×
07North Dakota~20K1.10×
08Washington, District of Columbia~30K1.07×
09West Virginia~50K1.06×
10Rhode Island~30K1.05×
11Maine~40K1.04×
12Hawaii~40K1.03×
13Kansas~80K1.02×
14Utah~90K1.01×
15Nebraska~50K1.01×
16Oregon~100K1.00×
17Iowa~80K0.99×
18New Mexico~50K0.99×
19Oklahoma~100K0.98×
20Mississippi~80K0.98×
21Washington~200K0.96×
22Minnesota~100K0.96×
23Alabama~100K0.96×
24Louisiana~100K0.96×
25Connecticut~90K0.96×
26Colorado~100K0.95×
27Kentucky~100K0.95×
28Wisconsin~100K0.94×
29Nevada~90K0.94×
30Missouri~100K0.93×
31Tennessee~200K0.92×
32Massachusetts~200K0.92×
33Indiana~200K0.92×
34South Carolina~100K0.92×
35Maryland~200K0.90×
36Virginia~200K0.89×
37Arizona~200K0.89×
38Michigan~200K0.88×
39Ohio~300K0.85×
40Georgia~300K0.85×
41North Carolina~300K0.85×
42New Jersey~200K0.85×
43Illinois~300K0.84×
44Pennsylvania~300K0.83×
45New York~400K0.77×
46Florida~500K0.73×
47California~800K0.70×
48Texas~600K0.70×
Fig. 06

Affinity by region

Affinity by region — Men's movement, United States
0.70×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Men's movement audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Men's movement audience
#·InterestCategoryAffinity×
01Britney SpearsMusic & Radio2.89×
02Internet celebrityInternet & Social Media2.74×
03RedditInternet & Social Media2.12×
04TMZInternet & Social Media2.00×
05Burger KingFood & Beverages1.77×
06Nonprofit organizationPolitics & Society1.74×
07Horror moviesMovies & TV1.71×
08BeerFood & Beverages1.67×
09Donald TrumpPolitics & Society1.62×
10ReligionBusiness & Career1.62×
11BarbecueFood & Beverages1.60×
12Country musicMusic & Radio1.57×
13InsuranceBusiness & Career1.56×
14XInternet & Social Media1.53×
15Alcoholic beveragesFood & Beverages1.52×
16RecipesFood & Beverages1.52×
17Beauty salonsBeauty & Wellness1.52×
18BankingBusiness & Career1.52×
19Health careBusiness & Career1.51×
20WineFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Men's movement audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Men's movement audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.84×
SpiritualityBALANCE1.62×
IndividualismJOY1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Men's movement audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.48×
Design AffinityPREMIUM0.57×
SustainabilityBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Men's movement have in United States?

Men's movement has an estimated audience of 9,826,436 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Men's movement fans?

57.1% of Men's movement fans are female, 42.9% are male, with an average age of 36.2 years.

03

Which brands do Men's movement fans like most?

Men's movement fans show strongest brand affinity for Donald Trump (1.62×), Reddit (2.12×), and Britney Spears (2.89×) over the country average.

04

Where do Men's movement fans live in United States?

Men's movement fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Men's movement fans also like?

Beyond Men's movement itself, the audience over-indexes on Reddit (2.12×), Britney Spears (2.89×), X (1.53×), and Alcoholic beverages (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Men's movement audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Men's movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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